Abstract As the title implies, this paper evaluates both the history of womens' involvement in sports and the recent developments. The author blames the media for the present imbalance citing many specific examples and causes. She examines sports on the High School level as well as the professional.
From the Paper "I have decided to look into the issue of media coverage and the imaging of female athletes because it is an area of popular culture that I am not only interested in, but have become intensely aware of as a spectator of sports programming. I have also watched and noticed over the years that sports coverage of women is another means by which the media sexualizes women. Mass media, which has long been transmitting negative stereotypes of women, portrays female athletes with these same stereotypes on place."
Abstract The paper emphasizes how the role played by the media in sports marketing is one that cannot be undervalued or under-estimated. The paper explains that media roles include advertising products and services for companies who 'sponsor' sports teams or sports celebrities through buying advertising time on the air. The paper discusses how the advent of interactive media has changed the shape of today's sports marketing initiatives and has produced a need to reconsider how the effects and effectiveness of marketing communications are measured. The paper is of the opinion that further study is needed in this area of mediasports marketing.
Outline:
Introduction
Importance of Research
Literature Review
Summary and Conclusion
Recommendations of This Study
From the Paper "According to The 2006 Sports Marketing Handbook the reason that there is so much in terms of money invested in sports programming is because sporting events, and specifically major sporting events: "brings networks stronger affiliates and crates an ideal platform to promote prime-time shows along with the added opportunity to fill many hours of the broadcast week with practical entertainment." (The 2006 Sports Marketing Handbook, 2005).
"Fox reported 133.7 million viewers turning to the channel that the game was playing on during Super Bowl XXXIX, which provided FOX with the largest viewing audience ever. However this total fell 2.5 million short of CBS's 35.7 million in 2004."
Abstract This paper discusses the major problem of gender inequality in sports. This inequality reaches further than just participation in sport, but also to the media coverage of women's sport. This paper further discusses the theory that men are considered to be more competitive and therefore are deserve to be more in the media spotlight.
From the Paper " Gender inequality is a major problem in sports both in terms of women's participation and media coverage. Gender inequality has its source in gender stereotypes. Men are viewed as deserving a dominant position in sports because they are more competitive and sport is their proper sphere. Sexual difference and the notion of male dominance have a specific purpose, which is to guarantee that male dominance or hegemony will continue. My position is in agreement with researchers that media coverage serves the purpose of maintaining sexual difference and opposing sex roles."
Abstract This paper compares and contrasts Asian women in professional and competitive sports against American women that are engaged in the same sports. The author emphasizes the role of Chinese and American women in the Olympic games. He then demonstrates how the popular media in the United States tends to present female Asian athletes as being overly dedicated to their respective sports to the end goal of drug use or cheating, while female American athletes are presented as being dedicated but also are completely honest in all respects.
From the Paper " The American and the Asian medias treat their own female athletes much as they would their male athletes, but it is evident that the American mainstream media tends to portray Asian women as athletes that are not really competitors but are instead almost monstrous. In articles from the 1998 Summer Games, for example, the allegations that the Chinese athletes were using drugs allowed the media to vilify these women. "
Abstract This paper discusses how sports are significant in many ways to any individual of the society. Sports have often been considered as a missionary tool of liberation, as anti-hegemonic. It focuses on the obsession of black Americans with sports and how media, poverty and a search for identity lure blacks into it. It also analyzes the reasons and their consequences for sports fixation. It highlights the study made by Jonathan Kozol on the inequalities faced by blacks from the very basic level of their lives and the opinions about black American sports fixation by John Hoberman.
From the Paper "The scenario of Blacks occupying every sport more than the Whites is sometimes seen as a contemporary issue. Much commentary has been fabricated on the topic, whether sports are bad for Blacks. In February 1997 German scholar John Hoberman published Darwin's Athletes: How Sports has damaged Black America And Preserved the Myth of Race. In his story Hoberman made an analogy that sports is a form of slavery and unsubtle political and economic persecution. This analogy is used to describe the unseen side of sports i.e. how audience is attracted into it as false production and how white male autonomy controls black players both physically and mentally and their passage to the market worth their talent. The other countenance of the Black America damaged by Sports is that Black Americans are considered as laborers or as inferior beings. Hoberman claims that black over investment in sports is both the cause and result of black anti-intellectualism, itself the result of virulent white racism, meant to confine blacks to certain occupations (Gerald Early, Performance And Reality Race, Sports and the Modern World)."
Abstract This paper discusses the phenomenon of sexism in the media. This is done by an examination of sports coverage. The paper explains that gender differences and inequality in media coverage are very prevalent in the area of sports or athletic coverage. Women are not only portrayed less often than men, but also with a more sexist scope and utilization of language. The paper offers a suggestion to correct this problem.
From the Paper "Sexist portrayal of men's versus women's athletic events and sporting events has prevailed in the media for some time. Armstrong and Hallmark (1999) note that until very recently, women in profession NCAA Division I women's basketball teams, though popular, had received "virtually no television exposure" during key station segments; women also suffered unfavorable practice times and "hand me down uniforms" (p. 1). Perhaps no other area of media portrayal reveals as much gender inequality as the portrayal of women athletes. This is not because of a lack of interest in female sports necessarily. More and more women are participating in sports formerly considered male only."
Abstract In this article, the writer discusses women in sports. The writer looks at the importance of the body image and how one is viewed in society. The writer discusses the prevalence of eating disorders and the use of steroids. In this paper, the effects of media images on the behavior of athletes are also discussed. Further, the writer discusses the impact of stereotyped images of women in the media.
From the Paper "Body image, the way a person sees their body and feels about it is a concept developed over time and may change depending on a range of factors including media images, attitudes of friends and family and cultural traditions. Looking back over this century we can see how body image has changed from the well-rounded full figure to the slim and even ultra-slim ideal, portrayed today in fashions. We are constantly being bombarded with these images on the television, in the newspaper, in magazines, in fashion shows, in ... "
Abstract This paper explores how major league athletes enjoy a life filled with adoring fans, and also looks at the many benefits of being a celebrity figure. The writer of this paper discusses how from the 1960s to the present, the media has changed its style of reporting about athletes and celebrities. This paper also probes the term "bad press" and describes how the media deliberately sets out to disperse negative information about an athlete which can and has ruined careers.
From the Paper "This attitude has changed drastically over last two decades and now the media will run a news story of a sport's heroes evils with as much gusto as they run the good stories of the sport's heroes. Americans today are different in the way they view the once legendary heroes of sports. They are not held with as much awe as they once were by their fans, though the fans are enthusiastic about their teams. Sports in general has lost a lot of the magic it once had in the 60's and times before that, but this is a signs of changing times."
Abstract This is a persuasive paper that tackles the idea that sports has become simply a marketing agent and a business game rather than a sport that promotes competition, values and respect. The author argues that sport has recently been transformed to a commercial mechanism whereby the media promotes ideals of heroes and contribute to the ideals of falsity and corruption. Sports has become a commodity and a marketing tool and a money orientated idea. Includes an analysis of the statement by Tyler Cowen ?we run the danger that commercially successful heroes induce dangerous forms of mimesis and fail to help citizens coordinate around noble ideas.?
From the Paper "Thesis: The marketing of sports has become a business where players make more money marketing the products than playing the game. Sports heroes are then, no longer promoting the ideals of competition and values, rather through the commercialization of the team and player they are contributing falsity to a society already chaotic. "
Tags:sport, monet, comodity, conumer, marketing, business, hero, social
Abstract The paper scrutinizes how mass media affects the public perception of heroes and heroism. The paper first describes immense power of mass media through the example of the American television being regarded as a powerful force strengthening the presidential system. The paper argues that mass media enables public opinion to spread over wider geographic area. The paper demonstrates the popularity of sports heroes and explains the correlation the entertainment media has with fictional heroes in literature.
From the Paper "What is a hero? And what has one got to do with television? The answer to that question ? which is really the question of how the mass media influence popular perceptions of the heroic and the Hero ? is a complex one as are any significant questions that examine the relationship between mass media and the culture that produces, absorbs, reflects and reifies them."
Abstract This paper examines four essays on women in sports that focus on how social, economic, and political institutions often marginalize female athletes in U.S. society. It analyzes the historical view that women are inferior to men with regard to athletic prowess. It also includes discussions on political institutions including legislation, colleges and universities.
From the Paper "A history of sport and women in sport in the United States illustrates how various social economic and political institutions impact the individuals who participate in sport. Historically women have often been viewed ..."
Abstract This paper explains that, if people do not have exposure to a variety of individuals from different races and cultures on a daily or frequent basis, the media then becomes their primary source of stereotypes from which to form judgments of various ethnic groups. It points out that unfortunately, culture and class stereotypes are still prevalent in the media today, especially with regard to African-Americans. The author points out many specific examples in film, television shows and crime-related television news stories where Black Americans are being portrayed as violent, ignorant and racist more often than White Americans. The paper stresses that Americans will never learn to respect each other as long as one race is glorified at the expense of another race; therefore, all consumers, minority and "majority", should make an economic statement about better quality programming by applying pressure on sponsors.
From the Paper "The issue of the black coach goes far deeper than wins and losses on the football field. Owners have demonstrated all too often that the bottom line is not the number in the win column. Reasons provided for not hiring more black coaches range from not knowing the person, to not wanting a person of color in charge. Owners and general managers know who is in charge, and they demonstrate a belief that they can achieve their objectives with those who share a common ground. The bottom line is that it's inexcusable for a disproportionate representation of black coaches in both collegiate and professional sports, where there is such a high representation of participants."
Abstract The sociology of sport is a sub-division of sociology that studies sport as an aspect of cultural and social life. The paper shows that it may at first seem frivolous to study the sociology of sport, because sport in general may not be seen as a suitable topic for academia. However, it is argued that sport is an extremely important part of our cultural and social life, and that there are many good reasons for studying the sociology of sport.
Abstract This paper discusses sports in the 1960's. Citing the examples set by Presidents Kennedy, Nixon, and Eisenhower, the entire world of sports in America is examined, including the Olympics, the affect of racism, the major historical issues of the time and how they affected sports, the growth in popularity of professional sports, and the role of the television and radio.
Tags:SPORTS / POLITICAL ISSUES (INTERNATIONAL, OLYMPICS, DRUG TESTING), sports in 1960's
Abstract This paper deals with psychology in sports training. The author asserts that performance in sports is significantly influenced by a variety of psychological factors, such as poor associations with memories of failure or self-confidence. As a result, the paper explains, many sports trainers now employ a variety of psychological aspects of sports training, such as visualizations, relaxation techniques, motivational strategies, and substance abuse management. The paper discusses at length the idea of self-talk and visualization and how these techniques can help athletes achieve better results in their given sport.
From the Paper "Mental imagery has to be practiced by individuals in their own way and depends on individual preferences and the circumstances under which it is adopted. The imagery can be practiced either on or off the field. These can be for a short duration, or a long duration; while sitting up or lying down; in complete silence or with a background of music; and with the eyes closed or open. It is the choice of the individual. For games like tennis which go on for some time, this may be done by the player even while the game is on but the ball is not in play. The player can visualize where he or she wanted to hit the ball, or even practice it, without the ball. When a player is in a quiet room before an important game, he should engage himself or herself in an exercise of visualization for the game ahead. To be able to do this, the players should be relaxed and receptive as that will also help the images to penetrate deep inside their minds. It is important that visualization is repeated - about two or three times a week. (The Effects of Mental Imagery on Athletic Performance)"
