Abstract
This paper takes a look at the Maidenform Company, a company offering a functional yet attractive line of lingerie to female consumers. The paper provides a brief overview of the company's history and discusses the company's position today. The paper then focuses primarily on how the Maidenform Company is known for its cutting edge advertising, and its marketing strategies and techniques.

From the Paper
"Today, Maidenform has a more classic and female-focused strategy, rather than the edgy and feminist image of its past. On the "Investor Relations" section of its website: "Our company, Maidenform Brands, Inc., is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage.... We sell our products through multiple distribution channels." ("Investor Relations," 2006, Maidenform Official Website) Unlike Victoria's Secret bras, one can buy Maidenform bras at discount stores as well as at specialized retailers. It is the bra of every woman--or every matron, perhaps."

Tags:Integrated, Market, Communications, bra, victoria's, secret, functional, practical

Abstract
Where advertising is considered, the roles that men and women play in it, and how they feel about the ways they are portrayed in it, have changed over time. The paper discusses Carol Moog's article "Media Mirrors" in which the main focus of advertising centers around the Maidenform bra company. Maidenform has been around for a long time, and consequently has had to change its advertising strategy several times to keep up with changes in women's opinions and beliefs. From the point of view of Moog, women went from seeing Maidenform commercials as being interesting and empowering to see them as embarrassing. The paper also gives its authors personal opinion on Moog's article and shows that she disagrees with much that has been written.

From the Paper
"The problem with the men in the Maidenform commercials of later years is that they completely ignore the woman in the advertisement. Not only are they not interested in her physical attributes, but they do not appear interested in what she has to do or say either. This did not appeal to many women, because they felt that men were ignoring them despite the fact that they were flaunting themselves. Exposing oneself, whether physically or emotionally, is usually a difficult and stressful time. There are people in this world that enjoy it, but they are not the majority."

Tags:commercial, underwear, Omar, Sharif, Corbin, Bernsen

Abstract
Carol Moog's article, "Media Mirrors" deals with the changing advertisements of Maidenfrom lingerie. The paper discusses Moog's point that women went from seeing Maidenform commercials as being interesting and empowering to seeing them as embarrassing. The author of the paper argues against Moog's opinion and challenges the idea that the type of underwear one wears determines whether one believes in oneself or not. The paper also examines the role of men in the advertisements.

From the Paper
"From personal experience and observation, I don't agree with the author of the article. I think that Moog portrays women as not really knowing what they want, and as the kind of people who are extensively swayed by advertising campaigns. Granted, it is the goal of advertisers to sway people to buy their product. However, Moog's article almost sounds as though she does not feel that most women are intelligent enough to make choices in their life based on things that are more important than what type of bra they are wearing. Since the article is written by a woman, it surprises me that the article would give off this kind of impression. However, that is the very definite feeling that I received from it."

Tags:campaign, Omar, Sharif, Corbin, Bernsen

Abstract
This paper examines the recent successes and failures of Ford Motor Company in light of their approach to management accounting. First, the paper gives an overall description of the company, focusing on its more recent fiscal years and describing its place in the US market. Additionally, the paper considers Ford's performance in light of the recent economic crisis. It also discusses Ford's four pillar strategy for dealing with this challenge. Then the paper explores how financial accounting impacts a company, and how it is applied at Ford. The paper suggests that to further understand management accounting at Ford, one must look at the company's public documents, which would shed some light into the function of accounting management. The paper concludes by explaining how the information generated by the financial accounting department at a company like Ford is used by managers.

Outline:

Ford Motors Company
Management Accounting Function

From the Paper
"Ford Europe is headquartered in Spain and the manager of this entity has released some information vital to the current endeavor. Through extrapolation, it can be believed that the accounting function at the Spanish headquarters is very much similar to the accounting function in all Ford facilities. In this order of ideas, the Ford headquarters centralize cost information from numerous plants, meaning then that the accounting system is very comprehensive and complex - Ford Spain for instance centralizes cost information from 28 European plants. The information collected is structured into six systems, which are in fact the pillar elements in the accounting process. These systems are the materials information system, the finished products information system, the standard costs and deviation information system, the non-productive materials ..."

Tags:Ford Motor Company, Toyota, audit, SMART goals, Troubled Asset Release Program

Abstract
This paper focuses on the great packaging company called 'Sonoco'. It is a well-known company, which is listed on the NYSE as SON. This company is been around for 130 years and it is one of the world's largest makers of industrial and consumer packaging products including flexible packaging, composite cans, tubes, cores, cones, and wire and cable reels. 9 pgs. Bibliography lists 3 sources.

Tags:BOOK REPORTS - BOOK REVIEWS, sonoco company profile

Abstract
This essay explores the sale of the Hudson's Bay Company to US interests. The paper discusses how the sale of the Hudson's Bay Company, a Canadian institution older than the country itself, is bound to have profound implications on the marketplace, the acceleration of Canadian entities being sold off to foreign interests, as well as the company itself and its employees.

Tags:hudson, bay, company

Abstract
This paper answers two questions relating to a fictitious company - Sorenson research Company. It is a company that manufacturers an ships medical supplies that are specialized within the industry. The paper discusses the problems that Sorenson has with his business, and offers two solutions in resolving these issues. The solutions entail closing warehouses, changing shipping methods, and increasing profits.

From the Paper
"James Sorenson had a successful company in December 1976. His products, REGUFLO and TRUSET were becoming popular in the market. Furthermore, his sales were 50% higher than the previous year, and his income was growing. However, his inventory was quite large, and its existence was depleting funds. With lower funds available he was not able to continue to compete in his industry. Therefore, it was Sorenson's desire to lower his inventory, and maintain customer satisfaction. As Sorenson developed his company he began to specialize in specific products. By doing so, Sorenson was missing the opportunity to obtain consistent flows of income for everyday items. The sales staff ultimately sold these products directly to doctors and health care professionals, obtaining a 20% commission on all direct market sales."

Tags:research, company, business

Abstract
Organizational change is examined at The Boston Beer Company where transformational leadership is used as opposed to traditional leadership. The paper examines the communication between leaders of the company and team members as well as the company stakeholders. Finally, the paper examines the importance of teamwork in the transformational organization.

From the Paper
"The Boston Beer Company "known for the quality of our beers, and for our creativity and innovation in developing, brewing, and selling these beers" (Samuel Adams, n.d., para 1) are the makers of Samuel Adams and Samuel Adams Light beer. Since founded in 1984 the company has won many awards including being sited as one of the best companies to work for by the Boston Magazine, and by The Princeton Review as one of the best entry level jobs, and Jim Koch "has been named an "Entrepreneur of the Year" by Inc. Magazine" (Samuel Adams, para 1). To understand why this company has won these awards we must examine the way the company is a transformed organization."

Tags:company, diverse, flat, hierarchy, model, modern, organizational, organizations, psychology, stakeholders, transformed, workforce

Abstract
This ten-page report is on the financial situation of the Walt Disney Company. It consists of one appendix. Firstly, there is an introduction of the company. It then goes on to mention the competitors of the company. Next, there is a financial analysis, followed by a conclusion. Sources.

Tags:BUSINESS / CASE STUDIES, walt disney company

Abstract
This paper explores the leadership capabilities of Henry Ford, creator of the Ford Motor Company. The author gives a corporate and organizational history of the company and discusses the company's culture as a result of Ford's influence and includes comments of leadership theories.

From the Paper
"As the twentieth century drew to an end, Time magazine named the Model T the "automobile that defined the twentieth century from start to finish". Henry Ford's Model T mass production methods, and wage price theories revolutionized American industry. He was extraordinarily influential and respected because he made a product that met a public need. Ford had an immeasurable impact on American life. "When he got his Model T rolling in 1908, the horse disappeared so fast that the conversion of acreage from hay to other crops is said to have caused an agricultural revolution". By the 1920's, it was rarely possible to find a farm where a horse did most of the hauling and plowing. Ford was the most influential force in putting North America on wheels."

Tags:henry, model, t, automobile, industry, leadership, foundation, company, american, business, william, clay, general, motors