Abstract
This paper discusses puffing, or puffery, in advertising (exaggerated advertising), and the issue of consumers receiving unsolicited merchandise. Also discusses the outlandish claims advertisers make.

From the Paper
"Puffing or puffery is defined as an exaggerated advertising bluster and boasting upon which no reasonable buyer would rely and is not actionable. (Horwitz) It describes what can be referred to as sales jargon claims used by merchants to convince a prospective buyer to buy their products by puffing up their apparent value. (Puffery) Of course some would argue that most advertising consists of puffing and to some extent this is true. However, it is important to make the distinction that puffing is so exaggerated..."

Tags:puffing, advertising, fraud, Crisco, puffery, unsoliticted merchandise

Abstract
This paper describes a process advertisers use called "Puffing," which helps to help build up their particular product. The author cites the FTC and often courts of law, which believe "Puffing" is an exaggeration of the particular qualities of a given product. The paper contends that "Puffing" is not meant to deceive the consumer, but rather to exaggerate the qualities of the product. The paper concludes with the dangers and potential liabilities of using this technique.

From the Paper
"Often, when companies are found to have participated in false statements of fact, the FTC requires a period of corrective advertising. Typically, these campaigns are designed to contain slogans and advertising materials that clearly note the previous false claim. For example, when Novartis, makers of the back pain remedy Doan's, were found to be participating in false claims by stating their remedy was more effective than other forms of back pain relief, the FTC required the company to place the phrase "Although Doan's is an effective pain reliever, there is no evidence that Doan's is more effective than other pain relievers for back pain" on all advertising messages and packaging (FTC, 1999)."

Tags:marketing, exaggeration, liability

Abstract
This paper discusses issues regarding advertising to the Baby Boomer generation. The essay argues that Baby Boomers potentially constitute the most profitable consumer group for advertisers but that the generation has become desensitized to modern advertising. It argues that companies and advertisers often miss the mark when advertising to Baby Boomers. Further, the paper asks the question how can advertisers conceive more captivating, credible connections to improve success with the Baby Boomer generation? The essay proposes a research study involving heavy literary analysis to address this question.

Outline:
Organization of the Study
Chapter 1: Introduction
Chapter 2: Review of the Literature
Chapter 3: Challenges for Advertisers to Successfully Target Baby Boomers
Chapter 4: Critical Components in Contemporary Advertisements
Chapter 5: Advertising Tactics and Strategies to Best Connect with Boomers
Chapter 6: Summary and Conclusions

From the Paper
"Baby Boomers constitute the fastest-growing, as well as the wealthiest consumer group not only in the U.S., but in the world, Stroud contends in his 2007 book, The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies. Advertisers, however, have not yet taped into this particular market. "

Tags:advertising tactics, age demographic, social context

Abstract
This paper discusses how the differences between the advertising of the 1920s and today are substantial. The advertising of that time was less sophisticated. Products were sold based on their perceived values and usefulness, not simply on sex appeal. The paper further discusses that it is not to say that sex appeal was ignored; products aimed at women often advertised how appealing they would make women feel, or how they would make women appear to men. Coca-Cola and Palmolive soap are products that demonstrate the changes that have taken place in advertising, both in the purpose of advertising and the images associated with it.

From the Paper
"The decade of the 1920s was an era of rapid change. Women scandalized their men as their hemlines rose steadily, reaching the mid-20s "flapper" styles; makeup became popular; and their hairstyles got shorter. Men's fashions became more conservative and geared toward the comfort of the wearer. "Convenience" became the watchword of the day, whether related to clothing, chores, travel, or communication. Almost overnight, the world became a different place, in large part thanks to advertising. Cultural Overview The world was a rapidly changing place in the decade of the "Roaring Twenties." This decade came on the heels of the Progressive Era, which had run out of steam by the beginning of that decade (Miller, 2003, p. 13). "

Tags:advertising, 1920, marketing

Abstract
In this article, the writer looks at the evolution of advertising media in the years ahead, paying especial attention to how the evolution of the internet medium means the demise of older paper-based media as well as the advent of more instantaneous communication between ad agencies, consumers, and between consumers and businesses. The paper looks at what the perceived technological gains of the future portend for the relationship of ad agency clients to the organizations seeking to serve them and what kinds of new technology it can be reasonably inferred will flood the market in the next half-decade or so. The writer concludes that the internet appears to be the "end-game" for modern advertising and advertising firms must begin acknowledging this fact however wedded they may be to traditional sources of advertising.

Tags:advertising, media, evolution

Abstract
The paper relates that evaluating the influence of advertising on the public is a very important aspect of business in today's intensely competitive global market. The paper discusses how businesses spend hundreds of millions of dollars on advertising in order to establish and maintain a customer base, and need to know whether their huge advertising budgets are producing effective results. The paper notes, however, that unfortunately for advertisers, the public is becoming increasingly resistant to ads, so the advertising industry is struggling to develop new marketing approaches which can promote products without alienating consumers.

From the Paper
"Evaluating the influence of advertising on the public is a very important aspect of business in today's intensely competitive global market. Businesses spend hundreds of millions of dollars on advertising in order to establish and maintain a customer base, and need to know whether their huge advertising budgets are producing effective results. Unfortunately for advertisers, the public is becoming increasingly resistant to ads, so the advertising industry is struggling to develop new marketing approaches..."

Tags:advertising, influence, public

Abstract
In this article the writer discusses the idea that advertising is related to culture in several ways. The writer maintains that it reflects what is happening in the culture by the messages used, and that advertising pays for aspects of culture and so decides what people see and listen to and experience in much of their lives. The writer demonstrates how culture affects advertising and advertising affects culture.

From the Paper
"Advertising is ubiquitous in American society, appearing in numerous forms through virtually every means of communication, and as new technology and new methods of communication appear, advertisers soon find a way to make use of the new channel for their message. This has been seen recently with the widespread use of the cell phone, leading to various advertising messages that can be sent to the phone and that can appear on the screen for these phones. The MP3 player has also become a means of sending advertising messages along with downloads of music. The home computer is under virtual assault by advertisers using banner headlines, pop-up ads, e-mail, and various cookies that track computer use and send messages geared to the individual consumer."

Tags:advertising, culture, influence

Abstract
The writer examines ethical issues involved in prescription drug advertising. The writer discusses that according to the FDA, the purpose of such advertising is to educate the public and thus empower them to play a role in their healthcare decisions. The writer looks at opinions of critics of the process, who claim that the advertising is misleading. The writer shows that the advertising encourages some patients to ask for drugs which are unnecessary or more expensive than substitutes.

From the Paper
"In the Federal Drug Administration issued guidance on marketing prescription drugs directly to consumers instead of only targeting medical professionals. The response from the pharmaceutical industry was enormous .... "

Tags:medical, ethics, drugs, pharmacy, advertising, public, patient, empowerment

Abstract
This essay looks at advertising and the way race and gender are represented in today's ads. The essay argues that gender and racial inequality and stereotyping are very much present in advertising today and that this furthermore serves the advertising needs. The essay also looks at how advertising directly influences what we see in the media and how advertisers only goal is profit making which is best served by the consumerist culture we live in today.

From the Paper
"Advertising is very important in today's society and have been for over 30 years, if only simply because it cannot be avoided. Ads are a major part of mass media and the mass media has a great advantage of being able to reach a large number of people in a very short time. In large industrial societies media takes on a mass scale so that television, radio, newspapers, magazines and now the Internet link tens of millions of people, and influence the way they think and spend their time and money."

Tags:massmedia, advertising, gender, racialinequality

Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.

Tags:advertising, stereotypes, gender/race/age