Abstract
This paper discusses the online distribution of music and how it is part of the larger, global music industry. It analyzes the aims and success of the global music recording industry (MRI) and discusses the six segments into which the MRI is primarily structured. The paper then discusses the new competitors in the MRI industry and how they relate to consumer expectations.

Table of Contents:
Industry Overview
The Apple Influence on Expectations
Technology Convergence
Conclusion

From the Paper
"Myspace.com and others are revolutionizing the MRI by creating a substitute industry that if not properly compensated for by traditional MRI participants could eventually supplant them. Consumer expectations have crystallized around the concept of total access across formats to their music and musical tastes and the future of the MRI, due to the online distribution of music and the evolving expectations of the consumer, rests with its ability to agree on a universally accepted electronic format for its music files."

Tags:commercial, iPod, apple, myspace

Abstract
This paper discusses the music recording industry and how it has been impacted by digital music distribution. The paper relates that the early success the music labels had against the initial music file downloading sites were short lived, and legitimate digital downloading sites have since prospered. The paper then argues that major recording labels are suffering from the decline in CD sales, not because of music pirating, but because they refuse to recognize that consumers demand digital music downloading for its convenience and portability. The paper further emphasizes that digital music distribution and retailing is the future of the music industry and every relevant party seems to recognize this, except the music industry itself.

Outline:
Overview
Restructuring of the music Industry
New distribution model & Itunes
Online distribution variations
Conclusion

From the Paper
"The music industry, in spite of its ineptitude and obstinacy over the past decade regarding digital music downloading, is finally realizing that whether it embraces downloading services such as iTunes and others, it must evolve with the digital age or face irrelevance. In order to compensate for the loss of revenues, the recording music industry has been examining their base revenues in order to determine if digital downloads can compensate completely for the decline in sales of CDs. Two of the major record labels, Sony and BMG, have even merged in order to expand their catalogues (Recording, 2007). There have been efforts made to encourage EMI to merge with one of the remaining three major record labels but thus far these remaining major record labels have resisted further consolidation. However, EMI undertook its own internal restructuring by merging its two main record labels in the US market during the first half of 2007 and Warner Music was sold during 2004 creating even more churn in the industry (Recording, 2007). Yet, perhaps the most visible change is the industry is the downsizing or disappearance of retail music stores, which has begun to accelerate."

Tags:electronic, music, downloading, recording, compact, disc

Abstract
This report looks into data regarding downloading of free music on the Internet in the business setting of music distribution and music retailing. The report also looks at perspectives from the government and recording industry, as well as legal cases that have sprung up around this issue, focusing on principles of copyright law. The report presents both sides of the issue and pays attention to how the issue of downloading music for free over the Internet has affected internal and external business environments in terms of the ability to adapt to change, as well as the ability to control pricing.

Statement of Purpose
Setting of Problem
History of Problem
Scope of Project
Importance of Project
Definition of Terms
Review of Literature

From the Paper
"The problem originated in copyright law. There have been many technological innovations over time that have changed communication and distribution, and have also changed industries associated with communication and distribution. The music retailing industry as well as the recording industry should be familiar with change, since these
industries have gone through many different media over history: the vinyl record, the 8-track cassette, the audio cassette, and the compact disc are a few innovations that have kept the industry in a position to react to change as well as controlling change. This is mainly because in this history of technological development, music retailers and recorders have had the luxury of price control. There have been some bands over time who have tried to fight the establishment and sell their CDs without markup for between eight and ten dollars, but despite these few aberrations, the industry remained firmly in control of pricing throughout most of the twentieth century."

Tags:trade, sharing, adverse, effects, compact, disc, sales, file-sharing, services, artist

Abstract
In this article, the writer discusses the online distribution of music and the effects that this has had upon the music industry. The writer looks at the legal aspects of copyright relating to the online distribution of music. Further, the writer takes a look at how the public views the concept of property rights as they related to digitized music.

From the Paper
"The online distribution of music - both legal and illegal - represents simply one aspect of the impact that the widespread and inexpensive access to digital communications technologies has had upon the music and entertainment industries. This essay will argue that the realities of this distribution capability have transformed both legal conceptions of copyright with respect to music but also, and perhaps more significantly, how the general public understands the idea of property rights with regard to digitized music. While the view of the recording industry that this amounts to wholesale theft is cited, it will be argued - with reference to the phenomena of "mashes" and "sampling" that a fundamental revision of public thinking on the nature of music as property is underway."

Tags:music, online, sales

Abstract
In this article, the writer discusses that the online distribution of music is part of the larger, global music industry. The writer points out that the global music recording industry (MRI) is massive and deeply entrenched making it one of the most culturally powerful but fractured industries in existence. The writer maintains that globally the MRI is worth in excess of $40 billion annually and the United States' (US) percentage of this revenue stream is approximately 13-14%.

Tags:online, distribution, music

Abstract
This paper discusses how the future of Internet-based music and digital entertainment distribution is today and will be in the future defined by the legal and regulatory conflicts over Digital Rights Management (DRM). It examines how the legal and regulatory conflicts are intensifying between advocates of free use of the Internet for distributing, copying and use of digital music versus industry associations including the Recording Industry of America (RIAA) and the National Academy of Recording Arts and Sciences (NARAS). The paper also looks at how while peer-to-peer music sharing sites have been proven in court to be in violation of the RIAA and NARAS requirements, the growth of entire product-service ecosystems including iTunes and the upcoming online Microsoft music store show that DRMs' proprietary nature may be waning over time as the monetization of digital music continues. This paper contains a figure.

Outline:
Introduction
The case of Record Industry vs. Jeffrey Howell
The Future of Internet Music & Digital Entertainment Is Heavily Dependent on Digital Rights Management (DRM)
Interpretation of Music Downloads' Effects Critical To Future of Industry
Apple's Digital Media Ecosystem: What Internet Music & Digital Media Will Be Industry-wide in 20 Years
The Future of Digital Media & Entertainment Distribution over the Internet
Conclusion

From the Paper
"One such company who has successfully monetized digital music and been able to navigate through the many issues of Digital Rights Management (DRM) and regulatory compliance is Apple with their entire iTunes market ecosystem. At the last Apple MacWorld held in early 2009 the company announced it would be unlocking its digital content and also stratifying the pricing strategy of all songs. The move has results in the entire ecosystem that Apple relies on for selling its iPods, iTouch, and iPhone series of devices. Apple has also specifically aligned itself with the NARAS and RIAA requirements to ensure their most profitable business division continues to operate free of legal distractions and costs. As a result, Apple dominates digital content with one of the most scalable business models for downloads ever created for entertainment-oriented content. "

Tags:Apple, downloading, media, iTunes, market, ecosystem

Abstract
The paper explains that Viacom, the leading global media company with pre-eminent positions in broadcast and cable television, radio, outdoor advertising, and online, owns well-known brands, includingCBS, MTV, Nickelodeon, VH1, BET, Paramount Pictures, Viacom Outdoor, Infinity, UPN, Spike TV, TV Land, CMT: Country Music Television, Comedy Central, Showtime, Blockbuster, and Simon & Schuster. The author believes that MTV is an active industry monopoly and that the FCC should attempt to remove some of the monopolistic powers enjoyed by both Viacom and MTV. The paper relates that MTV was one of the first networks to begin to vocalize the political might of its young viewers. Charts.

Table of Contents
Introduction
History
Corporate
Audience
Industry Influences
Future
News and Politics
Conclusion

From the Paper
"It is quite apparent that because Viacom's MTV is so powerful a monopoly, they wield great strength and influence in the video production areas. ?MTV has become a powerful force in popular music today, shaping trends in music and providing invaluable exposure for recording artists through play of their video clips.? (Banks) In the past, record labels to pick which artists were promoted through the additional advertisement and or video production. This "gate keeping" process has been greatly influenced by the likes of MTV. For example, MTV's programming which only includes certain musical genres and artists continues to hurt the careers of the majority of recording artists."

Tags:niclelodeon, political, influence, popular, monopoly

Abstract
This paper presents a detailed business and marketing plan for a new start-up in the music world. The paper shows how the company hopes to fill the void left by Napster and other companies which offered MP3 technology - the ability to download music digitally and listen to it on your PC. Point examined in the paper are the background and scope of the market, the mission statement of the company, SWOT analysis, competition analysis, media and advertising, distribution and pricing strategies.

From the Paper
"Stromner Music Inc. is a new business start-up developed from a demand created by the recent introduction of MP3s and the issues of piracy and copyright violations involved in the Music Industry vs. Napster Case. MP3 is a technology that allows people to download music in digital format and listen to it on their PC. Songs, books and video clips can be uploaded onto the net and millions of people can download them for free. This new technology has created a controversy over copyrights and the issue of piracy of shared CDs. Stromner Music, Inc. will offer a solution to the this controversy by offering a service to which people subscribe and pay for downloading an MP3, which will then be able to be converted into a CD using a CD burner. The producers and artists will receive their royalties from this service, just as if they were buying CDs from a local music store."

Tags:market, business, strategy, advertising, distribution, SWOT, mission, statement, napster, competition, computer

Abstract
This paper is a case study involving the introduction of a new channel of business to Gripping Stuff Entertainment. The case study introduces online distribution of the product while maintaining the loyalty of the existing customer base and then increasing its size through implementation of a loyalty scheme.

Table of Contents:

Project Overview
Management Summary
Introduction
Migration Issues
Encouraging Customers to Utilise Internet Rentals Over Traditional Rentals From a Physical Store
Increase Existing Customer Loyalty to the GSE Brand Despite the Changing Channel of Distribution
Grow the Core of the Business by Increasing Market Penetration/Customer Base
Costs and Delivery Time-Frame
Periodic Updates for Senior Management and Other Stakeholders
Conclusion
Appendix A

From the Paper
"Gripping Stuff Entertainment (GSE) is an entertainment service provider specialising in movie rentals. Traditionally distribution of videos and DVDs was accomplished via the GSE stores from which they were rented. Senior management has recently decided to migrate from the traditional distribution system to an online version in order to reduce costs resulting from physical storefront rentals and maintenance and also in order expand the customer base. A very real risk is that existing customers will be drawn over to competing home entertainment providers while GSE implements this migration. In order to mitigate this risk and also to increase general customer loyalty to the GSE brand, a loyalty programme will be launched and integrated with the new internet distribution channel. Offering loyalty incentives to those customers who choose to utilise the internet mode of distribution will increase internet sales penetration of the market while increasing overall loyalty to GSE."

Tags:channels, cinema, distribution, download, dvd, marketing, migration, movies, rental

Abstract
The paper discusses NBCs' move away from iTunes and the loss of popularity this entailed for NBC. The paper relates that NBC now had to consider its own digital forms of content distribution and look for content distribution approaches that capitalize on their core strength of advertising revenue-based business models. The paper describes the steps necessary for NBC to be successful with its own online initiatives of NBC Online and Hulu.com and in retaining fans and their interest.

Outline:
Introduction
Effects on Ratings and Popularity of NBC Shows
NBC's Response to Apple's iTunes: NBC Direct
Boosting Ratings with Digital Content

From the Paper
"NBC's decision to discontinue its relationship with Apple regarding the distribution of its popular television shows is symptomatic of the evolving conflicts between content providers on the one hand and device manufacturers on the other. NBC executives contend that Apple's commoditization of the music industry will not happen to television programs, as far as NBC is concerned (Rebecca Dana and Nick Wingfield, A3). NBC also contends that Apple's approach to implementing privacy and Digital Rights Management (DRM) are insufficient to protect the video content that NBC until this month, have sold on the iTunes site."

Tags:download, music, video, shows, fans