Papers on "The Edsel" and similar term paper topics

Paper #097960 :: The Edsel
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A discussion regarding the Edsel, said to be the automotive industry's biggest failure.

Written in 2007; 1,187 words; 3 sources; MLA; $ 40.95

Paper Summary:

This paper reviews and discusses the failure of the Edsel. According to the paper, the Edsel, designed and manufactured by the Ford Motor Company between 1957 and 1959, was originally created in order to give Ford an additional signature automobile for middle-class buyers.

From the Paper:

"Named after Edsel Ford, the son of Henry Ford, the Edsel was launched with a spectacular television show "starring Bing Crosby, Frank Sinatra and Louis Armstrong, but sales were disappointing from the start" (Daines, 78). Even with these Hollywood heavy-hitters applauding the new Edsel as the car of the future, American consumers were not convinced. To break even, Ford was required to sell 650 Edsels every single day, but the best they could manage was 409 for the first ten days after which sales fell to only 300 or so daily. Obviously, the target audience for the Edsel, being those consumers of the post-World War II and Korean War generations, was the wrong audience. "When the Edsel was first developed, it looked like big was the way to go. . .but by 1958, people were thinking more along the lines of smaller economy
cars. The public's interest in huge, big fin cars with glitzy chrome was just about over" (Ervin, Internet). "

Tags: General Motors Dodge Pontiac quality control mechanical designing building marketing

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