Papers on "Fundraising" and similar term paper topics
Paper #096831 ::
Fundraising
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This paper looks at the importance of donor segmentation for non-profit organizations.
Written in 2007; 1,016 words; 1 source; MLA;
$ 35.95
Paper Summary:
The paper discusses why non-profit organizations must define and segment its likely target market. The paper explains that most charities use a wide range of donation strategies, combining solicitations from large donors with mass mailings, form letters and events. The paper shows how casting a wide net is ideal, but even the most broad-based organization must have a clear target audience in mind. The paper explains that this allows the organization to make the use of limited resources effective when constructing a fundraising event.
From the Paper:
"First of all, to define its donor base the not-for-profit must define its purpose as an organization. This, in essence is the product that the organization is 'selling.' The worthiness of the cause is the presumed reason for the donor's desire to give to the organization. The nature of the cause will also determine the type of appeal used for fundraising. Merely because a cause is worthy does not mean that it will automatically draw donations. The organization must define its core audience of donors. This is again much like one would market any product or service. Is the target audience of the fundraiser primarily young or old? Male or female? Or a mixture of both? Is its geographic base broad or narrow?"
Tags:
resources donations appeal charity functions
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