Papers on "SAP Global" and similar term paper topics

Paper #097789 :: SAP Global
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This paper evaluates the Internet marketing strategy of SAP Global, a software company.

Written in 2007; 4,640 words; 6 sources; MLA; $ 120.95

Paper Summary:

This paper reports that SAP's approach to customer acquisition, centers on mining their existing customer base for follow-on sales of their products. The author states that this process relies heavily on SAP's world-class database of reference-able customers. The author points out that SAP is one of the few software companies that actively tie back their performance service to their customer service strategies by using their own CRM applications. The paper concludes that, when an organization has a clear vision of its marketing and specifically Internet-based strategy objectives, the selective application of technologies to these objectives can deliver exceptionally strong results. This paper includes many figures and tables.

Table of Contents:
Target Customer Segments
Customer Acquisition Strategies
Customer retention strategies
Global Survey Advisory Counsel
Retention Communications Campaign
Heavy Emphasis on Customer Participation
Customer Service Strategies
Integration into Overall Marketing Strategy
Technical Infrastructure Required
Data Acquisition, Management and Use
Evaluation of Goals
Social and Regulatory Issues
Strengths, Weaknesses, Opportunities and Threats
Strengths
Weaknesses
Opportunities
Threats
Continued and Aggressive Market Consolidation
Conclusion and Analyses

From the Paper:

"Based on SAP's segmentation initiative, the company launched a new program called "Smart Business Solutions," which addresses the distinct segments of SMB customers based on their degree of technological sophistication. SAP identified a need for product individualization and industry-specific functionality among the sophisticated customer segment, developing a product offering based on the company's flagship mySAP.com suite. The mySAP.com SMB product assists small- and medium-sized manufacturers that seek to extend and maximize their supply chains."

Tags: technologies swat referenceable performance crm

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