Abstract The thesis of this paper examines the present state of securities markets in Egypt in light of the country's needs for economic growth and analyzes their problems with the institutional measures currently existing. Following an introductory chapter on the importance of capital markets development for Egypt, especially with regard to the privatization policy currently adopted by the government, the thesis addresses the capital markets in Egypt under several points. It emphasizes the existing securities market and the securities stock exchange, with the available operations of the stock exchanges and the supply and demand of securities and the institutional investor interest in securities; determines the role of existing financial (non-banking) intermediaries as a source of capita for both the private and public sector that can be used to activate the capital market; discusses the role of the National Investment Bank (NIB) with its role as an intermediate chain between the various saving sources and the government commands, in addition to the rest of its roles; and analyzes the crucial role of the Capital Market Authority as the key organization and influence for capital markets development in Egypt. The paper also deals with the legal and tax framework, which serves as the background in which the capital market operates. Under this section, a study of the general laws that facilitate formations, operations, and issuance of securities by corporations is presented, as well as a study of the tax incentives and the financial accounting and auditing standards. In addition. the paper discusses the new capital market law.
From the Paper "In studying the failure of the Egyptian Stock Market to live up to expectations or, at the minimum, stabilize and expand to emerge as a coherent and viable economic entity, one can identify a number of causal factors, ranging from a general lack of awareness of the potentials of the stock market as an investment arena, to government interferences. While each of the many causal factors plays a significant role in explaining the stated failure, all pale in comparison to the politico-legal factors underlying that failure. Briefly and simply stated, the Egyptian stock market is subject to seemingly arbitrary investment laws which encourage neither stabilization nor investments. Over and above, the laws are constantly changed, or undergoing endless reform processes which communicate to potential investors that the market has yet to develop a tight and stable framework as would motivate investment."
Abstract This paper provides an investigation into Nestle's marketing activities, examining its marketing techniques in terms of product, promotion, pricing and distribution. The paper looks at how Nestle has progressed to its present status in the food industry. It provides an analysis of Nestle's global marketing strategy and a study of the macro and micro environmental factors that affect the marketing strategies adopted by Nestle. The paper also looks at the Nestle website and shows how it can be used as a marketing tool.
Outline
Background and Significance Discussion
Implications and Recommendations
Macro and micro environmental factors and global marketing The External Macro Environmental
Demographics
Technology
Economic Conditions
Business Cycle
Inflation
Interest Rates
Competition
Social And Cultural Forces
Gender Shift
Time Fitness
Political And Legal Forces
External Micro Environmental Factors
Market Suppliers
Marketing Intermediaries
An Organization's Internal Environment Factors
Market Segmentation
Marketing Segmentation Strategy of Nestle
Marketing Research Product, Packaging And Branding Strategy Of Nestle Nestle Product Positioning
Nestle Products Packaging And Labeling
Branding
Brand Equity
Pricing Strategy Of Nestle
Promotion of Nestle
Advertising
Sales promotion
Public Relations
The Role of Nestle's Website in Promotion
Distribution of Nestle's Products
Distribution System
Franchising Nestle's Organization Structure
Region Structure
Business Unit Structure
Nestle Foods And Beverages
Other Operations
Conclusion
References
From the Paper "Nestle is a large company and its main aims are to maintain or increase its market share and sales volume in order to have stability in the market. Nestle adopts a sales oriented pricing scheme. Increase in sales volume would be advantageous to a company like Nestle because it allows for rapid growth and intimidates other companies which would like to enter the same market. Increasing or maintaining market share ensures that Nestle's products are the most widely used by consumers, giving Nestle market confidence in its products. This in turn could increase share prices and the stock because Nestle is regarded to be in a relatively stable position compared to other companies in the same market."
Abstract This paper defines market segmentation and compares and contrasts how market segmentation is used in both direct and conventional marketing. It looks at market segmentation as an integral part of marketing\ and the importance of demographics in marketing a product.
From the Paper " Market segmentation is an integral part of marketing and nearly all marketers engage in segmentation even though they may not be aware they are doing so. Market segmentation makes its ..."
Tags:marketing, market segmentation, market segmenting, direct marketing, conventional marketing
Abstract This study provides an up-to-date assessment of Las Cruces, New Mexico. The paper discusses how city leaders can better market the resources they have available to the rest of the country and the world, to promote travel and tourism in the city and region. The paper provides a marketing analysis, together with a discussion of general trends that may affect the city in the future. Finally, the paper proposes an evaluation method for the initiative, followed by recommendations for city leaders in Las Cruces and other similarly situated municipalities.
Outline:
Key Marketing Decision Areas for Las Cruces
Products and Services
Promotion
Price
Distribution
Revised Arrival Forecasts
Lodging
Food and Beverage
Analysis of the Current Competitive Environment
Identification and Validity of Key Market Segments and Target Market Groups
Viability of the Proposed Marketing Objectives
Detailed Analysis of the Marketing Mix Strategy
Evaluation of the Systems of Control and Monitoring Used in Measuring the Success of the Plan
Recommendations
Relevant PEST Factors
New Market Segments and Target Markets' New Objectives
Revised Marketing Mix and Monitoring Processes
From the Paper "Today, Las Cruces, New Mexico is a vibrant community that has been voted America's best place to retire. The city has been fortunate enough to have withstood the downturn in travel and tourism that wracked the industry following the terrorist attacks of September 11, 2001, and has emerged as a growing city that has much to offer its current and potential citizens. It has not always been this way, though. Old accounts tell how a Spanish military party was ambushed by Apaches at the spot where Las Cruces stands today; 14 Spanish soldiers were killed, and their bodies were buried where they fell, marked by crude wooden crosses, thus the name Las Cruces (Spanish: "The Crosses") (Las Cruces, 2004). According to the Las Cruces, New Mexico Convention & Visitors Bureau 2003-4 Marketing Plan, the mission of the Las Cruces Convention & Visitors Bureau (CVB) is to: attract meetings, leisure and business travelers to Las Cruces in the most economic and efficient manner possible in order to stimulate the local economy."
Abstract The paper defines "marketing" and states that successful marketing execution depends on focusing and initiating a process that will achieve a goal. The paper emphasizes that the goals of an organization must be set in the form of a vision and mission statement and that marketing principles develop from these statements. This paper then proceeds to discuss the definition of the vision and mission statements, analyze the market plan, the diversity of the 5Ps (product, people, place, price, and promotion), and the application of the 5Ps in relation to Genesys Regional Hospital's marketing plan.
The paper discusses marketing and states that marketing execution depends on the focus and initiation process that achieves its goal. The paper discusses how marketing principles develop from an organization's mission and vision statements.
Outline:
Introduction
Marketing Principles
Marketing Plan
Conclusion
From the Paper "The vision statement of an organization presents inspiring words developed by select leaders conveying the direction of the company. This statement defines the purpose through organizational values and employees expected behavior. These inspirational words are designed to enhance employees to attain a zenith in service and found a magnetic public trust. The vision statement manifests the positive reasons employees should work with the organization. "A vision statement for a new or small firm spells out goals at a high level and should coincide with the founder's goals for the business" (Ebben, 2005, p. 2). Within a healthcare establishment, the direction of the organization is to deliver high-quality health care service to each of the requesting recipients. Core ideology and envisioned future are components of a vision statement."
Tags:marketing, mission, statement, strategy, business
Abstract This paper is a presentation of a marketing plan for a mass-market product. The authors segmented the market into a primary market, Group X that is environmental friendly, and a secondary market, Group Y that loves the outdoors but is more down scale. The paper continues to describe how they would sell successfully the grill and discusses why each action is taken.
Table of Contents
Market Segmentation
Target Market Positioning
Competition
Product
Price
Place (Distribution)
Promotions
Environmental Forces in Marketing
From the Paper "The Char-Broil LP Gas Patio Caddie will be positioned through advertisements and commercials. This caddie will be positioned in be two different circumstances. The photos in these advertisements will be taken in parks or out in the open. They will feature couples that are enjoying themselves cooking with this small, portable grill. The idea will be to convey a feeling of happiness because this couple has the opportunity to use a grill instead of having to start a fire and cook off the ground. The other advertisements will show families with a small backyard that are trying to fit everything they want into that backyard and then have a grill that fits in tight places that would otherwise be unused."
Abstract This paper examines how e-marketing has become an essential part of the marketing strategies for corporations around the globe and how organizations must find innovative ways to market their products through the technologies of the 21st century. It discusses the integration of e-marketing strategies into the overall marketing plan of Dresser-Rand which sells parts and energy solutions for the compressor industry. It focuses on understanding e-marketing and looks at how segmentation and positioning strategies will affect the marketing and media mix.
Outline
Introduction
Dresser-Rand
Understanding E-Marketing Segmentation and Positioning Strategies
Affect of Segmentation and Positioning Strategies on the Marketing and Media Mix
Conclusion
From the Paper "Segmentation and Positioning can prove to be beneficial to the marketing and media mix for Dresser-Rand. The segmentation and positioning strategies of the company will still allow them to use the traditional forms of marketing and media promotions. However these strategies and the nature of the Internet in general may create shorter product life cycles. According to Frost and Strauss (2000) product life cycles occur because of the increased level of global competition that now exists because of the Internet. Product life cycles are also decreased because of the current pace in the development of various technological advancements. "
Abstract This paper examines Countrywide's present use of relationship marketing in the form of excellent customer service. It also explores how Countrywide needs to continue development of relationship marketing in order to remain competitive in an ever-changing market. The paper looks at the division of Loan Administration Servicing, the arm of the company that handles customer service and, more specifically, the Department of Communications Compliance. The paper explores many facets of how Countrywide delivers relationship marketing not only through its services, but also in its policies, procedures and actions. These items are what make service possible. The paper examines the organization's attention to its current relationship marketing strategy. In doing this, it looks at marketplace and strategy, marketing approach, customer relationship management, and customer care programs. Throughout the paper, strategy is discussed as it pertains to the marketing of loan servicing. By analyzing the mirror images of Countrywide's influence, one can see the importance of relationship marketing to the process. Countrywide's credo has always been to not only think outside the box to fix problems, but to also continue re-thinking them. The paper also offers recommendations as to how Countrywide can continue to improve relationship marketing as part of its strategy to reach the consumer.
From the Paper "Still this emergence should not undermine the strengths that traditional methods bring to the audience. As these methods such as film, radio, print and word of mouth move to the central location of the Internet, e-marketing will be a mainstream concept every company will embrace as part of IMC. It is use of these methods, that allow the company to connect with the customer emotionally, allowing for an intimate connection. In this respect, Countrywide has benefited from its use of IMC because it has allowed the company to grow its customer base and that equals profit. This in turn has continued Countrywide's tremendous growth within the marketplace and encouraged economic development especially for its California headquarters."
Abstract This paper expounds upon the basic concepts, principles and practices of marketing and systematically outlines how to conduct marketing research. It points out that marketing research, as distinct from mere data and information, is, in addition, the systematic collection and analysis-based interpretation of all data focused on a specific marketing issue. The paper defines marketing research as the systematic, objective, and unbiased collection, analysis and interpretation of recorded data obtained from a large sample in order to provide support to decisions on a specific marketing issue. It discusses important related issues such as the analysis of customer behavior and culture. The paper concludes that the marketing strategies implemented by the marketing staff are constrained by the company's corporate strategies and are also strongly influenced by the market opportunities the company has selected to pursue.
Table of Contents:
Executive Summary
Introduction
Research Process
Report
Summary
From the Paper "Marketing decisions are usually time-bound and if research has to play a role in influencing these decisions, the results must be available in time for decisions to be based on Research. The financial cost of research is linked to the time available for research. Delayed research often results in opportunity loss because of delayed decision-making or through wrong decisions. Another factor that normally affects the decision about the scope and especially the nature of research is the availability of monetary and human resources. An important issue is the availability of analysts with adequate knowledge of suitable research techniques. Sophisticated research methodologies also require a higher degree of expertise on the part of the researcher. Understanding and interpreting qualitative research data can only be done well by a trained researcher, preferably with a background in sociology and psychology. For example, the science of semiotics can contribute a great deal to a sophisticated understanding of how consumers interpret and relate to colors, symbols, etc and relate to brand."
This paper looks that the Efficient Market Hypothesis, Stock market and investment procedures and how investors should act within the market, also answering key questions such as the definition and explanation of the concept of an Efficient Stock Market.
2,150 words (approx. 8.6 pages), 15 sources, 2002, $ 80.95
Abstract This paper looks that the Efficient Market Hypothesis, Stock market and investment procedures and how investors should act within the market, also answering key questions such as the definition and explanation of the concept of an Efficient Stock Market. Also addresses the approach (active or passive) that equity fund managers operating in advanced capitalist countries should adopt.
Tags: BUSINESS / MARKETING AND ADVERTISING, efficient market hypothesis
This paper focuses on how foreign marketers should learn to appreciate the intricacies of different cultures in order to be successful in foreign markets.
Abstract This paper focuses on how foreign marketers should learn to appreciate the intricacies of cultures different from their own. The writer explains how this is important so that the marketers may be effective in foreign markets. This article discusses the nature of the cultural environment of international marketing. This paper examines the implications for international marketing activities.
From the Paper "The marketing function will face a number of new and dynamic challenges. One of the defining qualities of a marketer is that he or she must be sensitive to cultural differences in new markets, in order to be successful. A marketing manager must be able to understand both consumer preferences and also to understand how to develop the appropriate tools and techniques to successfully promote their company's products and services to customers in different countries or representing different cultures. Marketers will need to develop better ..."
Tags: international marketing, marketing, target markets, promotion, cultural environment
Abstract The paper examines the strengths and weaknesses of both the consumer and commercial market in terms of HydroCan's market entry for its StaGreen technology. The paper provides a SWOT analysis and discusses the marketing strategies of pricing, promotion, place and product. The paper concludes with a recommended implementation plan to start recruiting sales representatives to promote the product to the relevant course owners in the commercial market. Appendices of figures and tables are included.
Outline:
Introduction: Statement of Problem
Market Audit
SWOT Analysis
Market Strategies - Consumer/Commercial Market Implementation Plan
From the Paper "StaGreen is a chemical fertilizer with the added advantage of being able to retain moisture longer on the roots of the common types of grass used for lawns, which lowers the need for manual watering up to forty percent (40%). HydroCan is in the process of obtaining the patent for this technology and as such can use this advantage when analyzing the market. The market does not have a product like StaGreen; however there are close substitutes in the form of fertilizers in both markets. For the consumer market current prices are based on relative market share and strength, with market leaders having higher prices. The commercial market features each competitor having and maintaining their respective market share within their respective price ranges."
Abstract An analysis and marketing recommendations on Gatorade's Strategy for International Markets. The analysis and recommendations have been developed based on recent market trends. The writer explains that given Gatorade's undisputed success in the U.S. sports drink market; there is a strong case to invest in expanding its consumer franchise in international markets. The papers shows that such expansion will allow Gatorade to build on its already existing status as the world leader in sports drink, reduce dependence on the U.S. market and lead to strong revenue and profitability increases.
From the Paper "Gatorade's sales, which was acquired by Quaker Oats in 1983, has grown from $100 million in 1984 to over $2 billion worldwide in 2001. The brand commands 85% share of the sports drink category in the U.S.,1 contributing 33% of total sales and growing at an annual double-digit rate, outpacing the ambling general foods industry. Realizing that 80% of its customers were in the U.S. and Canada, Gatorade turned its attention to potentially large and important global markets such as Latin America, Europe and China. 2 Gatorade was launched in Australia, Brazil, Singapore and Mexico in 1994; China, Indonesia, Columbia and the Philippines in 1995; and the Middle East and South Africa in 1996.3 However, given Quaker's relative lack of global resources, Gatorade faces many challenges in international markets.
Objective: The objective of this paper is to evaluate the opportunities and challenges for Gatorade in key international markets and to recommend marketing solutions."
Abstract Singapore Airlines plans to start up a new business venture, a2, in the Australian domestic aviation market. a2 will introduce Sydney-Melbourne flights in the coming year and link up all major Australian cities by 2006. This paper discusses that the overall marketing goal for a2 is to position itself as the preferred corporate travel airline. The writer provides a thorough marketing plan for the new company including future projections, budgets, costs, competition market and expected profits.
Executive Summary
1 Introduction
2 Goal Setting
3 Situation Analysis
3.1 Market overview
3.2 Opportunities and threats
3.3 Strengths and weaknesses
3.4 Issues
4 Strategy Formulation
4.1 Marketing objectives
4.2 Marketing strategies
5 Action Plan
6 Financial Projections
6.1 Assumptions for the first year
6.2 Three-year projections
7 Resource Allocation and Monitoring
7.1 Budget
7.2 Measurement and review
8 References
From the Paper "a2's mission is to benefit Australian consumers and businesses by creating a more competitive environment in the current domestic duopoly aviation market. It aims to succeed by making the best out of its competitive advantages through
? strong financial backing from the parent company;
? highly qualified staff; and
? a continuing commitment in research and development.
a2's objective lies in the "product development" quadrant of Ansoff's matrix (Kotler, 2002). That is, it is offering new flight services to existing markets, as charted below."
Abstract This paper investigates strategies that can be used by online retailing stores to encourage and increase online consumer purchasing behavior. The paper focuses on the Taiwanese market and considers relevant factors, such as trends, behavior patterns of customers, purchasing habits, product lines, and ideas that work in Western markets that are applicable to Taiwanese markets.
Strategy and Planning for Online Stores
Measuring Effectiveness of Websites of Online Stores
SWOT Analysis of Operating an Online Retail Store
Strengths of Online Retailing in Taiwan
Weaknesses of Online Retailing in Taiwan
Opportunity for Online Retailing in Taiwan
Threats Faced by Online Retailing in Taiwan
The Taiwanese Market and the Market's Readiness for Online Retailing
P.E.S.T. Analysis of Taiwan
Porter's Market Analysis of the Online Retail Market
From the Paper "There is no doubt that the environment within which the organization operates has a great influence on the market share of the product lines of the company. Similarly, there is no doubt that the environment within which the organization operates has a great influence on the sales that the company can hope to make using online retail concepts. For example, a market that has a large number of Internet users will have larger volume of online purchasers. At the same time however, the Internet can also offer individuals located at destinations that are very geographically apart an option to purchase products that might have otherwise not been available to them. Therefore, a customer in Taiwan could purchase a product from a store based in the U.S., U.K. or Australia without ever having to leave their homes."
