Papers on "Advertising and Children" and similar term paper topics

Paper #096468 :: Advertising and Children
Buy and instantly download this paper now

A description of the effect of advertising on children.

Written in 2007; 1,785 words; 6 sources; APA; $ 57.95

Paper Summary:

This paper discusses how advertising influences children and ultimately may impact purchasing decisions in a household. The author describes how different techniques are used in creating advertisements geared for children rather than adults. Lego's current advertising strategy for one of its products is used as an example. Additionally, a psychological study is used to confirm the best advertising methods for targeting children, and how these methods are incorporated into Lego's campaign. The author concludes that media-saturated children and parents who cannot say no have created a marketing opportunity for toy companies.

From the Paper:

"The study concluded: "advertising directed at adults, for adult products, tends to aim at building brand loyalty, focusing on product characteristics that are perceived to be of long-term value. On the other hand, children's products must be updated frequently, reflecting the latest theme or character in order to grab attention. Advertising aimed at children does not focus on brand loyalty, but on the new and exciting features and tie-ins that are available."(Briesch, Bridges, & Kim, 2004) This study did not focus on children's products, but on all products in the household in general, noting that even in terms of decisions like eating out, buying breakfast cereals and toothpaste, and other decisions that affect the health habits of the entire household, children have a powerful influence. This influence is magnified, however, with products that are exclusively used by the child, perhaps because the parental will is less stalwart when dealing with products that are child-exclusive."

Keywords: advertising marketing children persuasion parents Lego

More papers on "Advertising and Children"

1. Paper #103134 :: The Ethics of Advertising to Children ( 2,630 words; 9 sources; MLA )
2. Paper #097863 :: Advertising to Children ( 2,675 words; 4 sources; MLA )
3. Paper #095994 :: Advertising and Children ( 1,010 words; 15 sources; APA )
4. Paper #093172 :: Advertising for Children ( 1,604 words; 5 sources; MLA )
5. Paper #031273 :: Advertising and Children ( 1,150 words; 4 sources; )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on Advertising and Children

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Advertising and Children", Essays on "Advertising and Children", Research papers on "Advertising and Children", Student papers on "Advertising and Children", Book reports on "Advertising and Children", Dissertation on "Advertising and Children", Thesis on "Advertising and Children", Summary of paper on "Advertising and Children", Articles written on "Advertising and Children".