Abstract The paper discusses PapaJohnPizza, the first pizza company to offer online services. The paper examines the power of Internet advertising and the capabilities of companies being able to renovate their earning power into value. The paper shows how customer communications in e-commerce are extremely beneficial compared to the real-world customer. The paper also looks at new communications techniques in the world of e-commerce.
Outline:
Internet Advertising and E-commerce
Virtual and the Real World Customer
Customer Communications
New Communication Techniques
From the Paper "John H. Schnatter is the Founder and Chairman of the Board of Papa John Pizza. Within seven years, Papa John Pizza has accumulated over 2,900 restaurants operating in 49 states and 25 countries and is considered the world's third largest pizza. Papa John Pizza is headquartered in Louisville, Kentucky and is the first pizza company to offer online services."
"According to spokesperson Karen Sherman, "Papa John is in the process of paying for itself. It is something that is a viable opportunity for the company and it expects the e-commerce option will prove fruitful" (Macaluso, 2006, p. 1)."
Abstract In the 1950s, "Pizza Hut" opened a pizza parlor that changed the way American's feed their families, and became the largest pizza franchise in the country. Other pizza franchises have also become household names, such as "Dominoes" and "Little Caesar's", but "Pizza Hut" remains the most successful and well known. In order to understand why Pizza Hut has become comparable to such franchise legends as "McDonald's" and "Taco Bell", this paper compares aspects of this business's performance to its competitors. One such competitor is "PapaJohn's Pizza," which has gained a lot of popularity in recent years. The paper shows that "Pizza Hut" meets or exceeds "PapaJohn's" standards in customer service, delivery time and understanding of their customers' needs.
From the Paper "Pizza Hut also appears to excel at the advertising and marketing campaigns that it uses to reach out to customers. In 2000, Pizza Hut won a lawsuit which required Papa John's to pull it's "better ingredients, better pizza" slogan from all of its marketing materials within three weeks (Pizza, 2000). This lawsuit was first filed in 1998 because Pizza Hut believed that Papa John's was misleading the public in saying that their pizza sauce and crust was fresher than it actually was (Maxon, 1998). Basically, Papa John's stores their pizza crusts from four to six days after they are shipped from central creation points to the stores, and they also use canned sauce, which Pizza Hut believes shows that their claims of freshness are not appropriate (Maxon, 1998)."
Abstract This paper proposes an in-depth marketing plan for Pizza Hut incorporating a situation analysis, marketing strategy, financials and controls. The author discusses the Pizza Hut of the past, present and future, using numerous statistical graphs and charts.
The table of contents of the plan are :
1.0 Executive summary
2.0 Situation Analysis
2.1 Market Summary
2.1.1 Market Demographics with Graph
2.1.2 Market Needs
2.1.3 Market Trends
2.1.4 Market Growth with Table
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Competition with Chart
2.4 Product Offering
2.5 Keys to Success
2.6 Critical Issues
2.7 Historical Results with Chart
2.8 Macro-environment
2.9 Channels
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Marketing Mix
3.6.1 Product Marketing
3.6.2 Promotion
3.6.3 Service
3.6.4 Channels of Distribution
3.7 Marketing Research
4.0 Financials
4.1 Break-even Analysis with Graph
4.2 Sales Forecast.
4.3 Expense Forecast
5.0 Controls
5.1 Implementation
5.2 Marketing Organization
5.3 Contingency Planning
From the Paper "Through the careful planning and the commitment manpower, money, and passion, Pizza Hut will be able to achieve goals set forth in the following pages. There are analysis of who Pizza Hut was, who Pizza Hut is and what Pizza Hut would like to be for years to come. With the commitment of the workforce, to strive to continue to put out the best Pizza the industry has to offer, along with the support of the marketing department and that of Tricon Global as a mentor, Pizza Hut will be known for many many years as great place to take the family for a good wholesome time, and great food."
Tags: advertising, con, global, hut, marketing, pizza, plan, tri
Abstract This paper reviews, discusses and analyzes the marketing strategy of Domino's Pizza. According to the paper, Domino's Pizza's strong financial performance during 2006 and into 2007 has provided the company with a significant amount of flexibility and freedom in defining its strategies for the future. The paper goes on to say that in order to ensure continued growth, Domino's has to reduce customer churn, drive up same-store sales, continually reinforce and strengthen their brand, capitalize on the sociocultural shifts occurring in the United States and elsewhere, and finally, continually redefine its in-store dining strategies relative to the growing rise of online sales.
Outline:
Executive Summary
Situation Analysis
Product Market Structure
The External Environment
Industry Analysis
Porters' Five Forces Model of Competition applied to Domino's
Competitive Pressures Most Prevalent in Advertising
Economic Growth and Stability
The Customer Environment
SWOT Analysis
Weaknesses
Opportunities
Threats
Marketing Plan
From the Paper "To counter this trend of dinner being by far the most critical time for any pizza delivery business, Domino's competitors are experimenting with food products to move into other meals. Breakfast is not sold at most pizza operators; however, Papa John's is in the process of testing breakfast pizzas such as "pizza omelets."
Interestingly, pizza sales also tend to be skewed toward weekends, when customers order pizzas not only as a meal replacement but also for special occasions. Weekday sales may also present an opportunity for pizza operators as the demands on people's time increase and a greater premium is placed on the convenience of ordering pizza on a weeknight."
Abstract The authorship of the 'Gospel of John' has been debated over the centuries, and no one is entirely certain of who wrote it to this day. There is evidence to support various claims of authorship, and this paper argues the case for New Testament figure John the Baptist, cousin of Jesus, as the book's author. Support for this theory comes from a number of sources, including textual evidence in the 'Gospels'. The considerations of the Baptist's identity and background must be considered in this discussion, as well, as 'The Gospel of John' was written in a very different style from the other gospels, which may be reflective of John the Baptist's unique and radically different personality and overall personal style. John the Baptist was Jesus' cousin, son of Elizabeth who was Mary's cousin, and was only 6 months older than Jesus.
Abstract The paper begins by exploring John Locke's biography as means of providing a better understanding of why he developed the philosophies that he did. It continues by presenting his philosophies, views on government, obligation of revolution, state of nature, and man's reason for establishing government. Lastly, the paper discusses the influence of John Locke's philosophy on modern North America. Specific examples are drawn out from Canadian and American constitutional documents to show the impact that John Locke has had on North America.
From the Paper "As long as people have been able to think and reason, all sorts of different ideas, philosophies, theories and arguments have circulated in society. Some have been good and many have been bad and useless. The good ones have remained known and respected in societies throughout generations and have unsurprisingly impacted the way people live and think. The theories of one particular philosopher by the name of John Locke have had an everlasting impact on modern day North American politics and government. This will be proven through the analysis of John Locke's biography, his political theories, and the influence of his philosophy on the nature of the rule of government in the U.S and Canada."
Abstract The writer presents a general overview of St. John's Wort. The writer looks at the effectiveness of the use of this herbal supplement. The paper studies the dosage and side effects of using St. John's Wort. In this article, the writer discusses the use of herbal supplements. The writer points to research indicating that the use of St. John's Wort in order to fight depression has not been validated.
From the Paper "One of every three American adults regularly uses herbal supplements including both St. John's Wort and saw palmetto, the two most popular supplements in use today. St. John's Wort, just a few short years ago, was little more than an obscure weed growing wild in North America. Today, as Schardt has commented, St. John's Wort is one of the most common and popular 'feel-good' herbal supplements. Millions of people take it as a natural way of fighting depression. However as this brief ... "
Abstract This paper encompasses the entire Christology of John's gospel and is a comprehensive analysis and interpretation of the many facets entwined within the gospel's structure. This paper's text mainly focuses upon the issues of authorship surrounding John's gospel, as well as providing a insight into the Christological/theological differences evident between John's Gospel and the three synoptic gospels of Matthew, Mark, and Luke.
Chapters
Context & Authorship
Comparative Elements of the Canonical Gospels and their Christology's
From the Paper "In order for one to aptly grasp the full spectrum of information that this research based analysis offers, it is crucial for the reader to understand the title of this work; The Christology of the Gospel of John, and what the words Gospel and Christology truly signify. Gospel, as defined by the Oxford English Dictionary, 'The glad tidings (of the kingdom of God)' announced to the world by Jesus Christ. Hence, the body of religious doctrine taught by Christ and His apostles; the Christian revelation, religion or dispensation (OED). Secondly, the word Christology, as defined by the Oxford English Dictionary, is that part of theology which relates to Christ; a doctrine or theory concerning Christ (OED). With these definitions, it is easy to ascertain the fact that this scholarly text will not be a simple summary and commentary of the gospel of John's accounts of Jesus, but will be a comprehensive analysis and interpretation of the many facets entwined within the gospel's structure. As a result of the six page restraint placed upon this dissertation, the text will mainly focus upon the issues of authorship surrounding John's gospel, as well as providing a special focus on the Christological/Theological differences evident between John's Gospel and the three synoptic gospels of Matthew, Mark, and Luke. This text will take into consideration and incorporate details concerning the context (time/place of composition) of John's Gospel, possible sources contributed in the Gospel's construction, and unique literary features that enable the reader's a better understanding of the Gospel's literary style and technique."
Abstract This paper looks at the Iconoclastic Controversy. The author talks about John of Damascus' defense of icons at a time when there was debate about whether icons should be used in worship or if they were idolatrous. The essay lists several of John's points and looks at both the positive and negative aspects of each point.
From the Paper "It seems that art is such a natural part of everyday life. It would be difficult to picture a world where art was not involved. From the flower pots outside on the window sill to the mounted picture in the living room, art pervades every aspect of our lives. It is difficult to imagine that there was a controversy over whether such type pf media should be allowed in a Church setting. The word icon usually describes "those religious pictures-mainly portable wood panel paintings-which have a prominent place in the life and worship of the Eastern Orthodox Churches" (Baggley, 1). The Iconoclasm controversy dealt with the debate over whether painted images of the Divine Christ were valid or idolatrous. Popular culture felt that the icon was a necessary part of their worship because it gave them a sense of understanding. It gave the worshipper a visual image of what he/she was praying to and so, made the person feel that his/her prayers were not futile and wasted. However, it was these exact beliefs that sparked the controversy, but also led to the writings in defence of the images. John of Damascus was one of the greatest Christian defenders of the iconodule position (Sch?nobon, 192)."
Abstract A discussion of the life and work of economist, John Kenneth Galbraith. John Kenneth Galbraith was a Professor of Economics Emeritus at Harvard University. He was internationally known for his development of Keynesian and post-Keynesian economics, the economics of the modem large firm, as well as for his writing and his active involvement in American politics
Abstract This paper addresses issues of audience appeal and historical considerations in the Gospel of John. It discusses in detail the events of the first two chapters, and how these are meant to draw a certain type of audience to the new philosophy of Christianity. It also theorizes on how John's audience would look if he had been writing for contemporary readers.
Tags: THEOLOGY AND RELIGION STUDIES / BIBLICAL STUDIES, literary gospel john
Abstract This paper examines former Chief Justice of the U.S. Supreme Court, John Marshall. The paper discusses Marshall's many career accomplishments, including army officer, lawyer, delegate, foreign minister, congressman and Secretary of State. The paper also details Marshall's appointment to the Supreme Court bench by President John Adams and his many watershed rulings, such as "Marbury vs. Madison", "McCulloch vs. Maryland" and "Dartmouth College vs. Woodward". The paper then investigates Marshall's contributions to federalism and the opposition he encountered from U.S. Presidents Thomas Jefferson and Andrew Jackson. The paper concludes that Marshall was truly one of the nation's founding fathers, with wide-reaching, long-lasting influence on American political life.
From the Paper "Born the son of Thomas Marshall, a successful planter in the newly formed frontier county of Fauquier, John Marshall received a limited education. His formal education consisted of a year spent at the school of Reverend Archibold Campbell and as a student under a Scottish tutor. He read the works of Horace and Livy, as well as the traditional classics. During the outbreak of the war for independence, Marshall served many different posts. In this time period of his life, he gained the gentlemanly qualities necessary for a career politician. Near the end of the war, Marshall continued his education at William and Mary where he studied law briefly. He was granted a law license in 1780. From this point on, Marshall embarked on a storied political career. His ambition and loyalty eventually carried him to the top of the judicial branch of government."
Abstract This paper covers extensively the creation and reception of John Carpenter's ""The Thing", a largely unknown, but highly influential science-fiction film from 1982. The paper talks about the origins of the story, pre-production, the negative critical and commercial reception of the film, and the re-interpretation of it years later by audiences. Also, it discusses the metaphorical aspects of the film, like its parables to the McCarthy era.
From the Paper " ?Antarctica, Winter 1982,? a title card reads. A pulsing beat can be heard as a helicopter flies over a snowcapped cliff and down into an endless and bleak white valley. We see two men in the chopper, one flying the aircraft, the other scanning the landscape through a pair of binoculars Soon it is apparent what the men are pursuing: a sled dog, running quickly across the ice. The man in the passenger's side of the helicopter puts down the binoculars, and leans out the side, a large rifle in his hands. He begins squeezing off rounds madly at the sprinting husky, like a crazed Ahab after the great white whale. This hectically confusing scene is the opening of John Carpenter's 1982 film, The Thing, a chilling story about a research team at an Antarctic outpost, who suddenly find themselves at the mercy of a malevolent shape-shifting, body-absorbing alien. The Thing was a landmark science-fiction film that has inspired countless other movies and TV shows, and yet was totally unappreciated in its time, and has since yet to be given the proper respect it deserves."
Abstract This paper follows John Adams through his career with an emphasis on the " the most insignificant office that ever the invention of man contrived or his imagination conceived? the job of George Washington's vice-president.
From the Paper "John Adams was very much involved with the government before he was elected president. He was a consulter and a writer for newspapers that critiqued the government of the day. John Adams was elected as a member of the Massachusetts legislature. However, this prestigious position was revoked as he rejoiced when the Bostonians dumped the hated British tea into the Boston harbor. During the Boston Massacre, shots were fired upon the citizens of Boston who taunted and heckled the British troops. None other than "John Adams represented the British soldiers to be innocent and in danger of being railroaded by the colonists if action was not taken" (Degregorio, 24). When Britain retaliated, John Adams was elected as a radical to the First Continental Congress in 1774. John Adams held strong ambitions for foreign policy and helped write the resolutions of May 10, 1776. He also strongly defended the Declaration of Independence such that he had certified it with his signature."
Abstract This paper examines John Milton's "Paradise Lost" and explains how it is more than just another entertaining tale, but rather a religious and political forum for Milton's personal views and feelings.
From the paper:
"Perhaps Paradise Lost was more than just a biblical tale of humankind's fall from God's grace, out of paradise. It was more, it was a religious and political forum for Milton to express his views unopposed, by using the conflict of good and evil in Paradise Lost portraying his own philosophies. With each struggle he illustrates his political and religious notions connecting them with the conflict of the main subject introduced in Book I, "the creation, fall, and redemption of the world and humankind" (Lazzari 367). With certain influences in his life Milton's beliefs were shaped into what they were during the composure of Paradise Lost. With these influences and these beliefs he wrote a Paradise Lost."
Tags: forum, john, lost, milton, paradise, political, religious
