Papers on "Enterprise Rent-a-Car" and similar term paper topics
Paper #095942 ::
Enterprise Rent-a-Car
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An analysis of the strengths, weaknesses and growth of Enterprise Rent-a-Car.
Written in 2007; 3,530 words; 25 sources; MLA;
$ 99.95
Paper Summary:
This paper discusses the background and growth of the company, Enterprise Rent-a-Car. The paper provides a detailed SWOT analysis (strengths, weaknesses, opportunities, threats) of the company. It then goes on to describe past innovation and change to the company and how successful it has been. The paper concludes by discussing the effects of globalization on the company.
Table of Contents:
Introduction
S.W.O.T. Analysis
Strengths
Weaknesses
Opportunities
Threats
Ethics
Managing Productivity, Quality and Service
Innovation and Change
Managers and Their Roles
Globalization
Conclusion
From the Paper:
"In the end, Enterprise has had a long history of success in the rental car industry. They have evolved from a one-man shop in the basement of a building, sharing space with a body shop, to a global powerhouse with more than 64,000 employees. The company's success is largely based on their strengths including: healthy revenue growth, leadership position in their industry, a beneficial relationship with credit unions, and a diverse offering of services. These strengths will be useful in taking advantage of emerging opportunities, such as the growing demand for rented vehicles, the increase in revenues due to their Month or More program, and their recent alliance with American Express. However, their strengths are tempered by their weaknesses including: an over-dependence on the American marketplace and a lack of one-way rental service. These weaknesses, combined with threats such as the volatility of used car sales, the increasing trend of car sharing, and a weak American tourist industry, must be dealt with if the company hopes to continue its record setting growth."
Tags:
employees globalization organization
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