The Pitfalls of the H.R. 848 Legislation
An argument against the H.R. 848 legislation that would grant performers of sound recordings equal rights to compensation from terrestrial broadcasters.
# 150900 | 1,408 words | 8 sources | MLA | 2012 |
$29.95 Buy and instantly download this paper now
The paper explains the rationale for the introduction of H.R. 848 and identifies its two key underlying premises. The paper goes on to argue that from a business perspective, performers should pay the radio to promote their work and not vice-versa. The paper provides a brief economic analysis to illustrate that there are potentially severe negative consequences in the long-run to performing artists if H.R. 848 were to be implemented. Finally, the paper contends that in addition to the potential economic damage this bill may do to the terrestrial radio industry - and indeed to artists - if passed, the bill also changes the concept of "for profit".
From the Paper:"This promotional tool drives the performer's income. The objective of most performers is to achieve radio play, and this knowing that they will not receive direct payment for their radio play. The artist understands that the exposure gained from radio play will spur all other income streams. Artists rely on album sales, concert tickets, merchandise, licensing, downloads, ringtones and a wide range of other ancillary income streams for the vast majority of their income.
"In any other industry, it is readily understood that a business entity pays for promotion. Since performing artists are business entities, it stands to reason that this would hold true for them as well. Thus, from a business perspective, performers should pay radio to promote their work, not the other way around. The industry functions as it does today because of this model, and because both radio stations and performers have developed their business strategies around this model. A change in the law would necessitate a change in the business models. The performers would require little change, since they would see an increase in their income in the short term, but the terrestrial radio industry would need to make dramatic changes to its model in light of the dramatic rise in their cost of goods sold that H.R. 848 represents."
Sample of Sources Used:
- Performance Rights Act. H.R. 848 (2009-2010)
- Dwight Worden. The Performance Rights Act of 2009: Royalties for Performers and Sound Recording Copyright Holders for Music Played on Terrestrial Radio. (2009). http://www.ibma.org/Articles/ViewArticle.aspx?ArticleId=995963
- Jo Ardalan. Inside the Performance Rights Act, and Deciding Who Gets Paid on the Radio. (April 7, 2009). http://createdigitalmusic.com/2009/04/07/inside-the-performance-rights-act-and-deciding-who-gets-paid-on-the-radio/
- Dina LaPolt. Taking a Glance at Other Income Streams in the Music Industry...2007. (March 2007) http://www.musicbizacademy.com/articles/dl_newmedia.htm
- No author. Is Radio Boycotting Artists for their Opinions? (June 12, 2009). http://futureofmusic.org/blog/2009/06/12/radio-boycotting-artists-their-opinions
Cite this Persuasive Essay:
The Pitfalls of the H.R. 848 Legislation (2012, April 30) Retrieved June 19, 2013, from http://www.academon.com/persuasive-essay/the-pitfalls-of-the-h-r-848-legislation-150900/
"The Pitfalls of the H.R. 848 Legislation" 30 April 2012. Web. 19 June. 2013. <http://www.academon.com/persuasive-essay/the-pitfalls-of-the-h-r-848-legislation-150900/>