Tobacco Advertising Persuasive Essay by pepperpot

Tobacco Advertising
A look at the advertising techniques that tobacco companies employ.
# 113601 | 1,727 words | 11 sources | APA | 2008 | PH


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Description:

This paper takes a look at advertising campaigns that tobacco companies undertake to promote their products despite growing criticism from both the public and organized watchdogs. The paper gives a breakdown of how much money is spent on what kind of promotional activity, as well as the advertising methods tobacco companies use to encourage smoking. The paper criticizes the tobacco industry's relentless and misplaced advertising slogan - that it is cool to smoke, but concedes that even where a comprehensive ban on advertising and promotion is in place, the tobacco industry will constantly try to find other ways of promoting its products.

Outline:
Where Does it Go?
Loyalty Through the Post Office
Luring New Smoker
Advertising to Kids
What Gives?
Conclusion

From the Paper:

"Several advocacies organizations, some as prominent as the World Health Organization, have been preaching against smoking and heralding its ill-effects. Yet, not one country nor state has taken iron-hand measures to stop it. The tobacco and cigarette industry has one of the most powerful weapons on earth: Money. It creates a non-stop flow of opportunities for them to stay "cool", vivacious, and yes, legal, even when they can't advertise to say so."

Sample of Sources Used:

  • Action on Smoking and Health. May 2006. Factsheet No. 19 - Tobacco Advertising and Promotion. <http://www.oldash.org.uk/html/factsheets/html/fact19.html>
  • Center for Responsive Politics. 1998. Tobacco Legislation Going Up in Smoke. <http://www.opensecrets.org/pubs/tobaccotally.htm>
  • Cigarette Smoking-Related Mortality. Centers for Disease Control and Prevention. <http://www.cdc.gov/tobacco/data_statistics/Factsheets/cig_smoking_mort.htm>
  • Federal Trade Commission Cigarette Report for 1999. March 13, 2001. Federal Trade Commission. <http://www.ftc.gov/opa/2001/03/cigarette.shtm> and <http://www.ftc.gov/reports/cigarettes/1999cigarettereport.pdf>
  • Lewis, M. Jane, Slade John, and Delnevo, Cristine. 2004. Tobacco Industry Direct Mail Marketing and Participation by New Jersey Adults. American Journal of Public Health. <http://www.ajph.org/cgi/reprint/94/2/257>

Cite this Persuasive Essay:

APA Format

Tobacco Advertising (2009, April 21) Retrieved April 18, 2014, from http://www.academon.com/persuasive-essay/tobacco-advertising-113601/

MLA Format

"Tobacco Advertising" 21 April 2009. Web. 18 April. 2014. <http://www.academon.com/persuasive-essay/tobacco-advertising-113601/>

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