Papers on "Innovation and Corporate Social Responsibility" and similar term paper topics

Paper #099032 :: Innovation and Corporate Social Responsibility
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This paper considers innovation and profitability as an argument for corporate social responsibility (CSR).

Written in 2007; 4,155 words; 8 sources; MLA; $ 111.95

Paper Summary:

The paper discusses how companies must be responsive to the needs of the communities in which they compete, in a process termed corporate social responsibility (CSR). The paper provides an overview of CSR and demonstrates through research how, in the course of pursuing CSR initiatives, some companies have developed very innovative products and services that are beneficial to the company's profitability. The paper also points out that the key to a company's success in using any type of innovation to a company's advantage, from the CSR perspective, is to communicate with local municipal authorities, the press and most importantly, the general public.

Outline:
Review and Discussion
Conclusion

From the Paper:

"What do companies owe? Besides the obvious answers of accounts payable and taxes and the like, an increasingly common observation being made among policymakers, the general public and even corporate circles is that companies of all types must also be responsive to the needs of the communities in which they compete in a process termed corporate social responsibility (CSR). According to one observer, "It is clear that society expects much more from companies than simply a well-made product or a reliable service at the right price. Society is becoming less and less tolerant of companies that fail to address their social responsibilities. As a result, corporate social responsibility has become a hot topic in boardrooms around the world" (Stigson, 2002, p. 24). Today, many analysts are recommending a more strategic approach to the corporate social responsibility function by using CSR as a source of innovation (Allen & Husted, 2006)."

Tags: sustainable environment efficiency growth communication public relations

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