Abstract
This research paper discusses various topics relating to recession marketing including the following: a brief synopsis of the 2007-2008 economic crisis, advantages of a recession, marketing convenience products, marketing luxury products, survival tactics, a marketing strategy plan, and some recommendations on recession marketing. The paper does not focus on the implications of the recession as much as the objectives of companies during a recession. The paper explores briefly international marketing, but primarily focuses on marketing in the United States. A graph and a diagram are included with the paper.

Outline:
Introduction
Purpose and Scope
Statement of the Problem
Background
Methods
Limitations
Advantages of a Recession
Marketing Convenience Goods
Thriving Goods
Marketing Factors to Consider For Coming Year
Marketing Luxury Goods
Developing a Recession Marketing Plan
Assessing External Factors
Assessing Internal Factors
Strategy Determination
Review and Control
Marketing Tactics
Anticipating Competitors
Value
Quality
Customer Focus
Communications
Promotion
Conclusions and Recommendations
References

From the Paper
"Quality cut downs may not be noticeable in the short-run but in the long run consumers will notice if a company feels tries to save some money by cutting down on the quality of their products. If a company has developed a successful, great brand experience there is no reason in risking that by cutting down on the quality of your products and services. When a company is running a service there is usually give dimensions that quality is based on, the first being reliability which is the need to make sure the service is being performed dependably, and accurately. The second dimension is tangibles which are things like physical facilities, equipment, personnel, communication materials, etc. The third dimension is responsiveness, as the company needs to make sure they are giving the customer the most adequate service, as well as promptly giving that service. The fourth dimension is assurance, which is when a company conveys trust and confidence so the consumer does not have to worry about their service being completed. The last dimension is empathy; because consumers do not want an uncaring person handling a mistake when they are stressed enough, but much rather have a caring employee deal with the matter. All of the quality dimensions are really focused around keeping your product or service where it has been without raising costs, as well as keeping a healthy customer service sector on board to work through troubling economic times where consumers do not want to worry about services that have been loyal to them in the past. (Hartlet et al., 2008, p. 34,36,121) (Hollis, 2008, p. 3-4)"

Tags:marketing, recession, economy, products, economic, consumers, competition, companies, credit, mortgage, banking, federal, business, competitors

Abstract
The paper relates that the U.S. entered a recession in August, 2007, and the rest of the world followed soon afterwards. The purpose of this essay is to trace the collapse of the U.S. and world economy, with particular reference to the collapse of the sub-prime housing market and its impact on finance. The paper begins by tracing the recession's origins back to the history of banking in North America (paying special attention to early 1980s banking practices). The paper focuses closely on the ongoing banking crisis and concludes by arguing that the recession's most lasting impact on finance will be to return banking to its pre-1980s business model.

From the Paper
"The U.S. entered a recession in August, 2007, and the rest of the world followed soon afterwards. The purpose of this essay is to trace the collapse of the U.S. and world economy, with particular reference to the collapse of the sub-prime housing market and its impact on finance. The essay will begin by tracing the recession's origins back to the history of banking in North America (paying special attention to early 1980s banking practices), will focus closely on the ongoing banking crisis (including the collapse of Bear Sterns and the roles of key corporations such as...)"

Tags:recession, depression, finance

Abstract
This paper deals with the question of whether the oil crisis of 1973 alone adequately explains the world recession of the 1970s and 1980s. The paper clearly finds that while the OPEC oil crises contributed to the crisis it was not a major factor. The paper focuses on three important signs that were present before the oil crisis. These three signs: inflation, unemployment, and stagnation are discussed at length. Secondary elements such as the waning of the United State's power in the post-Vietnam war era are also discussed.

From the Paper
"The historian Eric Hobsbawm's assertion that `any historian who puts major change in the configuration of the world economy down to bad luck and avoidable accidents should think again' provides a useful theoretical objection to the contention that the economic crisis years of the late 1970s and early 1980s can be, at its core, wholly attributed to the OPEC oil crisis which occurred in 1973. However the inadequacy of this approach is not wholly theoretical but empirical too. The effects of the oil crisis alone are insufficient to fully account for the recession as it becomes evident that it occurred in conjunction with the decline of the so-called `Golden Age' of the mixed economy, which was accompanied by unemployment, inflation and stagnated investment. This essay thus does not need to challenge the entire significance of the oil crisis to prove that indeed the world economic recession did not `all come down to the oil crisis'."

Tags:unemployment recession OPEC, Golden Age

Abstract
In this article, the writer discusses the causes, status, and duration of the current economic recession in the United States.

From the Paper
"In a recent national poll some ... percent of American respondents stated that they felt an imminent economic depression was likely. As significantly a similar number of Americans are convinced that the country is now experiencing a recession. Economics professor Nouriel Roubini of New York University's Stern School of Business believes that the country will experience its worst recession in decades and that earlier predictions of a relatively rapid recovery like the ones taking place in ..."

Tags:recession, financial crisis. banking crisis

Abstract
This paper presents a marketing plan for Wal-Mart and Target which is specifically oriented towards how these companies can sustain sales levels in the midst of an economic recession. Additionally, it attempts to find the potential to capitalize on how cost-conscious consumers have become since the downturn began. The paper states that the focus of a marketing campaign for both retailers should emphasize value. A graph is used to visually communicate this concept. Then, it describes broader concepts of an optimization strategy during a recession. It also looks at pricing strategies to be used during an economic downturn and how they should be communicated to customers. The paper further addresses how both companies have hired PR firms to help during this time. Finally, the paper explores distribution considerations during a severe recession. The paper concludes by emphasizing what it sees as critical execution strategies for both companies during a severe recession. This paper contains figures.

Outline:

Introduction
Marketing Plan Analysis
Retail Product Strategies for a Severe Recession
Pricing Analysis and Strategies in a Severe Recession
Promotional Strategies in a Severe Recession
Distribution Considerations in a Severe Recession

From the Paper
"In devising a marketing plan for Target and Wal-Mart that has as its goal the ability to stabilize sales and potentially profit from the downturn by stressing the messages of price and value, it is imperative to realize that these strategies cannot exist only on their own. They will have immediate and significant effects on the collaborative planning and forecasting systems (CPFR) (Doiron, 2004) supply chains, fulfillment systems and distributed order management systems of each company as supplier forecasts will need to be modified to reflect the variations in demand that will occur based on the marketing strategies implemented. For any marketing strategy to be effective in a turbulent economic environment it must be integrated into the broader demand chain..."

Tags:collaborative planning and forecasting systems, distribution, pricing

Abstract
This paper explores the recession that the United States is now experiencing, and how it affects everything from large business like the airline industry to paying for tonight's supper . The author also discusses how we can prevent or slow down future recessions. The paper focuses the recession on a microeconomic scale, applying it to the author's own Western Kentucky.

From the Paper:

"The recession has impacted almost everyone in our surrounding community, whether they were impacted directly or indirectly. It has impacted local small businesses, large industries and companies, as well as individuals and families. All people in the economy are impacted by a recession. However, from the current information that I have obtained, it looks as if the economy is on the rise and will soon be back to normal. Recession is a serious issue, but hopefully our current let down in economy has been a learning experience and next time we will be better prepared and can prevent an equal disaster."

Tags:economics, industries, job, layoffs, price, kentucky, family, utilities

Abstract
This paper hypothesizes that the economic difficulties currently encountered by the United States are not just a temporary shortage but rather represent the path to recession and that the economic recession in the U.S. not only affects the citizens of America but also citizens of other countries. The author describes the use of secondary data as the data collection plan. This data is presented in bullet point format. The paper concludes that this data is valid; thereby, the author concludes that the U.S. recession does effect the global economy.

Table of Contents:
Introduction
Research Hypotheses
Data Collection and Organization
Data Collected on U.S. Economic Status
Data Collected on the International Impact of the American Recession
Validity of Data

From the Paper
"The employees in the foreign countries directly working with the American multinationals will also be affected as the payment capabilities of the U.S. organizations will decrease; ergo, the outsourced jobs could also become reduced, generating decreased living standards and increased unemployment rates in the foreign countries.
"The global growth was based on large amounts of liquidities, held by the American banks as a results of corporate deposits - money derived from consumers' purchases."

Tags:goals, long-term problems, sino-dollars barriers dependent

Abstract
This paper analyzes the impact of the recession on the town of Richmond, Virginia. It discusses the ways Richmond is suffering as a result of the recession and explains how the recession is making it difficult for people to pay their mortgages and how it is making it very difficult, if not impossible, for businesses to succeed. This paper also discusses "intertemporal choices," and defines those choices as things that have benefits and costs that are not immediate. "Intertemporal choices" are spread out over time and are important. Often times, these are fairly common choices such as whether to have children, or which house to buy.

From the Paper
"At issue here is the recession, and what it is doing to the town of Richmond, Virginia. Like many big cities and little towns throughout the country today, Richmond is suffering. It's difficult for people to pay their mortgages, and businesses are going under. Some of this is happening because of what are called 'intertemporal choices.' Intertemporal choices are things that have benefits and costs that are not immediate. They are spread out over time, and they are important. Often times, these are fairly common choices such as whether to have children, or which house to buy. Obviously, these are choices that have long-term implications."

Tags:suffering, difficult, pay, mortgages, businesses

Abstract
This paper addresses the question of whether the present recession in the U.S. will be aggravated by the Sept. 11th attacks. The paper looks at how the collapse of the "Internet Economy' in early 2001 which lead to decreased spending and consumer confidence even before 9/11, is causing the Federal Government to work double time to ensure that the US economy is spared an even greater blow than it has already experienced. The paper then examines some of the options available to the government in its efforts to best ensure a return to prosperity.

From the paper:

"One of the most obvious victims of the terror attacks has been consumer confidence " which was already shaky in the light of the economic slowdown in the months before September " a slowdown this week confirmed as the economy was declared in a recession back to March...

The Fed's generally positive assessment of the U.S.'s $10-trillion economy last year has shifted, in part due to the terrorist attacks and in part due to the softening economy, which itself must be seen as in part caused by the massive Bush tax rebates that have caused the federal surplus to vanish like mist in the sunlight. Last year at most of its meetings last year it maintained the Discount Rate, this year even as the economy began to slow down, a fact that for the Fed was mitigated by its warnings about the inflationary posed by the nation's tight labor market (the jobless rate continues near its lowest level in a generation) and a sharp rise in energy prices.

The absence of such key economic indicators showing a slowed rate of growth last year prompted the Fed to maintain or raise its Discount rate, just as the presence of a number of economic indicators (such as high unemployment, falling sales of new homes or other indications of disinclination toward consumer spending and a general decline in leading economic indicators that predict how the economy will likely fare in three to six months? time) have this year prompted the Fed to lower its Discount rate. As the high-tech sector continues to disintegrate, consumer confidence continues to fall and the recession has been made official, observers now wonder exactly how low the Fed can go."

From the Paper
""The Fed's generally positive assessment of the U.S.'s $10-trillion economy last year has shifted, in part due to the terrorist attacks and in part due to the softening economy, which itself must be seen as in part caused by the massive Bush tax rebates that have caused the federal surplus to vanish like mist in the sunlight. Last year at most of its meetings last year it maintained the Discount Rate, this year even as the economy began to slow down, a fact that for the Fed was mitigated by its warnings about the inflationary posed by the nation's tight labor market (the jobless rate continues near its lowest level in a generation) and a sharp rise in energy prices. "

Tags:terror

Abstract
This paper presents a research proposal to investigate how the current US recession will effect the global economy. The paper relates that the research will include a review of literature focusing on expert financial forecasting in the wake of the current market, as it is reflected by historical recession events in the US. The paper also describes the importance of the study and the methodology.

Table of Contents:
Introduction
Statement of Problem
Purpose of the Study
Importance of the Study
Methodology

From the Paper
"Summers and others then contend that a severe reduction in government spending is called for to reverse the effects of an extreme situation. Yet, this answer does not necessarily resolve the reduced consumer confidence or the level of unemployment that has again grown, as is expected in recession years. It is therefore essential that an understanding of potential global reverberations be gained by current and demonstrative research and literary support by experts in economic forecasting The problem of this research is the essential lack of understanding of the global impact of the current US recession."

Tags:consumer, forecasting, depression