Abstract
This project discusses the area of new product and new service management. It approaches the subject from the vantage point of several perspectives regarding marketing issues relating to examining social forces relating to new product management, influences that motivate consumers, and the logistics that would be used to move new products and services to consumers. The example is used of how consumers shop for a new cell phone product which is a shopping experience that consumers face many times during the course of their lifetimes. The Verizon Wireless Coupe is used as an example product because its unique keypad influences consumer purchase patterns. The typical new television product is also examined from the perspective of a new product launch or introduction and how new product managers have relied on the bigger is better maxim to sell new televisions on the market.

From the Paper
Executive Summary This project discusses the area of new product and new service management. It approaches the subject from the vantage point of several perspectives regarding marketing issues relating to examining social forces relating to new product management, influences that motivate consumers, and the logistics that would be used to move new products and services to consumers. The example is used of how consumers shop for a new cell phone product which is a shopping experience that consumers face many times during the course of their lifetimes. The Verizon Wireless Coupe is used as an example product because its unique keypad influences consumer

Tags:new, product, management

Abstract
This paper is a research paper on product positioning. In particular, this paper encompasses product positioning research and gives recommendations to Starbucks on their frappuccino product. It analyzes pricing, new and more attractive promotional programs, and distribution strategies to ensure continued growth of the product.

Table of Contents:
Thesis
Current Segmentation
Current Target Market
Current Positioning
External Influences
Internal Influences & Demographics
Situational Influences In The Decision Making Process
Nominal Decision Making Process
Post Purchase Process Analysis
Product
Place/Distribution
Price
Promotion
Conclusion

From the Paper
"Starbucks Frappuccino has been a dominant coffee brew for several years now. Product marketing to the current target segments and cultures are becoming less of a growth potential market because of product saturation and changing influences. Current segmentation, targeting and positioning have been extremely successful as of today. The understanding of external and internal influences attribute to the analysis of the current consumer base. The consumer decision-making process and the level of consumer involvement, along with a serious analysis of their post-purchase process complete the understanding of this Frappuccino success. In an effort to maintain and grow the Frappuccino product of Starbucks, a repositioning of the image must be considered. New pricing, new and more attractive promotional programs, and even distribution strategies must be addressed and implemented to successfully reposition the Starbucks Frappuccino product in the marketplace of tomorrow."

Tags:business, consumer, marketing, plan, plans, positioning, product, products, starbucks

Abstract
This paper describes Regal Marine's product design process, touching on product life cycle, CAD design, and product design approach. The paper traces the life cycle of the product design.

From the Paper
"The concept of product life cycle applies to Regal Marine products as a means of continually introducing new products into its existing line. Regal Marine has a product line consisting of models but they are all in different product life cycle stages, and new models are constantly being added as old ones reach the end of their life cycles. Regal Marine's product life cycle starts with design input submitted by customers, dealers and consultants. That input goes immediately to the styling studio..."

Tags:boat, Regal Marine, product design, CAD, product life cycle

Abstract
This paper discusses the business prospects for the product VIVID, an anti-wrinkle cream containing Retinol. The paper explores the marketing edge of this product over existing products in the market, citing both the timing of the product and the lower cost of VIVID. The author describes the marketing techniques and the business plan for the product.

Table of Contents:
Introduction
Marketing
Financial Management
Operations
Conclusion

From the Paper
"As compared to creams which sell for $90 or higher per ounce, it is the guarantee of VIVID that wrinkle lines will vanish when used over a 30 day period. The majority of women see immediate results. VIVID has been receiving a lot of enquiries every week enquiring the causes regarding selling the product for 10% of the price charged by Estee Lauder for a comparable Retinol cream. We provide our answer that we have tested our Retinol against theirs and our cream wins by a large margin. However, we lack the marketing savvy of Estee Lauder which is beneficial to our clients. Majority of the large cosmetic companies give greatly publicized anti-aging wrinkle cream. What they are unsuccessful in disclosing that these products speed up the aging process of the skin and increase the risk of skin cancer. Clinical studies in the US and Europe demonstrate the effects of these skins to be short-term based and cause damage in the short-term and an important factor of aging of skin in the long term. (Retinol Wrinkle Treatment, 2 OZ)"

Tags:business, plan, marketing, product

Abstract
This paper analyzes the cellular telephone industry in terms of factors affecting its growth and pricing, noting that the cellular telephone has gone from a product used only by the wealthy to a product sold to millions of people, a product on which more and more people rely daily, and a product much less expensive than when it was first introduced, to the point today where cellular telephones are given away by many, while money is made from connections to the company providing cellular telephone service.

From the Paper
"The cellular telephone has gone from a product used only by the wealthy to a product sold to millions of people, a product on which more an d ore people rely daily, and a product much less expensive than when it was first introduced, to the point today where cellular telephones are given away by many, while money is made from connections to the company providing cellular telephone service. Once the initial growth phase of the cellular industry was completed, the industry was able to give more attention to its future. In that early period, the industry faced a number of concerns about certain developments and certain questions that would affect future growth and development. Most of these have been given at least preliminary answers, and the system has changed and become more efficient. The product and service is clearly viable, and demand cost has been dropping."

Tags:product, pricing, cellular

Abstract
Developing and introducing a new product requires several marketing considerations. This paper presents the many negative factors to product development that must be dealt with. It also examines several factors that promote successful product development. Finally, product positioning and pricing are also shown to be important considerations. Microsoft and Apple-Macintosh are used as examples.

From the Paper
"One of the negative factors is uncertainty. This is especially true if the product is not only a new product for the organization but also a new product for the industry. One example that shows this is the computer software industry. The uncertainty is present because of its nature as a new and pioneering industry. The industry is rapidly changing and companies in the industry must be continually innovative and make decisions based on limited information. There is no certainty in this industry that a successful company will remain successful. To give an example, we can consider Apple-Macintosh. Apple-Macintosh had first-mover advantages as the first to develop a graphical user interface and their technology was ahead of Microsoft's, yet despite this Microsoft became the market leader. This is an example of how the maker of the best product is not necessarily the market leader in emerging industries (Burke, Condron, Conroy, Knol & Nolan.)

"The second negative is the high cost of product development. The high cost means that organizations developing new products need to get a return on investment that justifies this high cost."

Tags:marketing, investment, product, industry, consumer, business, development, strategy, microsoft, apple, macintosh

Abstract
Gelato ice cream is a specialty ice cream concept which specializes in gelato or what most people believe is Italian ice cream but is in fact a completely unique dessert product. Gelato ice cream will sell its gelato products in a type of traditional ice cream parlour format and will accompany its gelato products with complementary menu items designed to facilitate year around marketability and increased revenue from its gelato products. The product and service format envisioned for Gelato ice cream is to supplement the concept's phenomenal gelato and sorbetto products with an astounding mix of customer service and Italian cultural heritage.

From the Paper
Abstract Gelato ice cream is a specialty ice cream concept which specializes in gelato or what most people believe is Italian ice cream but is in fact a completely unique dessert product. Gelato ice cream will sell its gelato products in a type of traditional ice cream parlour format and will accompany its gelato products with complementary menu items designed to facilitate year around marketability and increased revenue from its gelato products. The product and service format envisioned for Gelato ice cream is to supplement the concept's phenomenal gelato and sorbetto products with an astounding mix of customer service and Italian cultural heritage.

Tags:gelato, product, service

Abstract
The evolution of product liability in terms of the law of negligence represents one of the more fascinating developments in tort law over the past two centuries. In the 21st century the issue of product liability is particularly prominent in the public consciousness with the increasing size and economic importance of the industrialized consumer economy. This essay focuses on the law of negligence with particular reference to the issue of product liability.

Tags:law, product, liability

Abstract
This paper discusses a group of bundled attributes on cards presented to consumers as a survey on a new product. The paper examines the new product, a convertible slipper that can be made into an outdoor shoe, noting the attributes consumers want and how some of the attributes of this new product are too new to be readily understood by the consumer. The paper explores how these problems can be overcome by marketing.

From the Paper
"The eight attribute bundles used for this research cover the following areas for the sneaker design. The cross trainer sole style is presented with two different color schemes and with laves and as a slip-on. The running sole has two color schemes and is either an athletic shoe or lace shoe. The convertible slipper with a sneaker sold is another style. The seventh type is a running sole with two color schemes as a slip-on. The last is a cross trainer sole athletic show with three color schemes. The various shoes are also differentiated by price, ranging from $60 to $110 and up."

Tags:nike, product, survey

Abstract
This paper discusses De-Mar's product strategy, and what the products and services are. It further describes how the company's marketing, finance, and personnel all support Del-Mar's product strategy. De-Mar's customer-centric service policies are also highlighted.

From the Paper
"De-Mar's product is plumbing, heating and air conditioning service. The tangible parts of this product include parts needed for plumbing, heating and air conditioning maintenance and repair. These are the least important parts of D-Mar's product however. The service components are the ones that garnered it the customers that previously thought of other similar companies first for meeting their service needs. Expertise, outstanding customer service the actual servicing of the plumbing heating and air conditioning systems and a commitment to long-term business rather than to..."

Tags:De-Mar, product strategy, heating, plumbing, air conditioning, customer service, OMs