Abstract
The paper defines the online advertising marketplace size, growth and market dynamics, including the differences in approaches to presenting advertising messaging. The paper discusses the growth of online advertising and its implications for the corresponding growth of online video advertising. The paper illustrates this groundswell of interest in online video sites by looking at Google's acquisition of YouTube.com, News Corporation's acquisition of MySpace and Yahoo's continued efforts to bring video content into the mainstream of its users. Finally, the paper provides an analysis of how animation is becoming more mainstream as a result of online video sharing.

Outline:
Executive Summary
Online Advertising Marketplace Forecast
Factors Driving Online Advertising Growth
Online Video Advertising
Animation as a Medium

From the Paper
"Many analysts have contended that when the growth rate for online advertising begins to outpace traditional advertising, the dominance of online advertising will become clear. This milestone first happened during 2005 when full-year U.S. Internet advertising accounted for 7% of spending while the total advertising market grew by only 3%. According to many investment analysts contend that 14% or more of total advertising spending by 2010 will be from online advertising, and within the total set of digital marketing spending, search advertising will be the largest growth area."

Tags:animation, searches, Internet, blogs

Abstract
This paper examines the state of the art of online audio and video advertisements. The author points out who uses these ads. The paper outlines three hypotheses of what might happen with this type of advertising in the near future and suggests methodology for researching these hypotheses.

From the Paper
" Video advertising is rapidly replacing pop-up ads on the internet as the way to reach potential buyers. The technology produces television-quality video and audio without the technical problems usually associated with streaming media across the internet. The video commercial online format delivers full-screen broadcast-quality video over the internet in the form of .... megabyte .... second video spots from companies and advertisers such as Pepsi, McDonald's, A.T.& T and Honda The full-screen advertisements use a patented pre-cached delivery method whereby the ad is prepared during idle user ..."

Tags:video ads online, pop-up ads

Abstract
Research proposal for comparative study of traditional and online marketing. Defines marketing, its activities and strategies. New marketing venues that are available due to the World Wide Web. Paper addresses two research objectives. One centers on companies engaged in B2C marketing and online marketing strategies to reach new audiences. The second explores the question of whether elements that lead to successful online marketing are different than elements associated with successful traditional marketing.

From the Paper
Research Proposal An Investigation of the Strategies and Trends in Online vs Traditional Marketing Introduction and Objectives of the Study Marketing encompasses a broad array of activities and strategies that deal with pricing selling and distributing a p

Tags:online marketing, advertising, e-commerce

Abstract
This paper analyzes the differences found between online journals or magazines and hard copy examples. The paper explores the similarities and differences between two magazine publications - "Hyper" (an Australian video gaming print magazine) and the "Imagine Games Network" (IGN.COM, an American video gaming online magazine). The paper concludes that both styles of magazine have their strengths and weaknesses - both are popular and both are profitable.

From the Paper
"As of the September issue 2003, Hyper has been in monthly print for exactly a decade in Australia. This makes it the longest running video gaming magazine in the country - obviously due to its success. Hyper's publisher Next Media publishing sells approximately two million magazines a month and is ranked in the top ten of Australia's media publishers (Fish: 2003, Hyper Issue 112 pg6). Looking through the various articles, pictures and even advertisements in the magazine one can gather that it is targeted at a predominantly male readership. Subtle sexual innuendos aimed at teenage boys are scattered throughout each issue. The wording of each article is written in a casual fashion and never talks down to the reader. The magazine never takes itself too seriously either, perhaps in a knowing attempt to allow their readership to escape their hectic lives for a while (much like videogames do). An example of this can be found in Issue 97, which shows a preview for a game by the name of 'Conker's Bad Fur Day'. A picture showcasing the visuals of the game depicts a squirrel character standing over a female dinosaur character with a giant bone in his hand. The caption states: 'oooh, looks like she's about to get boned dude!' (Shea: 2003, Hyper Issue 97 pg68). Although it is clear the screenshot itself is not intended sexually, the journalists of the magazine know their audience and are fully willing to use some sexual humour to spark up some interest."

Tags:IGN, online, publications, journals

Abstract
This paper describes current trends in online advertising and assesses their overall effectiveness. It looks at the development of first banner ads and recent developments such as floating ads, superstitials, interstitials, centered rectangular ads, pop-under ads, skyscrapers, super-sized banners, surround sessions and text ads. The paper looks at the effect of broadband adoption and discusses the key to successful Web advertising.

Tags:online advertising, Internet, pop-up ads Broadband

Abstract
The paper attempts to identify the causes of Blockbuster Video's recent problems and to provide a reasonable action plan for the future, which includes solutions for a better operational performance of the company. The paper is divided into sections, each dealing with a different aspect of the issues Blockbuster has faced over the past few years. First, a description of the company's current business approach is given, followed by an explanation of some of the problems the company has faced. Some of these are also seen from the customer's perspective and considered to have impacted the company's profits. This is followed by recommendations that are aimed at maximizing the company's capacity to increase its interaction with its clients and perform better. The paper concludes by proposing an integrated website that will present more of the services that Blockbuster can offer to its customers, and thus improving its viability as a company.

Outline:
The Blockbuster Process
Identified problems
Proposed solutions
Integrated online website
24/7 services for the website
Decrease profit margins
Conclusions

From the Paper
"The Blockbuster business process is based on a good business relationship with the producing studio by which Blockbuster keeps 60 % of the rental free, with 40 % going to the studio. At the same time, Blockbuster offers movies (DVDs) for sale and, through its portfolio of acquisitions, games and other services. At the same time, the company has launched its online service to counter the threat of competitors like Netflix on this segment and has been consolidating its position in this area by adding facilities like the possibility for the client to drop the rented movies either at the nearest Blockbuster store or through the usual postal delivery. "

Tags:profit, online movies, customer satisfaction, customer loyalty

Abstract
This paper gives a review of Photoshop online tutorials, including the characteristics necessary for the learner's successful completion of the course. Several online Photoshop tutorials are evaluated. It concludes that persistence and plenty of patience are the general requirements for the learner to complete an online Photoshop tutorial.

From the Paper
"Photoshop can be used to change or 'alter' images like photos, artwork, or others of the same kind, can be used to change the mode of image compression, and can also help a designer to create an image right from scratch. (Sol; Tachibana, 1998b) Adobe Photoshop has 'video tutorials' sold for a price online, which cover Version CS2. The videos can be played on either a PC or on a Mac, and detail easy to follow methods of instruction, and are in general meant for either the beginner, or the intermediate learner. The advertisement purports that the training videos are so cost effective that the learner would be able to master a full and complete application of the program, for a mere fraction of the cost that he would incur if he were to enroll in a real classroom. Furthermore, according to the advertisement, accelerated learning, as well as high retention levels would be the results and benefits of purchasing the online Photoshop tutorial. (Adobe Photoshop Video Tutorials online Training Courses) "

Tags:video, computer, student

Abstract
The paper relates that direct response television (DRTV) is considered a powerful and profitable advertising medium by many major advertisers. The paper offers a brief history of infomercials and outlines the three major types of DRTV; long-form (infomercials), short-form and live home shopping networks. The paper discusses how the presenter helps infomercials to succeed and what causes infomercials to fail. The paper then looks at video-based advertising, a new approach to market products and services by integrating DRTV with emerging online video.

Outline:
Introduction
The Brief History of Infomercials
What is Direct Response Television?
Types of DRTV Formulas
What Causes Infomercials Growth?
How the Presenter Helps Infomercial Succeed
What Causes Infomercials to Fail?
Videoactive: The Next Step in Evolution with DRTV
Conclusions

From the Paper
"In the late 1940s and early 1950s, commercial television was launched to fill the air time of TV stations which, at that time, ran only a few hours of network shows. Then, some advertisers recognized the profit potential in this new medium. They created the TV commercials that ran between 5 to 30 minutes or more which would later be called infomercials. It featured product presentations as a new breed of TV entertainment which also sold products by the millions.
"From 1962 to 1984, TV became popular. The advertisers began to compete for 60-second time slots, and also very little long-form infomercial media time was available. In 1962, the Federal Communications Commission (FCC) started new regulations that permitted TV stations to sell a maximum of 12 to 14 minutes of commercial time per hour. The long-form advertising was used only for religious or not-for-profit programming."

Tags:short-form, home, shopping, networks, video-based, advertising

Abstract
The paper states that the downloadable digital content market has grown remarkably, with millions of people going online each day to download audio and video files. The paper comments that Apple Inc.'s iTunes product has become a clear leader and pioneer in the market of organizing, playing and selling digital audio and video files. The paper discusses how iTunes was able to partner with content providers to offer copyright-protected digital files that became a significant source of revenue. The paper concludes that iTunes has been an incredibly successful and popular digital content product that will need to make changes to how it operates and what content it offers to retain its market strength in the future.

Outline:
How iTunes has Succeeded
iTunes Positions for Increased Competition
Bundling Controversy Spreading
Conclusion: Changes are Coming

From the Paper
"Through iTunes, Apple's greatest legacy in the digital content market may be that it saw revenue opportunity where many other companies did not. Peer-sharing sites, such as Napster, which launched in 1999, had been offering music and other digital files for free to subscribers, and it seemed that consumers had become accustomed to not paying to download content ("Napster must stay shut down"). In the midst of this hostile market, where digital music had been completely devalued, Apple began developing the iTunes product to sell music files for a fee."

Tags:advertising, campaign, future, directions, digital, music, market

Abstract
The paper discusses NBCs' move away from iTunes and the loss of popularity this entailed for NBC. The paper relates that NBC now had to consider its own digital forms of content distribution and look for content distribution approaches that capitalize on their core strength of advertising revenue-based business models. The paper describes the steps necessary for NBC to be successful with its own online initiatives of NBC Online and Hulu.com and in retaining fans and their interest.

Outline:
Introduction
Effects on Ratings and Popularity of NBC Shows
NBC's Response to Apple's iTunes: NBC Direct
Boosting Ratings with Digital Content

From the Paper
"NBC's decision to discontinue its relationship with Apple regarding the distribution of its popular television shows is symptomatic of the evolving conflicts between content providers on the one hand and device manufacturers on the other. NBC executives contend that Apple's commoditization of the music industry will not happen to television programs, as far as NBC is concerned (Rebecca Dana and Nick Wingfield, A3). NBC also contends that Apple's approach to implementing privacy and Digital Rights Management (DRM) are insufficient to protect the video content that NBC until this month, have sold on the iTunes site."

Tags:download, music, video, shows, fans