Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.

From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."

Tags:cellular, cinema, internet, magazines, media, mughal, newspaper, phone

Abstract
A prevalence of sexually explicit images of women in magazines that feature automobiles and modification of vehicles has resulted in female sexual objectification. Furthermore, Women are much more likely than men to be seen in these magazine advertisements in a stereotypical manner, such as submissive and sexual.

From the Paper
Running Head: SEX IN ADVERTISEMENTS The Objectification of Women in Magazines By Student's Name Name of University Introduction A prevalence of sexually explicit images of women in magazines that feature automobiles and modification of vehicles has resulted in female sexual objectification. Furthermore, Women are much more likely than men to be seen in these magazine advertisements in a stereotypical manner,

Tags:sociology, sex, magazines

Abstract
This paper discusses Steinem's article in which the author and feminist gives a detailed account of how advertising dollars dictate the ads as well as the editorial content in "Ms. Magazine." This paper discusses the actions taken by advertisers such as Revlon and Clairol when their demands regarding editorial content aimed at promoting their products were not met. One example in Steinem's article cited that Clairol withdrew its advertising support after "Ms. Magazine" published an article on the hazards of carcinogens in hair dyes. This paper analyzes how diversity in the field of advertising is seen as a direct threat to reaching a primarily white audience. This paper also examines Steinem's regret in using her publication to sell products that may not be in the best interest of women by citing the financial necessity in doing so.

From the Paper
"Does consumer power really drive what types of ads are run in magazines? According to Steinem, this is not necessarily the case. Although her magazine had presented ample evidence to advertisers that women are decision makers in purchases involving automobiles, consumer electronics such as sound equipment, VCS, and computers and office equipment, the publication had a really hard time obtaining advertisements for these types of products. One of the reasons given is that the advertising industry lags consumer reality. Where women may once have turned to their significant others to help them make their decisions, they now increasingly rely on their own judgment. But, the old perceptions remain ingrained in advertising executives. And, Stinem states that acceptance of products by women is viewed as a threat to the perceptions of the products by males."

Tags:women, advertising, media, ms., magazine, feminism, ethics, finance, business

Abstract
In this paper, the writer discusses the importance of having harsh limitations on cigarette advertising. The writer maintains that whether in regards to billboards, television spots, back-page magazine hits, or even sponsorships in the arts and sports, big-tobacco has a well-documented history of creating messaging beyond simply offensive. The writer argues that as a result of decades of false, misleading, and socially irresponsible advertising, cigarette manufacturers must have severe limitations on their ability to advertise what is clearly a harmful product.

Tags:banning, cigarette, advertising

Abstract
This paper provides an analysis of recent literature on the negative impact on women and young girls from alcoholic beverage advertisements in magazines and on the Internet. The analysis also includes strategies of alcoholic beverage advertisers that target women and young girls, including underage drinkers.

From the Paper
"The alcoholic beverages industry spends billions annually on advertising. In contrast, the treatment of alcohol-related conditions in U.S. society amounts to more than billions annually. Trends in alcohol advertising over the past decade include increased targeting of women and underage drinkers in advertising in magazines and on the Internet. According to the results of a study by Austin and Hust; One in every six magazine alcohol ads and one of..."

Tags:media, government, health, binge drinking, unprotected sex, self-image, adolescents, activism, advertisements, women

Abstract
This paper explores the use of highly attractive models (HAMS) for advertising beauty products and attempts to settle the question that has plagued the advertising industry and their clients of whether HAMS may actually have a negative impact on the viewer rather than a positive one. The paper sets the research objectives and explores the theoretical basis for the proposal. It also applies the theories to advertising in both the print and television media and examines the research model including key constructs and relationships.

Outline:
Background
Significance
Research Objectives
Theoretical Background
Research Model
Conclusion

From the Paper
"Several theories can be used to explain how people view models in both television and magazine ads. The most well-known is Festinger's social comparison theory, which is the foundation of modern advertising theory. Festinger (1954) introduced the theory that humans possess an innate drive to evaluate their opinions and abilities by comparing them to the opinions and abilities of others. According to this theory, people only evaluate themselves against others that are similar to themselves. If the model is viewed as too different, then they will not use them for social comparison. Stuart Hall introduced the idea that the audience could attribute several possible meanings to the message conveyed by the media and that this message is influenced by the context and cultural background of the receiver (Tomlinson, 1991). "

Tags:television, media, magazine

Abstract
This paper discusses the hypothesis that alcohol and cigarette advertising leads to increased drinking and smoking, specifically, among youth. The paper presents several examples of advertisements, illustrating how they create a certain image for the target group. The paper contends that, while studies cannot prove that advertising leads to greater consumption, the moderate, positive association is consistent across survey studies.

From the Paper
"Alcohol and tobacco are among the most heavily advertised products within the media industry, including magazine, newspaper, broadcast, and outdoor advertising (Pfleger Pp). According to a 2001 report, the six major tobacco companies spend approximately $6 billion annually on advertising and promotion in the United States alone (Pfleger Pp). Measured media is roughly $800 million a year for beer, $321 million for liquor, and $120 million for wine, and if sponsorships and promotions were added, these numbers would likely increase (Pfleger Pp). Despite legislation to curb tobacco and alcohol advertising, especially to youths, the companies are still getting their messages across to their targets."

Tags:smoking, drinking, magazine

Abstract
Explore the issues surrounding the controversial use of DTC advertising by drug manufacturers. The paper investigates the causes and effects of this new marketing phenomenon in an effort to determine what makes DTC advertising so effective in our society.

From the Paper
"The pharmaceutical industry has always relied on marketing and advertising to move drugs from manufacturers? laboratories to consumers? medicine cabinets. From 1938, with passage of the Food, Drug and Cosmetic Act, until the mid 1980s, the industry focused its efforts almost entirely on physicians. Accurately recognizing physicians as their principal customer, drug manufacturers deployed large armies of sales representatives who marched into physicians? offices carrying promotional materials, drug samples, coffee mugs, calendars, "continuing education" dinner invitations and baseball tickets. "

Tags:journalism, magazine, media, television, medicine

Abstract
The paper looks at the match a magazine must make between different readers' interests, advertising and magazine content, focusing on the magazine "Women's day." The paper examines the different questions that must be researched such as: what subjects are covered, what products are advertised, and what are readers of the magazine interested in. The answers to these questions allows a magazine to recognize how it can improve its publication and generate greater advertising interest.

From the Paper
"Woman's Day is a magazine based on providing content that appeals to the average woman. However, as society has changed, so has the average woman. It is no longer appropriate to consider that the average woman is a wife and mother who stays at home and whose main priorities are to cook, clean and look after the children. For magazines like Woman's Day this became a problem when it was realized that it was no longer easy to define what the average woman wanted. In addition, it must be noted that a significant proportion of income for magazines like Woman's Day does not come from the purchasing price but from the advertising revenue (McCracken, 1993, p. 91). A business need for the magazine is to generate advertising dollars. This becomes a problem when the average woman changes. It is no longer appropriate to assume that the magazine is only useful for advertising food and cleaning products. The magazine needs to increase the range of products it advertises to ensure consistent and ongoing revenue (McCracken, 1993, p. 91)."

Tags:business, marketing, objectives, survey

Abstract
This essay compares two types of media analysis, semiotic and content, by analyzing twelve perfume ads taken from fashion magazines over a one year period. In this discussion, the hypothesis is that perfume ads focus on the creation of meaning through the combination of defined elements that result in the visual construction of an unreal female image. "

From the Paper
"In Women's Fashion Magazines 2004-2005 While enjoying the guilty pleasure of browsing though magazines, one cannot deny the impulse to pause sometimes and gaze intently at images of the products presented. In fashion magazines in particular, one cannot help but read the intended meaning as it associates to our own selves and even perhaps compare ourselves to the meaning presented. Perfume ads are some of the most evocative ads as a mere bottle cannot often communicate the promised benefit of the product. Therefore in order to communicate to the viewer, meaning is created using images and text."

Tags:semiotic, content, analysis