Abstract
The paper explores how savvy advertisers appeal to consumers to keep on buying fast food despite its well known health risks. The paper explains that most people do not notice that they are being aggressively marketed and this is because the advertising appeals to those cultural, social, emotional and psychological aspects of our personality that represent our dreams, hopes, desires and our need to feel successful and well fed.

Outline:
Introduction
Understanding the Advertising

From the Paper
"Everywhere we look, there is advertising, beckoning the public to a new or existing product with the "whatever" appeals to your senses approach. Advertising dollars are aimed at our well researched consumer senses and needs. Advertising campaigns defines how we see ourselves in society. There is, however, "truth" in advertising, because large amounts of money are spent advertisers to understand our spending habits, needs, and desires as consumers. As obesity spreads throughout first world countries, the question that has been asked time and again is whether or not fast food is creating obesity in the world? Except for third world countries where advertising dollars are not spent, obesity is an increasing problem, and one that has been identified as increasing with the increase around the world of fast food companies like McDonalds and Burger King (Toland Frith, Katherine, 1997, p. 38). In fact, some health officials contend that the world is experiencing an obesity crisis (Pool, Robert, 2001, p. 3)."

Tags:consumers, obesity, marketing

Abstract
This paper takes a look at the American icon, McDonald's, and describes the concept of McDonaldization, where people in a society take on the characteristics of a fast food restaurant. The author discusses this phenomenon and the four main components of this theory that values quantity more so than quality. The advertising techniques of McDonald's are criticized as well as the manner in which food is prepared in the fast-food chain.

From the Paper
" It is very rare for a company that begins something to still be on top almost sixty years later, but McDonald's is in a field all its own and has become somewhat of a pop culture icon. It is obvious that they advertise mainly to children because let's face it: children in America get what they want. The McDonalds Corporation tries to save face by stating their interest in going green as stated on their website which also states that they have a responsibility for environmental leadership and to use their power in an environmentally safe way. Even so it is disgusting how McDonalds markets to kids and has become such an obsession with the public eye that a lot of families would not survive without a Big Mac or Mc Nuggets every other day. Recently I read a blog about parenting being affected by fast food and many parents admitted to "treating" their children to a trip to McDonalds more than twice a week in order to avoid a temper tantrum."

Tags:fast-food industry, efficiency advertising

Abstract
This paper examines the best marketing strategy for a large company like McDonald's, as well as the weaknesses in trying to appeal to too many consumers at once. The success of McDonald's in relation to its franchise system is also discussed.

From the Paper
"Although of course we all know that there are places in the world that do not yet have a McDonald's franchise and people who have never tasted a BigMac, it remains true that the company is one of the most influential in the world. This is true for a number ..."

Tags:marketing, advertising, McDonald's, franchise

Abstract
This paper explores the different aspects of a legal case brought against McDonald's, dubbed the "McLibel" case, examines the "Super-Size-Me" issue made controversial by the movie entitled just that, "Super-Size-Me," and examines the issues that Australia is presently handling in the educational system in relation to the McDonald's Corporation. Finally, the paper compares and contrasts all of these cases and their various attributes.

From the Paper
"According to a report from ABC Newsnet Online, one-thirds of Australians are either overweight or obese. The plan for a ban on advertising of junk food during children television hours is expected from the Government as a strategic effort in reducing childhood obesity. According to the report at least one out of five people in Australia are overweight. Dr. David Kemp, Prime Minister of Education met with McDonald's Corporation concerning an issue of training at McDonald's as being integrated as school curriculum and points being given the students in this Mcplan of curricular oddity."

Tags:advertising, profiteering, australia, co-op, education, movie, morgan, spurlock, bans

Abstract
Fast food advertising has been allowed to profess anything, from the "healthy quality" of their food to the food company's contribution to homeless kids. While fast food giants are quick to take any of their detractors to court for any erroneous allegations made by members of the public, it doesn't stop these same companies from committing libel themselves through their promotions. However, most fast food companies steer clear of making outrageous claims such any health benefits, preferring to concentrate on marketing their service's convenience, economy and perceived lifestyle. This paper endeavors to highlight this discrepancy in the industry and showcases three fast food companies and their advertising efforts in that regard.

From the Paper
"Fast food outlets have become the messiah for the millions of people out there who don't have more than five minutes to spare in grabbing a bite to eat or for the millions of mothers desperate for one night of not cooking dinner for the family. There is certainly a lot to choose from. All one has to do is switch on the television, turn on the radio, go to the cinemas or even walk down the street. People from all walks of life are bombarded each and every day with jingles and gimmicks and catchcries, inviting the consumer to partake of their fried or greasy menu. Some appeal to the consumer's need for convenience, others appeal to the consumer's economic constraints, and others appeal to the consumer's perceived utopian lifestyle. Some even go so far as to appeal to the consumer's interest in healthy eating. But are these appeals from fast food conglomerates based on truth or are they just trying to beef up their profits duplicitously? This paper endeavors to explore some claims that fast food companies have made in the past through their advertising. Three fast food giants will also be held under the microscope and studied for any evidence of duplicity through their advertising."

Tags:fast, food, advertising, health, food, industry, brand, nutrition

Abstract
This paper hypothesizes that advertising and promotions cause Americans of all ages to make bad diet choices and eat too much fast food. This paper explains that some nutritionists believe that children might be more susceptible to advertising with their food choices than otherwise thought. Next, the author reviews several research studies that support this assumption and lawsuits from consumer advocacy organizations against cereal manufacturers; however, the author also relates the association between the dietary choices of parents and of their children. The paper concludes that there is no doubt that advertising, television and promotions greatly impact, mostly negatively, diet choices but children and adults should be taught self-control.

Table of Contents:
Thesis Statement
Discussion
Diets that Don't Work?
Conclusion

From the Paper
"This new process can manufacture food centrally and distribute them quickly at much lower costs to companies like Kellogg, Post, and General Mills. This automated speed of preparing and packaging reduces labor and the actual cost of preparation which implies increased consumption. And what kids see on TV today is available on your local grocery shelves much sooner than in the past so they can have it quicker.
"Since the RTE cereals are advertised ad nauseum on TV, especially during kids' programs, and can be purchased in the stores so quickly--even new products--cereal again becomes the point of the stick in causing health problems such as type-2 diabetes and heart problems, as a result of the obesity."

Tags:mcdonald's, cereal, companies, obesity, fad, diets, self-control

Abstract
This paper analyzes how environmental factors affect global and domestic marketing decisions at McDonald's. The paper describes different marketing strategies and decisions around the world and how local markets affect the decisions that McDonald's makes. It gives examples of some local marketing challenges and how McDonald's has had to adapt its products to meet the challenges.

From the Paper
"McDonald's is clearly pursuing the right strategy domestically, as the Justin Timberlake ad oversaw an "unbroken string of monthly sales increases" ("Online Extra: Marketing in the 'the Age of I'" 2004, BusinessWeek Online). These increases were also partly due to the McGriddle breakfast sandwiches and entree salads, playing upon American desire for novelty in the form of a breakfast sandwich that tastes like maple syrup and also a desire to adopt more healthy eating habits and still eat at McDonald's. The new dollar meal stresses value for American consumers, although its sandwiches are less of a bargain in other nations, based upon the base salary of consumers."

Tags:advertisements, supersize, Happy, Meal

Abstract
This paper presents a literature review about the theories of advertising especially food advertising as related to the McDonald integrated marketing campaign and about communication through new types of media including how McDonald's uses this new media technology. Next, the author explores the application of the integrated marking campaign (IMC) model into a marketing campaign, the changing marketing environment and how McDonald's IMC relates to its chosen target audience. The paper concludes with the author's reflection on the lessons learned from this type of group investigation. This paper contains figures, diagrams and tables.

Table of Content:
Abstract
Table of Content
Literature Review
Introduction
Advertising
Advertising Theories
Types of Advertising
Digital Advertising
Physical Advertising
Fast Food Advertising
Target Audience
Method of Advertising
Regulations and Criticisms Leveled against Fast Food Advertisements
Effects of Fast Foods Advertising on Eating Behavior
Changing Attitude of the Consumers
Good and Bad Elements of Fast Food Advertisement
New Media
Theoretical Background of new media
Interactivity and New Media
Segmentation Criteria in New Media
Linking New Media with Mcdonald's Marketing Campaign
How McDonald Will Implement Their Integrated Marketing Campaign
Apps
Podcast
Ambient Media
Co-Creation
Public Relation
Print Ads
Events
Banner
Response: Marketing Communication Model
Hierarchy of Effects Model
Integrated Marketing Campaign Model
The Marketing Environment
The Marketing Environment Changing
How McDonald Integrated Marketing Campaign Relates to the Target Audience
Individual Reflective Analysis
Introduction
Recollection of Experiences
Personal Feelings and Learning from the Experience
Group Dynamics and Learning from the Experience
Lessons for Future Projects
Conclusion

From the Paper
"It has been a common fact that the marketing environment is always on a transitional change and firms that fail to notice these changes usually end up with unsuccessful marketing campaign that only results to losses for the organization and subsequently poor financial performance. To avoid such a scenario firms are highly advised to frequently take note of changes that are taking place in their business environment, respond to these changes and also adapt to the changing marketing environment (Blanchard, 2008).
"Since McDonald Company is a large multi-national company with numerous branches in the United Kingdom it is imperative that it take keen notice of its marketing environment. This information will help it in analyzing the changes in the marketing environment and then implement strategic responses to these changes. Information about the presiding state of the market environment will help the company to plan for its future marketing strategy, based also on the assumption of how the environment is expected to change.
"The information that McDonald Company may obtain pertaining to its marketing environment will help it in monitoring the implementation of its marketing plans and also observe any cause of deviation in the overall plan. This therefore means that the information obtained with relation to the marketing environment is significant for the controlling and planning functions."

Tags:criticisms, means-end theory, ambient media, new media technology, team player

Abstract
This paper discusses advertising that targets children, particularly that which is harmful to them, such as fast food. It particularly discusses the advertising techniques of McDonald's. The paper asserts that government regulation is the best solution to protect children from advertisers because businesses have no incentive to do so and because parents are not in a position to control the problem.

Table of Contents:
Introduction
Advertising and Children
McDonald's Role in Advertising to Children
Social Implications
Economic Implications
Political Implications
Analysis and Conclusion

From the Paper
"Government regulation is the only option that will protect children from advertisers. The government already regulates the advertising of products such as cigarettes and alcohol that have proven to have negative health consequences. Because of the rise in obesity and diabetes, fast food should not be an exception. At a minimum, the government should place the same restrictions on fast food advertising as its does for alcohol and cigarette advertising. This may not be a panacea, but at least it would be a step in the right direction. As fast food businesses realize they are not immune to government regulation, they will be more likely to curb their unethical conduct to avoid even further restrictions."

Tags:obesity, campaign, regulations

Abstract
This paper explains that McDonald's needs to address its customer's desire for healthy and nutritious food alternatives and yet to retain its traditional menu items, which made McDonald's world famous. The author points out that the focus of McDonald's proposed PR campaign is on its external publics, such as the media and consumers especially children, and most important its internal public, its employees. The paper relates that, although current advertising standards may ensure that no advertiser abuses the child's imagination or manipulate community values, there is no regulatory mechanism in place that discourages heavy investment in branding or guarantees that there is a broad provision of lifestyle risk information to consumers.

Table of Contents
Introduction
Research
Action
Communication
Evaluation
Conclusion

From the Paper
"McDonald's will develop community programs throughout the country. These programs should include the participation of the employees of the restaurants in the area. Now, since most employees' are younger adults making lower wages, there needs to be an incentive plan in place to encourage participation. Including a bonus to those who participate and limiting participation to the best performing employees will do a lot for employee morale as well as increase productivity in the restaurants."

Tags:nutrition, children, employees, lifestyle, education