Abstract This paper provides an insight into the Quaker Oats Company, a manufacturer and marketer of packaged food and sports beverage products. It shows how the company manufactures hot and ready-to-eat cereals, pancake syrups, grain-based snacks, cornmeal, hominy grits and flavored rice products and how it owns numerous trademarks such as Quaker, Cap'n Crunch, Life, Quaker Toasted Oatmeal and Gatorade products. It examines the history of the company from its foundation in 1901, when several American pioneers in oat milling joined together to incorporate under the name the Quaker Oats Company to the multi million company it is today. It looks at some of its marketing techniques and some of the manufacturing processes.
From the Paper "The Quaker Oats Company markets many of its products to children. Perhaps one of its best examples is what it has done with its breakfast cereal, Cap"n Crunch. Created in 1963, Cap'n Horatio Crunch is a fun-loving sea captain cartoon character. According to Quaker Oats and its marketing department, he was born and raised on Crunch Island, which is located in the Milk Sea. He wears a blue captain's uniform, and a large blue captain's hat. His ship is the S.S. Guppy, which he sails with his first mate, Seadog (1963), and his crew of four kids. Their mission is to keep the cargo hold of cereal from falling into the hands of Jean La Foote the Barefoot Pirate (1968). Competition for the market share will continue to be fierce among major U.S. food companies. Kellogg"s, Post, and General Mills. Relying on heavy advertisement support, the companies ? including Quaker Oats ? will continue to fight for market share.""
Abstract The old saying, "The branch doesn"t fall too far from the tree,? might be one way to characterize Quakerism in England and in colonial America. This paper explains why this saying is relevant to Quaker women and the activities of women in the world beyond the sect. The paper shows why Quakers were considered, unlike the Papists and Protestants, to be of another stripe entirely, not only in their relationship to the concept of God, but in the relationships between their men and their women, and, more to the point for this examination, of their women toward the world.
Paper Outline
Introduction
The Nurturing Mother
Speaking out Unconventionally
Committing it to Paper
Rhode Island Got the Point
Back to the Mother
From the Paper "Some historians believe the Quaker hangings, especially of women, actually marked a turning point in New England's tolerance of different religions. The Friends had practiced gentle stoicism, which the magistrates were vicious and brutal by contrast and even other Puritans were bothered by it. By the later 1660s, the value of crushing dissent at any cost was no longer clear, either in the colonies or England. (Bonomi 29)"
Abstract A look at the colonization of Quakers in the Northern Midlands during the 17th and 18th centuries. The author examines Fischer's Albion's Seed that reflects characteristics of Quakerism. A look at their society.
From the Paper "In the seventeenth and eighteenth centuries, America saw a colonization of Quakers emerging in the northern midlands. During that time a man named John Woolman was born in Northampton, West Jersey. In his Journal, he showed characteristics of Quakerism which are described in Fischer's Albion's Seed.These aspects are such things as wealth ways, dress ways, death ways, and freedom ways."
Abstract This paper will illustrate and define the plight of the Quakers and their impact on the American Revolution. Through documented research, this paper will also examine the history and existence of the Quakers during this revolutionary period.
Abstract The following discussion provides an analysis of the work of Margaret Fell, who spent much of her time promoting the causes and beliefs of the Quaker faith. The writer points out that much of her work is based upon her contribution to the Quakers, but this may also be extended to the interest in her contribution to the female cause in a society that did not respect women under any circumstances.
Abstract This paper discusses why the hyped-up merger of food giants, Quaker Oats and Snapple Beverages, was doomed to fail from the start. It identifies the three major reasons for the failure as distribution problems, stagnant industries, and rival wars.
Introduction
Abstract
Issues
Issue #1: Distribution
Issue #1: Alternatives and Recommendations
Issue # 2: Stagnant or Declining Industries
Strategy Options in Stagnant or Declining Industries
Issue #3: Rivals War
Strategy Option in Rivals War
Financial Calculations and Situations
Current Situation
Bibliographies
From the Paper "In 1996, more than 10,000 mergers took place. Merging has become a trendy activity but only a few mergers have succeeded. Mergers offer several advantages some of them are to maximize profits, to increase market share, to offer a quick growth, to strengthen market position and to unify sales. Are they guaranteed to succeed? It is difficult to predict and yet companies keep on merging."
Tags: rivals, war, distribution, competition, declining, industry
Abstract The paper describes the cardboard Quaker oatmeal box and its functionality. The paper looks at the easy access box as well as the packets inside that are specifically designed for ease of access and convenience.
From the Paper "The chosen object is a Quaker Oatmeal Box (QOB) which is designed to hold smaller packets of the actual oatmeal product. Typically there are 10 smaller packets of oatmeal that are included inside the box although there are, periodically, special sales QOBs that come with expanded capacities offering a bonus two additional oatmeal packets. However, the object of study is the standard 10 packet QOB. The QOB itself is just over 73/4" in length and just under 5" in height while being almost 3" in width ("Instant")."
Examines the two conflicting forces of fanatical belief (Puritans) & humanism & universal tolerance (Society of Friends). Overview of Quaker religious beliefs. Puritan intolerance.
1,125 words (approx. 4.5 pages), 4 sources, 2001, $ 39.95
From the Paper "This paper is an examination of the role of members of the Society of Friends in the infamous Salem witch trials of 1692. The trials had their beginnings in 1691, the year that George Fox, founder of the Quaker movement, died. These two events suggest the worst and the best aspects of religious freedom in America. The trials show the dangers associated with unchecked, fanatical belief, while Fox's followers demonstrate the transcending power of humanism and universal tolerance. These two conflicting forces illustrate the very human need to find meaning and a sense of control in the face of fear, uncertainty, and mortality.
The religious order that grew to be known as Quakerism had its roots in the writings of an Englishman named George Fox. First published in 1647, Fox spoke of his sense of the "Christ..."
This paper discusses Christopher Hill's "The World turned Upside Down", which is considered the best historical account of the English Revolution of the 17th century.
Abstract This paper explains that Hill's book, which broke new ground in historical investigation, brings forth a story of a revolution that was quietly taking place in England while Oliver Cromwell ordered the beheading of Charles I. The author points out that the Levellers, Quakers, and Diggers, together with other minor shared a common vision and tried to introduce change in the strict political and social systems of Britain. The paper relates that, while the movements fell apart with the restoration of monarchy, these visionaries are responsible for implanting the seeds of change, which later led to development of a modern, more equal, and fairer society.
From the Paper "The one major weakness of the book is the inability of the author to trace the true identity of these radicals. Who were they, which income group did they belong to, which area had they come from and were there more radicals in one area and less in another. Well these questions have largely remained unanswered as Hill focuses on their aims and accomplishments. We must also not forget that while these radical groups had one specific aim such as social and political change, they did not stand united on every issue. There were some division of thought, which might have been the cause of their failure later in 17th century, but their unity for most part was the main highlight of this radical period."
Abstract This paper explains that Neal Dow (1804-1897) was passionate in his tireless campaign against alcohol; his Quaker roots led him to create laws like the Maine Law that made it illegal for the sale and consumption of alcohol. The paper relates that Portland, Maine, during Dow's formative years was a center of the rum trade with the West Indies, which affected the way local people viewed the use of alcohol, but young Dow's parties were alcohol-free and were still fun and he and his sister were still popular, key point that Dow believes shaped his life to be a prohibitionist. The paper relates that after leading the passage of the Maine Law, stopping the sale of alcohol in his home state of Maine; in 1852 and 1853, the states of Vermont, Rhode Island, Michigan, Ohio and Massachusetts all passed their own versions of the Maine Law; thus Neal Dow became a celebrity for prohibition and began reaching the masses of people who felt the same way.
From the Paper "Neal Dow's next goal was to become a missionary and share his gospel of prohibition to foreign countries. Dow went to England to gain support for prohibition there and used his Maine Law as an example. "The Maine Law Missionary was using his state's prohibition law mainly as an instrument of propaganda in distant areas. On his British tour, he had seen both the increasing strength of his foreign converts and the damaging effects of the charge that his was a dead letter." In Maine, it was a much different story. The state adopted a new Maine Law that would eliminate the harsh penalties for selling liquor and make it legal to sell local wines and ciders. It was not exactly what Dow wanted but it still kept the basic law of prohibition."
Abstract This paper examines how the branded ready-to-eat (RTE) cereal industry in the United States is an oligopoly dominated by four firms: Kellogg's, General Mills, Post and Quaker Oats and how these firms hold a large, though declining, share of the market. Due to low costs of inputs, product differentiation and price discrimination, cereal producers can charge prices well above costs, earning substantial profits. It also discusses how increasing pressure from producers of cheap private label cereals has recently led the big four to break from tradition, slashing prices one by one.
Outline
Abstract
A Short History of Cereal
Structure of the Branded Cereal Industry
Barriers to Entry
Competition in the Cereal Industry
Theoretical Models of the Industry
Price Discrimination
From the Paper "Market share in the cereal industry has been declining slightly in the past few years for all four firms. Kellogg's, for instance, held an impressive 41.39% of the market in 1988; only four years later, this number dropped to 34%. One reason is the decline of cereal's popularity as a breakfast food due to the emergence of new, portable options more suited to today's busy lifestyle. More and more consumers now rely on pop tarts, breakfast bars, or a cup of coffee to start of their day. Besides substitute products, the big four's main competition is private label products, also known as store brand cereal. Lacking brand recognition, this cereal is considerably cheaper than any of the brands marketed by the big four."
Tags: kellogg's, general, mills, post, quaker, oats
Abstract This paper discusses contemporary Christian art. The paper looks at how the variation in works of Christian art corresponds to the variation in Christian faith. It explains that some Christian art reflects a traditional Catholic perspective and draws on centuries of traditions of Catholic art, while other Christian art reflects the doctrinal practices and emphases of a range of sects, from Quakerism to Pentecostal.
From the Paper "Contemporary Christian art is much like contemporary Christianity in general. There is as much variation in works of Christian art as there is variation in Christian faith. Some Christian art reflects a traditional Catholic perspective and draws on centuries of traditions of Catholic art. Other Christian art reflects the doctrinal practices and emphases of a range of sects from Quakerism to Pentecostal. And much of what artists might call Christian art because it reflects their own beliefs as Christians might not generally be classified as Christian art by..."
Abstract This paper attempts to explain what happened during the "Paxton Boys" massacre and march on Philadelphia in 1763. It touches on religious issues like Quakers versus Presbyterians, economic issues like poor versus wealthy, racial issues like whites versus Indians, and political issues like the frontier versus the politicians in Philadelphia.
From the Paper "During the early morning hours of December 14, 1763, a group of men (approximately fifty) from Paxton, Lebanon, and Hanover Counties (Pennsylvania) brutally attacked a group of Moravian Indians at Conestoga Manor in Lancaster. This group of men have since been known by the infamous title of "The Paxton Boys." The attack was not carried out during the passion of the moment, but instead, was pre-meditated and planned for quite some time. When these frontiersmen arrived at Conestoga Manor they did not find a large group of Indians as first suspected. Rather, they found a group of six--three men, two women, and a child (Vaughan, "Philadelphia Under Siege"). In a savage fashion all six of the Indians, including the two women and the child, were scalped. "
Tags: Moravian, Indians, Pennsylvania, Frontier, Quakers, Ben, Franklin
Abstract The paper discusses the impact of religion on the economic development of the American society as a whole from the perspective of the various religious creeds that manifested themselves in the colonies. The paper looks at the Puritans, Quakers, southern Anglicanists and African-American cultural beliefs and shows how religion played an important role in determining the evolution of the US.
From the Paper "Throughout the history of a nation, there are various elements which define the true aspects of its emergence on the international scene and its development from an internal point of view. In this sense, the birth and evolution of the United States was to a large degree influenced by issues such as its European heritage, the social tradition, its economic profile, as well as the religion it practiced. However, taking into account the way in which the US came to be one of the most important democratic models of the contemporary world, the symbiosis of these elements is particular different. The singular identity of each of its colonies gave the US its unique nature."
Abstract Impact of the fruit juice company on market. History of Snapple Beverage Group. Its various products and future outlook. Sale to Quaker Oats, to Tri-Arc, and to Cadbury Schweppes in 2000. Analysis of the company in terms of the four Ps of marketing: Product, Price, Promotion, Place. Compares Snapple beverages with Gatorade (a Quaker Oaks product).
From the Paper "Snapple
Introduction
Snapple was started in 1972 by two health food store owners in Long Island, New York. They created an apple soda and named it Snapple. It was a slow beginning but things started to catch on. Soon the partners introduced their line of 100% pure fruit juices and in 1983 added the line of sodas and seltzers. Snapple started marketing fruit drinks in 1986, teas in 1987, and fruit drink cocktails in 1989.
In 1993, Snapple was bought by Quaker Oats for $1.7 billion, and was sold to Triarc Companies four years later for $300 million. On Sept. 19, 2000, Tri-Arc sold the Snapple Beverage Company to Cadbury Schweppes for $1.3 billion ("Sweet Deal. . . " 2000, 1).
Snapple Beverage Group ..."
