Abstract
This paper compares Steve Jobs and his company, Apple Inc. with Bill Gates and his company, Microsoft. It provides an overview of Steve Jobs and his company and then analyzes of the company's current "Mac versus PC" campaign. It discusses Microsoft versus Apple's advertisements for products and services and analyzes why Apple's strategy is so successful.

Table of Contents:
Introduction
Review and Discussion
Company Overview
Evolution of the Apple Product
Current Marketing Initiatives at Apple
Rationale
Conclusion

From the Paper
"Today, Apple designs, manufactures, and markets personal computers and related software and peripherals, as well as a wide range of personal computing and communicating solutions. From the company's humble beginnings in the garage of one of its founders, Apple has taken on all comers and has emerged a winner in the highly competitive personal computer market because it has not been afraid of innovation and providing many consumers with what they really want: a computer that makes their lives easier and more fun. Because the newest incarnations of the Mac are able to run the Windows office suites, it is reasonable to assume that many former PC loyalists will be thinking twice about their next computer choice."

Tags:Gates, Job, consumer

Abstract
This paper explains, in detail, the constant battle between Mac and PC users. It illustrates the challenges of the technology industry and the strategies that each company uses to overcome those difficulties by evaluating their individual market segments. By looking at the strengths and weaknesses, marketing strategies, customer demographics and industry trends, this paper shows how, in the author's opinion, Mac has set itself up to be the leader for future business and personal computer needs.

Outline:
Introduction
Situational Analysis
Marketing Objective
Target Markets
Marketing Mix
Product
Promotion
Place
Price
Summary

From the Paper
" The personalization aspect of the Mac purchase makes bundling a standard feature. The typical consumer can save by purchasing additional software or accessories with their computer purchase. Other incentive programs include partnerships with businesses and educational facilities which offer direct purchase options at a discounted price in exchange for exclusive purchasing or quota fulfillment. Educational institutions who agree to exclusively use Mac products can receive discounts through direct buy programs. Businesses who agree to purchase a certain number each year can fulfill certain business needs and offer the computer purchase program as a benefit to their employees."

Tags:iPhone, iMac, Mac

Abstract
This paper looks at the longstanding rivalry between IBM PC-compatible systems and Apple Macintosh computers to determine specifically which type of laptop is best for the average consumer. The author compares Apple's MacOS X 10.4 with Microsoft Windows Vista Premium Edition and explains that the former has been shown to be consistently more stable than its Microsoft counterpart. Apple's dual processor strategy and its implication for the consumer is also described. However, in sheer numbers, Microsoft has far more customers,and almost ten times as many developers as Apple, and statistics show that the breadth and depth of applications generated for IBM PC-compatible laptops are far greater than those generated for the Apple Macintosh. The author compares prices, warranties and software, and concludes that the Apple PowerBook G4 clearly delivers exceptionally more value for a lower price given the software and warranty included in the standard price.

Outline:
Introduction
Operating System Price/Performance Comparisons
Ergonomics and Usability
Developer Communities and New Application Development
Feature Comparison
Conclusion

From the Paper
"The largest value-added cost component of any laptop is the software royalties paid to 3rd party companies for the use of their operating systems and applications. It is common for $75 or more per IBM PC-compatible laptop to be paid to Microsoft for use of their operating system alone (Frakes, 2006). In fact Microsoft is known for having an expensive enterprise licensing model (Hedgebeth, 2007) which has forced many laptop manufacturers to consider open source operating systems including Linux. The cost for Microsoft Office on an IBM PC-compatible laptop can also add an additional $150 or more to the cost of manufacturing the laptop was well."

Tags:Motorola, Intel, threading, multi-task, manufacturer, byte, baseline, microprocessor, mainstream

Abstract
A summary of the Fannie Mae and Freddie Mac decline and subsequent government takeover. Further, the writer provides an opinion as to the ethics of this situation.

From the Paper
"The Federal National Mortgage Association Fannie Mae is a publicly-owned corporation that facilitates U.S. home ownership by purchasing single-family home mortgages from lenders. The organization was created by FDR in during the Great Depression to stimulate the economy. At this time Fannie Mae was a part of the government. In ... Fannie Mae gained public corporate status becoming a government-sponsored enterprise. As such it receives certain government benefits such as the right to borrow money from ..."

Tags:Fannie Mae, Freddie Mac, business ethics

Abstract
In this article, the writer discusses how the Macintosh operating system handles process management, memory management, file management and input/output management. The writer also discusses how the Mac deals with threads, synchronization and the issue of deadlock.

From the Paper
"Although the Macintosh computer has never enjoyed the dominant market position that the Windows-based PC has the Macintosh has a reputation of being more reliable and easier to use: two issues that Apple has exploited in recent ads. The differences in performance are often attributed to the Macintosh operating system OS X and the way that it performs critical functions. This research discusses how the Macintosh operating system handles process management memory management file management and input output management. In addition this ..."

Tags:Mac, operating systems

Abstract
This paper follows the course of a legendary myth: "The Feud Between Horus and Seth". The writer examines this myth and finds the parallels to Christianity. It points out that even those who do not practice as Christians are well aware of the Bible's teaching of Lucifer, commonly known as the Devil, and God, a perfect example of good versus evil. The paper begins by reliving the myth of Horus and Seth, followed by the Biblical tale of the fall of Lucifer and the casting to Hell. It then looks at the aspects of these stories and explores commonalities that have transcended time and place to depict this constant struggle for one's very soul.

From the Paper
"There is no rebuke that religion has played at the forefront of the Earth's Religions over time. These Religions or belief systems have ranged in iconology and practice but common threads are clear and concise. Most notably is the idea of "Dualism". Merriam Webster defines Dualism as a "doctrine that the universe is under the dominion of two opposing principles one of which is good and the other evil." With this definition we can further elaborate of the meaning of the concept as an intricate balance, here of good vs. evil. This theme may be as widespread as civilizations needed to classify their residents and at the same time teach them the difference between good and evil. Egyptians used Mythology to educate their society on behavior and religion. Myths are based on rivalry or struggle of the Myths characters."

Tags:egyptian, evil, good, myths, versus

Abstract
This paper explains that the Old Irish tale: "Scela Muicce Meic Da Tho" or "Mac Datho's Pig", survives in only six manuscripts of which the earliest, the "Book of Leinster" (the earliest witness, c.1160), is used for this paper. The author points out that the primary significance of the 'scela' is as a negative exemplum of rulership and manhood, which critically acknowledged that Mac Datho is a weak ruler. The paper assesses that there is no evidence of any generosity on his part, that his poisoning of the pig crosses the line between legitimate deception and non-heroic treachery and that the tale does not ultimately reflect well on Leinster. The author relates that the tale is a critique of the undercurrent of excess and futility within the Irish heroic tradition, demonstrating that already the Irish epic is a genre of extremes and excesses, which this tale then amplifies in a well-executed burlesque of the heroic tradition.

From the Paper
"The heroes do not act admirably either. Although Conall's defeat of Cet in the competition for the champion's portion leaves the reader with no doubt that he deserves the prize, his subsequent behavior is gluttinous: ..."he took then the belly in his mouth, he sucks on the belly--a load for nine men--[and] he left behind nothing of it." [section 17] Having devoured an enormous portion on his own, he insults the people of Connaught by leaving them only the two fore-quarters of the pig."

Tags:absurdity, competitiveness, violence, gluttony, genre

Abstract
This paper analyzes the effect of government indirect subsidy to mortgage and securities sector of the economy and how the effects could be demonstrated through Fannie Mae and Freddie Mac.

Tags:indirect, government, subsidy

Abstract
This five-page undergraduate paper analyzes the poem "Mac Flecknoe" as a "mock epic", the poet John Dryden wrote this poem with the objective of ridiculing a rival Thomas Shadwell. The poem is piece of harsh and fierce satire on the writing skills and capabilities of Shadwell.

Abstract
This paper discusses the Medium Access Control (MAC) Protocol, which enables different devices to connect through a common, shared medium by providing three main features: The ability to detect when the shared media is free and the device should send the data, the ability to decide what to do if the data collides with data from another device and the ability to determine how long to wait before re-sending data that has collided. The paper includes illustrations

From the Paper
"The data is monitored during transmission and if it changes, a collision is assumed to have occurred and the detecting device sends out a "jam bit" or "jam sequence," a random bit pattern meant to "kill the corrupted frames." At the other end, MAC receivers read the first 6 bytes of the PCI, determining the destination address of the frame. If that address matches it's own, the receiver continues to read the rest of the frame. The PDU or data payload of the frame is then read, followed by the CRC. The MAC receiver calculates the CRC to detect any errors in the data, such as a collision, and allows it to discard corrupted frames. Once done, the receiver transmits back confirmation data to the source, notifying it whether the data was sent successfully or was corrupted and needs to be resent."

Tags:Ethernet, LAN, PDU, CRC, CSMA/CD