Abstract
According to Blij, maps are the language of geography (23). This is because maps are the most effective and direct manner of conveying complex theories and/or major ideas (Blij 23). The scale of a map is important for location representation, hence a map of the world on a flat piece of paper requires manipulation to avoid major distortion (Blij 25).

From the Paper
Student's Name Name of Instructor Course Name March 27, 2008 Maps: Key Concepts, Important Factors, and Surprising Concepts Part One: Key Concepts the Author is trying to Communicate According to Blij, maps are the language of geography (23). This is because maps are the most effective and direct manner of conveying complex theories and/or major ideas (Blij 23).

Tags:maps, geography, scale

Abstract
The paper looks at Alice Major's "Maps" and how this brief poem captures some fascinating items about Canada and about Canadian society as it presently stands. Specifically, the poem's focus upon the evolution of cartography in this country over time and its use of vivid imagery focusing upon the evolution of an embryonic child touches upon two things: the controversial phenomenon of Canada being "discovered" by Caucasian usurpers arriving from abroad, and the fact that Canada is a nation wherein the social compass has shifted dramatically in recent decades, with the contemporary Canadian public - now more so than ever before - changing its stance relative to previous generations vis-a-vis provocative (if not seismic) social issues such as abortion. Finally, the paper discusses how the image of a child is meaningful because Canada is still, in too many ways, a child on the world stage - and still acutely vulnerable to the caprices of others. The paper shows how the afore-cited poem is replete with social commentary that percolates just beneath the surface.

From the Paper
"The following paper will look at Alice Major's "Maps" and at how this brief poem captures some fascinating items about Canada and about Canadian society as it presently stands. Specifically, the poem's focus upon the evolution of cartography in this country over time and its use of vivid imagery focusing upon the evolution of an embryonic child touches upon two things: the controversial phenomenon of Canada being "discovered" by Caucasian usurpers arriving from abroad, and the fact that Canada is a nation wherein the social compass has shifted dramatically in recent decades, with the contemporary Canadian public - now more so than ever..."

Tags:analysis, maps, poem

Abstract
This paper outlines and explains the use of perceptual maps in marketing motorcycles, with a focus on the Thorr Company's main product - the Cruiser Thorr. The paper clarifies that the perceptual map presented within the simulation is a visual representation of a customer base's potential opinion of this brand. The paper also explores recommended solutions and various marketing components. The paper concludes that the overall image or differentiation of a product is highly responsible for its success as well as the success of the brand.

Outline:
Using Perceptual Maps in Marketing
Recommended Solutions or Remedies
Marketing Components

From the Paper
"The most logical solution or remedy for this situation is reformulating or revamping the areas of price control, product service, and design and engineering concepts. Since this product is a Cruiser style bike design and engineering are important to the overall image as well as the performance of the product itself. Since the listed nature of this products appeal is style it is important that this fact is emphasized during the entire process of redevelopment. Other important details that control the perceptions of the product are the capacity and design and size of the engine, and any other unique qualities and elements of the manufacturing process that make this product stand out from those developed by its competition. Since the motorcycles are high end products emphasizing the quality would be a firm sales point and appeal to those looking for something different in this flooded market. Producing these types of quality products will help to improve the image of Thorr motorcycles and increase customer loyalty."

Tags:thorr cruisers, sport bikes, touring dirt bikes

Abstract
This paper provides a summary of a simulation for using perceptual maps in marketing. For each major phase of the simulation, the paper details the situation and recommends a solution. It also provides justification for the recommendation and its results. The paper presents the relationship between differentiation and positioning of products and service in relation to the expected results. It discusses the impact of the life cycle of the product on marketing initiatives along with what impact the product life cycle had on the product in the simulation.

Table of Contents:
Abstract
Using Perceptual Maps in Marketing
Phase One
Phase Two
Phase Three
Differentiation and Positioning
Product Life Cycle
Conclusion

From the Paper
"A consumer's perception to a product, service or company is detrimental to the success of an organization. Because of this, organizations use perceptual maps to gauge consumer perception and develop strategic marketing initiatives. "Perceptual maps are visual representations of what the customer thinks of the brand, service or product" (UOP, 2006 1). This paper provides a summary of simulation for using perceptual maps in marketing. For each major phase of the simulation, the situation is detailed along with the recommended solution, justification for the recommendation and the results for the recommendation. Presented is the relationship between differentiation and positioning of products and service in relation to the expected results. The impact of the life cycle of the product on marketing initiatives along with what impact the product life cycle had on the product in the simulation is also detailed."

Tags:simulation, differentiation, positioning

Abstract
This seven-page undergraduate research paper examines the novel Maps by Somali author Nuruddin Farah. The focus of the argument in Maps is on the symbolism Farah uses to explain Somalia and the Ogaden through the attitudes, beliefs, and actions of his fictional characters.

Abstract
This paper looks at Alice Major's "Maps" and at how this brief poem captures some fascinating items about Canada and about Canadian society as it presently stands. It examines the poem's focus upon the evolution of cartography within the country over time and its use of vivid imagery. It also looks at how the poem focuses upon the evolution of an embryonic child which touches upon two things: the controversial phenomenon of Canada being "discovered" by Caucasian usurpers arriving from abroad, and the fact that Canada is a nation wherein the social compass has shifted dramatically in recent decades.

From the Paper
"Alice Major's poem, "Maps," is really a commentary on Canada and on what Canada has evolved into. For instance, passages like, "What was peninsula on ancient charts/becomes island. Small continents swell/large extrusions dwindle. Until it emerges - the familiar shape of a world" (Major, lines 10-14). In a very real sense, the history of Canada is the history of a land creating its own "map" out of the rough-hewn terrain that, really, belonged to someone else (Miquelon, 2004). In that sense, what the maps of this country have always presented is the evolving vision of a land as that land presents itself to "white" settlers who are merely among the latest guests in a land that is not (was not) their land. Thus, Major's poem, "Maps," is also a poem about epistemology and about the manner in which the things we learn are given to us through lens crafted by someone else. "

Tags:cartography, canada

Abstract
In this article, the writer notes that in today's competitive markets, companies struggle to maintain their products' brand, pricing, image, quality and demand. The writer points out that a product's life cycle either may end quickly or be maintained successfully through consistent innovative marketing plans. The paper then presents a simulation, in which the writer was chosen as the new marketing manager and challenged to assess the position of Thorr Motorcycle's existing product, Cruiser Thorr, in the market and reverse the downward trend. The assessment focuses on three main objectives. The first objective is to choose the proper parameters and construct a perceptual map. The second objective iss to create a marketing plan with a budget of $13 million determining whether to reposition the company or to launch a new product. The last objective is to determine the parameter values for the future of the company. The writer concludes that although the company is currently facing a difficult challenge with the decreasing demand for its Cruiser Thorr motorcycle, this assessment and proposed marketing plan will assure the company a successful new beginning for its prized product.

From the Paper
"So price will remain the same, but there will be more promotions added. Some of the added promotions include free test rides, increased giveaways, and better insurance and protection plans. Distribution was increased by choosing to have the motorcycles available at dealers, exclusive showrooms, and for purchase on the internet, with options for upgrades. The new service additions are training to dealers, club memberships, customization options, financial services, and services to owner groups. The marketing plan that was put in place was determined by the competitor product comparison and market research ratings. In determining the proper choice for the company, a thorough SWOTT analysis was conducted.
"The final objective in the simulation was to assess whether or not this author's marketing plan was successful after having been implemented and running for a year by interpreting data from customer surveys and plotting the data on a perceptual map."

Tags:brand, image, quality, customer

Abstract
This paper covers the first medical maps made and includes copies of each map described. The paper describes the disease of malaria and how modern medical mapping is applied to the study of malaria.

Introduction
Medical Maps
Diseases around the World Being Mapped
Conclusion

From the Paper
"Malaria kills a child every 30 seconds in developing nations. Despite numerous attempts to exterminate it, malaria is one of the few diseases that have been able to continue to spread. During the 1950's, the world health organization stated that Malaria would be eradicated by the use of DDT by the end of the decade. DDT, a miracle insecticide was found in the 1960's to continually decrease in effectiveness. DDT was able to stop large populations of mosquitoes from developing to adulthood. The extermination of mosquitoes, in theory, would destroy the carrier of Malaria, and the disease would die out. DDT was found to have adverse effects in the several environmental areas. The insecticide is soluble in fat. If fish take in the insecticide by consumption of food in an area that has been applied with DDT, then the DDT is concentrated in the fatty tissues of the fish. The fish then can be consumed by a bird, but the bird will most likely consume many fish in one day. This growth in concentration of DDT creates abnormal effects in animals that are high on the food chain. DDT was found to cause the calcium in bird eggs to leech out, making the egg walls very thin, and easily cracked. The cracking of eggs caused the decrease of many bird populations. The Environmental Protection Agency (EPA) banned its use n December of 1972 because of the adverse effects the DDT caused. The banning of the DDT chemical for broad use in many highly developed countries spurred the development of other ways to stop the spread of malaria. The extermination of mosquitoes became an unviable avenue. After the banning of DDT in the United State, the focus became clear that Malaria must be contained by the use of drugs that would be distributed to people."

Tags:drug, manufacturers, infections, evolving, resistant, doctors, geographers, world

Abstract
The paper summarizes the retrospective cohort study performed on 12,678 patients from 14 Northeastern Veterans Health Administration (VHA) hospitals. The paper discusses the data collection method and variables utilized and reviews the data to identify grouping and clusters. The paper then produces a conceptual map that will assist in the application of research data to the patient care environment.

Outline:
Research Study
Results
Conclusion

From the Paper
"The study utilized for this paper was a retrospective cohort research study published in Journal of Medical Care. The purpose of this study was to evaluate the link between guideline-based depression process measures and subsequent hospitalization (Charbonneau, 2004). This study examined 12,678 participants within 14 VHA medical facilities who have been diagnosed with depression (Charbonneau, 2004). This study evaluated data to locate variations in correlations based on participant's sex, race, age, socio-economic status, co-morbidities and hospitalization history on subsequent hospitalization (Charbonneau, 2004)."

Tags:process, outcomes, data, links

Abstract
The paper summarizes new visual maps vis-a-vis the unknown city -maps that can serve as information tools and as examples of aesthetically-pleasing art. The paper relates that today, architects and urban designers are more receptive than ever before to using alternative modes of representation to unravel the urban cityscape's deeper issues.

From the Paper
"The quest to create new visual maps vis-a-vis the unknown city -maps that can serve as information tools and as examples of aesthetically-pleasing art - will now be summarized as time allows. Today, thanks to the efforts of some courageous and forward-thinking individuals, architects and urban designers are more receptive than ever before to using alternative modes of representation to unravel the urban cityscape's deeper issues. As time permits, this chapter will highlight visual representations I have created to explain urban information in an understandable and artistic manner; in the interests of clarity, I will..."

Tags:mapping, modes, form