Abstract
This paper presents a detailed discussion about the media equation theory and its applications. The author of this paper uses the movie "The Truman Show" to develop an understanding for the reader of what the media equation theory is and how it can be applied to media examples such as the movie. The paper includes a comprehensive bibliography.

From the Paper
"Through the use of media manipulation we have perpetuated the media equation theory. As technology continues to advance we find our media tools taking on more humanistic type qualities. Studies are showing that people around the world are assigning human like emotions to the interaction they receive through media tools today. As we move further into the future we will most likely continue to "humanize computers" and other media methods of communication. The media equation theory seems to be evolving as the actual behavior of humans evolves. The theory is a sound theory though rather curious as to what the future will hold."

Tags:computers, media, tools, truman, show, social, intellectual, interaction, machine

Abstract
This paper presents a detailed discussion about the media equation theory and its applications. The author of this paper uses the movie "The Truman Show" to develop an understanding for the reader of what the Media Equation Theory is and how it can be applied to media examples such as the movie.

From the Paper
"The technological explosion of the last three decades has taken us to places we never dreamed before were possible. With each passing year, the technology becomes more linked to human thought and emotions than ever before. Today, there are studies being conducted worldwide to understand the phenomena of people treating their media tools in the same manner that their human interactions are treated. For several years, the habits and protocol of people who work with these questions have been narrowly defined by the rigid demands of research protocol. However, recently a movie was put on the market that studied the very human and technology theory of media equation. This movie underscores the theory and the theory's application to real life. It proves the theory because the human viewers relate to Truman as if his life was real and Truman believes that he is living in the real world due to technological interferences."

Tags:human, machine, interaction, perception, technology, actualization, manipulation

Abstract
This research attempts to examine the extent to which the media influences the lives of adolescents. The author attempts to investigate how the media impacts the socialization of the youth culture and whether the media is so powerful that it has come to replace other socialization agents such as the family, school and peers. The author examines the way socialization agents impact stages of development and how each contribute to another aspect of the individual's forming personality and attitudes. The author makes use of various sociological theories for supporting evidence.

Table of Contents:

Chapters

1.0 Statement of Research Problem

1.1 Research Problem 2

2.0 Introduction to Theoretical Perspectives

and Review of Literature 3

2.1 Introduction to the Media as an Agent of Socialization 3

2.2 Getting to Know the 3

2.3 The 4

2.4 How the Media Socializes 5

2.5 Media as an Industry 5

2.6 Development of Gender Roles

and Consciousness of Achieved Status 6

2.7 Global Impact vs. Role in North American Society 7

2.8 Pros and Cons of Media Dominance 7

2.9 Independent and Dependant Variables 8

2.10 The Test 8

2.11 The Respondents 9

2.12 The Choice of a Questionnaire 9

2.13 Possible 9

2.14 Validity of Respondents 10

2.15 Questionnaire Distribution 10

2.16 Questions to Answers 11

2.17 Conclusion to Theoretical Perspectives

and Review of Literature 11

3.0 Administration Overview 12

3.1 Time Schedule 12

3.2 Budget 12

3.3 Ethical Issues 13

4.0 Measurement Overview 13

4.1 Existing research 14

5.0 Analysis Overview 14

6.0 Implications 14

6.1 Practical Applications 15

Figure #1 The Questionnaire 16

References 18

From the Paper
"There is a problem in Canada that youth are unaware of the significance of the media and its influence on their day-to-day lives. The main questions that will be investigated in the research and hopefully answered if not fully understood by the end of the study would be as follows: How important is the media in the socialization of Canadian popular cultured youth? Is the media the most influential agent of socialization in a teenager's life? Has the media replaced the family, school and peers for being the centre of acquired knowledge for youth? Existing sociological theory suggest we have varying agents of socialization that have different effects on us at different stages of our development and life course. Agents of Socialization are people, groups or institutions that teach people what they need to know in order to participate in society. During the elementary years of school peers are the most important influence. A peer group is a group of people who are linked by common interest, equal social position, and similar age categories. Even as adults we are still influenced by our peers. In this study it will be discussed that the media because of its worldwide accessibility has become a great contributor to socialization than the peer group between the ages of 15-18. The stage of development, which will be conveyed, is called anticipatory socialization (to be discussed in further detail in the theoretical discussion section). This influence at the ages of 15-18, which is referred to, as adolescence will carry on for the future generations as a vital agent of socialization through, out their adult lives."

Tags:agents, candian, culture, film, music, pop, popular, socialization, sociology, television

Abstract
"Since the turn of the century artists have incorporated machine imagery into their art. But, whether they were frightened by the threat of a dehumanized, mechanized society or pleased by the hard lines of factories and machine-made objects, they only borrowed their images and their style for use in traditional art media

From the Paper
"Since the turn of the century artists have incorporated machine imagery into their art. But, whether they were frightened by the threat of a dehumanized, mechanized society or pleased by the hard lines of factories and machine-made objects, they only borrowed their images and their style for use in traditional art media. In the 1960s, however, artists began to expand the boundaries of their media with the incorporation of machines and technological processes into their art.

From radio broadcasts and videotape to functioning mechanical objects and digital computer imagery, the last three decades have seen the increasing use of various technologies to make art. Instead of visual or thematic inspiration for painters or sculptors technology today is used as a part of art, in the service of art, and as forms of art. But these are arts in their infancy and for ..."

Abstract
IThe paper relates that in terms of media, meaning is not simply transmitted; signals and meaning are communicated using codes and systems that are created, negotiated and transformed through social practices. The paper explores sign systems and representational practices, using the politics of representation through interplay of creation and assessment. The paper analyzes the "Obay" advertising campaign, in terms of coding, discourse and biopower, along with a general assessment of the campaign's communication techniques and intentions.

From the Paper
"In terms of media, meaning is not simply transmitted. Signals and meaning are communicated using codes and systems that are created, negotiated and transformed through social practices. The present paper explores sign systems and representational practices, using the politics of representation through interplay of creation and assessment. The media object under analysis is the "Obay" advertising campaign, which will be investigated in terms of coding, discourse and biopower, along with a general assessment of the campaign's communication..."

Tags:semiotics, analysis, obay

Abstract
"The purpose of this research is to examine the issues concerning ethics in government. The plan of the research will be to set forth the context in which the subject of government-related ethics issues have achieved importance, and then to discuss the variety of views, some of them controversial, surrounding such subsidiary topics as a hierarchy of ethical priorities as against the priorities of governance.

From the Paper
"The purpose of this research is to examine the issues concerning ethics in government. The plan of the research will be to set forth the context in which the subject of government-related ethics issues have achieved importance, and then to discuss the variety of views, some of them controversial, surrounding such subsidiary topics as a hierarchy of ethical priorities as against the priorities of governance.
There appears to be an inherent tension between the idea of democracy and that of ethics in governmental principles and priorities in the modern period. Boundaries between democratic values, ethics, and power to influence government seem blurred. De Tocqueville famously remarked about 1830s America that successful foreign relations demands scarcely any qualities democracy is noted for but almost all it is deficient in (De Tocqueville ..."

From the Paper
" Marketing Practices in the late Nineteenth Century
Introduction
The development of marketing thought as a theory began early in the twentieth century (Bartels, 1976, p. 9). Before that, market and trade behaviors were explained from a macroeconomic viewpoint (Bartels, 1970, p. 32) that characterized man as a social individual and an economic entity (Bartels, 1976, p. 13). Although such theories did discuss buyer behavior in the market, they did not offer a theory from the standpoint of the market or consumer until the contention that consumption is the end and object of production became the basis for marketing writers' taking a more "consumer" viewpoint (Bartels, 1976, p. 13).

Advertising Practices Leading up to the Late Nineteenth Century
The seventeenth century marked the development of the.."

Abstract
This paper examines how there has been a large impact of the television series "The X-Files" on audiences understanding of postmodern texts in their society today. It looks at how "The X-Files" along with more recent shows such as "Lost", help understanding how such texts can be read as symptomatic postmodern texts, with lingering and contrasting elements of modernism attached. Furthermore they also allow audiences to witness the transformations which have occurred to contemporary media systems and practices by the impacts they have had off camera. The paper also looks at how such shows also reveal much about the relationship between popular culture, conspiracy theories and "official truths , and postmodern knowledge and how they also can be seen to be effective in terms of being platforms for social and political critique.

From the Paper
"To understand how shows such as The X-Files can be read as symptomatic postmodern texts with lingering and contrasting elements of modernism, it must first be understand what is meant by these terms and the effects they have had on the media. Modernism was a movement of increased beliefs in the powers of science and technology, as well as a rejection of religion for a new emphasis on searching for the truth; postmodernism was a reaction against this. Where modernism was optimistic about technology, postmodernism was sceptical about its benefits and what it would lead to. Society became typified by "the rise of new information technologies, the globalisation of financial market, the growth of the service and the white collar worker and the decline of heavy industry." (Creeber 2009: 15). In terms of media, postmodernism began to see a more image saturated society, with media image expanding due to the stronger consumer culture. There were further developments as mass audiences became fragmented into communities of shared tastes, and image saturation led to reality and truth being questioned. Unlike modernism, postmodernism saw truth and reality as being harder to distinguish from each other in society, and that both were subject to individual interpretation. "

Tags:Mulder, Sculley, Lost

Abstract
This paper explores Elijah Anderson's book "Code of the Street" which details the manner in which popular culture glamorizes gangster life while the news media depicts urban slums as being overrun with violent criminals. In his book Anderson explains that there is in fact an intricate culture to life in poor minority communities. The author contends that this "code," or way of life, encompasses ideas regarding the manner in which families interact among themselves. This "code" is the result of the structural circumstances and cultural adaptations made by the people who live in these violent communities. In the context of Anderson's book, these structural circumstances are the situations individuals become involved in due to their place in society. This paper also discusses the film "Boyz N the Hood" which exemplifies and provides support for Anderson's theories. The film, designed to create awareness about life in violent communities, offers several significant scenes which are analyzed in this paper.

Table of Contents:
Introduction
Significant Events in "Boyz N the Hood"
The Film's Events as They Apply to Anderson's Book
Conclusion

From the Paper
"The "code" is the result of the structural circumstances and cultural adaptations made by the people who live in these violent communities. In the context of Anderson's book, structural circumstances are the situations individuals become involved in due to their place in society. An example of a structural circumstance would be the life of a decent single mother. Without the structure of a nuclear family, who become role models in the community the single mother "must work even harder to neutralize the draw of the street, and she does so mainly be being strict and by instilling decent values in her children. Cultural adaptations are the way they alter their behavior in order to survive in particular situations or environments. For example, decent families will often have to "code-switch" which means they may have to behave in a violent or vulgar street manner instead of the decent, respectful manner in which they have been taught in order to survive a situation."

Tags:film, minority, culture, society, violence, media

Abstract
This paper provides a broad description and understanding of the historical, biological, cognitive, social and moral issues related to the media's influence on feminine self-image, and how the media affects body image and self-perception, particularly in young females. The paper provides an understanding of the balance between theoretical perspectives and their practical implications and applications, with a particular focus being placed on "Social Judgment Theory".

From the Paper
""What did I need a mirror for, I was fat?" Every time I hear the "spokesmodel" from the Slim Fast commercial say that line, I can't help but wonder what kind of messages modern media is sending to women. It is as if the ad is saying that if you don't look like a size three model, then there is no way you could possibly take pride in your appearance, so a mirror would be of no use. This is not only insulting but also frightening. Women are already conditioned to feel insecure about their bodies and media images such as this only serve to perpetuate negative stereotypes."

Tags:anorexia, commericals, girls, teenage, television, women