Abstract
This paper examines how two parallel magazines, "Shape" and "Men's Health," with similar market bases, target women and men with similar interests and from similar lifestyles and age groups. It compares the different ways the magazines conceptualize their readership and how the magazine's advertising attempts to influence the targeted reading populations, despite the mutual parallel between the target audiences in their interest in living a fit lifestyle.

From the Paper
"Both magazines discuss fitness, nutrition, going out, and what to wear when working out and going out on a monthly basis, in both male and female incarnations. One of the most pernicious stereotypes that cling to women's magazines, as noted by Mary Kay Blakely, in her essay, "Help or Hindrance" Women's Magazines Offer Readers Little Fear, Failure" is that such women's-targeted magazines as "Shape" are alleged to hinder women's pursuit of independence. Yet "Shape" magazine, and other female fitness magazines of its ilk, all often show women pumping iron, riding mountain bikes in the great outdoors as well as in great gyms, and show examples of women pushing themselves beyond their available limits on the playing courts as well as in terms of weight loss."

Tags:fitness, lifestyles

Abstract
The paper looks at the match a magazine must make between different readers' interests, advertising and magazine content, focusing on the magazine "Women's day." The paper examines the different questions that must be researched such as: what subjects are covered, what products are advertised, and what are readers of the magazine interested in. The answers to these questions allows a magazine to recognize how it can improve its publication and generate greater advertising interest.

From the Paper
"Woman's Day is a magazine based on providing content that appeals to the average woman. However, as society has changed, so has the average woman. It is no longer appropriate to consider that the average woman is a wife and mother who stays at home and whose main priorities are to cook, clean and look after the children. For magazines like Woman's Day this became a problem when it was realized that it was no longer easy to define what the average woman wanted. In addition, it must be noted that a significant proportion of income for magazines like Woman's Day does not come from the purchasing price but from the advertising revenue (McCracken, 1993, p. 91). A business need for the magazine is to generate advertising dollars. This becomes a problem when the average woman changes. It is no longer appropriate to assume that the magazine is only useful for advertising food and cleaning products. The magazine needs to increase the range of products it advertises to ensure consistent and ongoing revenue (McCracken, 1993, p. 91)."

Tags:business, marketing, objectives, survey

Abstract
This paper notes that the U.S. is becoming a nation of robots, programmed nearly every waking moment by television, radio, billboard , newspaper, magazine and Internet ads. The author points out that these advertisements manipulate emotions, insult intelligence and promise unending bliss if the consumer buys whatever they are selling. The paper relates that these advertisements wear down the potential consumer by relentlessly repeating their message.

From the Paper
"Having subjected myself over a twenty-four period to television ads, radio ads, billboard ads, newspaper ads, magazine ads, and Internet ads, I rewarded myself by seeking refuge in a bar, only to find myself surrounded by four walls filled with Budweiser beer ads, Canadian Club whiskey ads, Bacardi rum ads, and bar ads promoting two-for-one drinks until Happy Hour ended. Not feeling all that happy, I left the bar and was almost run over by a city bus adorned with ads promoting the comfort, efficiency and safety of city buses."

Tags:consumer, ads, experiment

Abstract
A gender analysis of the magazine Self shows that it is directed largely at young women both in terms of content and advertising. The magazine is a monthly publication dedicated to questions of health, fitness, and lifestyle, and it is apparent that the magazine would be identified more as a women's publication than a man's based on the various issues addressed and the way these issues are treated.

From the Paper
"INTRODUCTION
A gender analysis of the magazine Self shows that it is directed largely at young women both in terms of content and advertising. The magazine is a monthly publication dedicated to questions of health, fitness, and lifestyle, and it is apparent that the magazine would be identified more as a women's publication than a man's based on the various issues addressed and the way these issues are treated. In addition, while the advertising often shows a certain sexual appeal that might seem to be directed at men, most of the products make this doubtful and instead suggest that the young women in the ad are intended to evoke a degree of envy on the part of magazine readers so they would buy the product in an attempt to emulate the young women and in effect become them. This is in keeping with the tone of ..."

Abstract
This paper explains that effective advertising campaigns are essential to a company's financial success; a good ad campaign can be a key to a company's success. The author points out that Nike uses a slick mass market advertising strategy; whereas, the microbrewery targets its consumers and potential buyers through trade magazines. The paper relates that the advertising campaign of Internet-based Amazon.com is like Nike's in its broad, ambitious scope, but lacks all the artistry of either Nike or Stone Brewing. Amazon.com places small ads on a multitude of websites, enticing web surfers to view items related to whatever it is they are searching for on the Internet.

From the Paper
"Smaller companies, such as those listed in "Inc." magazine, work with a smaller budget and therefore generally produce less dramatic television commercial spots. Moreover, smaller companies cannot afford the prime time Olympics spots like Nike can. Even so, a host of smaller companies do produce effective, engaging advertisements that target a specific consumer group and leave definite brand imprints. One example is a microbrewery based out of San Marcos, California. Listed in the Inc 500 list, Stone Brewing delivers an effective, artistically brilliant and humorous advertising campaign that manages to bypass television or radio. Instead, Stone Brewing focuses its attention on trade magazines and specialty publications and relies more on clever marketing than on slick ads."

Tags:television, artistry, financial, mass, trade

Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.

From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."

Tags:cellular, cinema, internet, magazines, media, mughal, newspaper, phone

Abstract
A prevalence of sexually explicit images of women in magazines that feature automobiles and modification of vehicles has resulted in female sexual objectification. Furthermore, Women are much more likely than men to be seen in these magazine advertisements in a stereotypical manner, such as submissive and sexual.

From the Paper
Running Head: SEX IN ADVERTISEMENTS The Objectification of Women in Magazines By Student's Name Name of University Introduction A prevalence of sexually explicit images of women in magazines that feature automobiles and modification of vehicles has resulted in female sexual objectification. Furthermore, Women are much more likely than men to be seen in these magazine advertisements in a stereotypical manner,

Tags:sociology, sex, magazines

Abstract
This paper discusses Steinem's article in which the author and feminist gives a detailed account of how advertising dollars dictate the ads as well as the editorial content in "Ms. Magazine." This paper discusses the actions taken by advertisers such as Revlon and Clairol when their demands regarding editorial content aimed at promoting their products were not met. One example in Steinem's article cited that Clairol withdrew its advertising support after "Ms. Magazine" published an article on the hazards of carcinogens in hair dyes. This paper analyzes how diversity in the field of advertising is seen as a direct threat to reaching a primarily white audience. This paper also examines Steinem's regret in using her publication to sell products that may not be in the best interest of women by citing the financial necessity in doing so.

From the Paper
"Does consumer power really drive what types of ads are run in magazines? According to Steinem, this is not necessarily the case. Although her magazine had presented ample evidence to advertisers that women are decision makers in purchases involving automobiles, consumer electronics such as sound equipment, VCS, and computers and office equipment, the publication had a really hard time obtaining advertisements for these types of products. One of the reasons given is that the advertising industry lags consumer reality. Where women may once have turned to their significant others to help them make their decisions, they now increasingly rely on their own judgment. But, the old perceptions remain ingrained in advertising executives. And, Stinem states that acceptance of products by women is viewed as a threat to the perceptions of the products by males."

Tags:women, advertising, media, ms., magazine, feminism, ethics, finance, business

Abstract
Compares an advertisement from Cosmo Girl and an article from Teen Vogue-- magazines published exclusively for young girls-- to the book, The Body Project: an Intimate History of American Girls.

From the Paper
Introduction The last hundred years or more have seen many changes in society especially in the way that people perceive and talk about sex and theirbodies One of the most significant changes has been seen in the way girlsmature into adulthood and how the

Tags:Girls, adolescents, body image, body project, adolescent magazines, Cosmo Girl, Teen Vogue

Abstract
In this paper, the writer discusses the importance of having harsh limitations on cigarette advertising. The writer maintains that whether in regards to billboards, television spots, back-page magazine hits, or even sponsorships in the arts and sports, big-tobacco has a well-documented history of creating messaging beyond simply offensive. The writer argues that as a result of decades of false, misleading, and socially irresponsible advertising, cigarette manufacturers must have severe limitations on their ability to advertise what is clearly a harmful product.

Tags:banning, cigarette, advertising