Abstract
This paper looks at the life of Oliver Dimon Kellogg, who spent much of his time researching and advancing potential theory in the world of mathematics. The author discusses his contributions to math and physics, still used today.

From the Paper
"When the country no longer required his services, Kellogg was sent to Harvard University. Here he explored a few new mathematical venues before returning to his groundbreaking work in Potential theory. The 1920s were in many ways a decade of inspiration for artists, writers, mathematicians, scientists, and other thinkers across the globe. The war had dampened many spirits, but others saw its finale as a chance for new hope -- for a future without war. Others saw it as a future that was considerably grimmer, yet still full of the possibilities that only the realization of one's own finite nature can bring."

Tags:oliver, harvard, princeton, potential, theory, mathematics, physics, text, foundations, university, fellowship, dissertation

Abstract
This paper examines Kellogg's cereals' distribution issues, determining whether it uses intensive, selective, or exclusive distribution. The paper identifies a physical distribution issue and explains why Kellogg's is a candidate for direct marketing.

From the Paper
"The three distribution intensities that Kellogg's could choose from are intensive, selective and exclusive distribution. Intensive distribution attempts to provide saturated coverage of the market through all available outlets; this type of distribution is required where customers have a range of acceptable brands to choose from and can simply choose another brand if one is not available. Selective distribution involves the use of a limited number of outlets for selling products in a particular geographical area, an option that works best if consumers are committed to..."

Tags:distribution, intensive, physical, direct marketing, Kellogg's

Abstract
This paper discusses pricing issues of Kellogg's cereal, such as the reference price and psychological pricing factors. The paper explains how Kellog's as a premium product compared with lower priced cereals.

From the Paper
"The market for Kellogg's cereal is inelastic in that consumers are not very responsive to price changes, as opposed to being willing to switch brands when prices go up. Although there are substitutes, Kellogg's branding and flavor make substitutes unacceptable to interested consumers. The lower-priced brands are typically perceived as inferior in taste and/or quality, whether these attributes are objectively determined or not, Kellogg's is a premium product and its premium brand is well established internationally due to its substantial investment in advertising and..."

Tags:Kellogg's cereal, pricing, psychological, reference price

Abstract
In this article, the writer compares lessons from Kellogg's acquisition of another firm and Dell adding a product line to InterClean and its acquisition of EnviroTech.

From the Paper
"Kellogg's entered the fruit snack market in ... The company is generally known for its breakfast cereals including such stalwart brands as Corn Flakes. As with InterClean the company added fruit snacks to its product line and then made an acquisition announcement within a very short period of time related to the new product line. Where InterClean did this with EnviroTech and its expertise in services Kellogg's did it with fruit snacks and its acquisition of the fruit snack ..."

Tags:Kellogg's, Dell, InterClean, EnviroTech

Abstract
The paper gives criteria for the staffing plan and discusses Kellogg's position within the industry.

From the Paper
"The staffing plan for Kellogg's is predicated on the state of the industry, the position of Kellogg's within the industry, the number and type of staff already on board and the rate of attrition. The state of the cereal industry is not impressive. Although the United States has the fourth highest per capita consumption rate of cereal in the world, with more than billions of packages sold each year, growth in the cereal industry has been slow to non-existent in the early..."

Tags:Kellogg Company, staffing plan, factory, corporate, strategy, recruiting

Abstract
This essay discusses the Kellogg-Briand Pact, which was a pact France proposed to the United States ten years after World war I to prevent armed conflict between countries from taking place again. Although it was meant to outlaw war it failed because there were no repercussions built into the pact to prevent countries from breaking it.

From the Paper
"The Kellogg-Briand Pact, also known as the Pact of Paris, was a treaty that attempted to outlaw war. The treaty was drafted by France and the United States, and on August 27, 1928, was signed by fifteen nations" (West's). In the next five years the treaty gained even more support from countries around the world and in 1933 sixty-five nations had agreed to the terms of the pact. Therefore, this pact which France initiated for its own protection and to prevent occurrences such as World War I did gain the support of a large number of nations who did agree to not use war as a means of settling disputes when they subsequently arise. The Kellogg-Briand Pact was initiated by French foreign minister Aristide Briand thus it bares his name along with the name of Frank B. Kellogg who was the United States' Secretary of State."

Tags:briand, pact, kellogg

Abstract
The paper looks at each component of Kellogg's marketing mix as well as overall, and answers a series of questions at the end regarding recommended changes to the mix.

From the Paper
"Kellogg cereal is a mainstay of the American diet-so much so that it is considered a mega or fortress brand-one that holds such dominance in the breakfast cereal category that Americans simply cannot be without it, regardless of price, nutritional content or controversies over labeling and marketing practices. (Tillotson) Advertising and promotion play a large part in Kellogg's success but mega-brands continue their strong grip on our diet because consumers, the food companies producing them and the supermarkets that sell them, are intertwined..."

Tags:Kellogg's, marketing mix, product, promotion, distribution, price, place, integrated marketing

Abstract
The paper explores the plot, characters, and the biographical background of Oliver Stone's film "Platoon". The paper explains that by realizing the intensive mix of history and personal accounts of Stone's own involvement in the war, he provides a crucial moral controversy about the nature of warfare. Furthermore, the paper discusses how he defines central moral problems with American imperialism, and how the lower class soldiers fighting the war were equally doomed as their equally poor Vietnamese enemies whom they fought.

Tags:war, vietnam, oliver

Abstract
This paper describes research into the Kellogg Corporation pertaining to diversity and inclusion domestically and internationally. It provides a brief history of the company, the background of its organization, and explains the diversity audit methods, recommendations, analysis evaluations and summaries of the company's diversity strategy plan.

Outline:
Introduction/Executive Summary
Kellogg Organizational Background
Criteria/Audit Methods
Kellogg's Diversity Initiatives
Evaluations of Kellogg Diversity Initiatives
Conclusion/Recommendations
References

From the Paper
''As a premiere food processing company for over a century, the Kellogg Corporation has consistently been in the forefront as the food industry leader domestically as well as internationally. Since the company's inception in 1906 by Will Keith Kellogg originally based out of Battle Creek, Michigan, this corporation has amassed an annual profit over $13 billion with 30,600 employees stemming various backgrounds, races, cultures and countries. Within the last 20 to 30 years, Kellogg has continued to evolve with globalization efforts spanning to areas such as Spain, Germany, United Kingdom, Philippines, Scotland, Korea, Japan, India, Australia, Thailand, France, Canada, Mexico, Venezuela, Brazil, Ireland, India and even in United Bakers, Russia. Fully embracing the climate of diversity successfully, Kellogg continues to integrate not only individuals of diverse cultures but entire countries into its organizational culture while pressing forward with mixed ideas, processes, accomplishments and lucrative projects or brands (Kellogg Our History).''

Tags:globalization, cultures, policies

Abstract
This paper analyzes the Kellogg Company and the manner in which Kellogg runs and operates its business at various locations. It looks at how the company has annual sales of more than $9 billion all around the world, has manufacturing plants in the U.S. and in 16 other countries, and how it markets its products in approximately 160 countries around the world. It discusses some of the strategies, organizational structures, marketing techniques, size, and technology used by the Kellogg Company to sell and maintain its market share, as well as some of the factors that affect the operations of the organization and are generally interdependent on both the internal and external environments affecting the company.

From the Paper
"During the depression in the late 1931, Kellogg was one of the few companies that shortened hours to save jobs and retain their employees. Kellogg believed in the skill set of its employees, morale and employee innovation rate and believed that their employees were their best customers. For over 50 years, Kellogg offered a 30-hour workweek option. When this 30-hour option was introduced in the 1930's employees were paid for 35 hours although they worked only 30 hours. After the depression employees were offered a 30/40-workweek option. This decision was however, eventually reversed. Kellogg went to a normal 40-hour workweek."

Tags:breakfast, cereal, organization, manufacture, employees