Papers on "The Krispy Kreme Company" and similar term paper topics

Paper #099211 :: The Krispy Kreme Company
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An evaluation of the Krispy Kreme doughnut company.

Written in 2007; 968 words; 1 source; MLA; $ 34.95

Paper Summary:

The paper discusses the marketing mix for Krispy Kreme that includes the elements of product, price, placement and promotion. The paper examines the successful and not so successful strategies of the company. The paper also provides the most recent financial information of the company.

From the Paper:

"Krispy Kreme is a company with a history extending back to 1933, though the rapid growth of the company and its prominence on the national scene only began in the 1980s. There were 116 stores in 1982 when the company was purchased for $20 million by a group of investors. The company has relied on franchises to fund expansion, after which only 20% of new stores opened have been company owned. The company made an agreement with Kroger to ship fresh doughnuts daily to the grocery store chain, which were then displayed in the bakery, rather than the bread, section. After this, Krispy Kreme opened its first store in Manhattan, New York in 1996, establishing the Krispy Kreme Coffee Company and introducing its proprietary blend of coffee, "America's Cup of Coffee.""

Tags: product place promotion price reputation coffee

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