Papers on "The Chipotle Mexican Grill Company" and similar term paper topics

Paper #099215 :: The Chipotle Mexican Grill Company
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This paper analyzes the success and strategies of the Chipotle restaurant company.

Written in 2007; 1,976 words; 7 sources; MLA; $ 62.95

Paper Summary:

The paper reveals the huge growth experienced by the Chipotle restaurant company. The paper explains how franchising offers the potential business owner several options that make it an attractive operation. The paper discusses the various dimensions of franchising with Chipotle Mexican Grill and shows how the company is not interested in expanding through franchisee relationships.

Outline:
Abstract
Overview
Funding Restaurant Startups
Franchising Chipotle
Restaurant Location
Chipotle Location Revenues
Conclusion

From the Paper:

"Chipotle Mexican Grill (Chipotle) is a restaurant operating in the food industry within the fast casual segment of the market. As of the end of the fiscal year 2005 Chipotle reported operations in 21 states, 481 unique locations and total revenues of $627,695k (Annual, 2005, p.32). Chipotle is only recently a publicly traded enterprise having completed its initial public offering (IPO) in January of 2006. Currently McDonald's Corporation is reported as being Chipotle's majority investor however McDonald's Corporation intends to divest itself of Chipotle shares in the near term (McD, 2006). Chipotle's format and menu are simple with a concentration on the fast casual segment and a limited menu consisting of: burritos, burrito bols, tacos and salads (Annual, 2005, p.7). Although Chipotle's format and menu are simple, it offers a host of options in terms of the types of ingredients that extend the variety of its products into the 10s of thousands."

Tags: initial public offering franchises growth revenues fast-food

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