Papers on "Dell in China" and similar term paper topics

Paper #095128 :: Dell in China
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This paper discusses Dell's entry into the Chinese computer market.

Written in 2007; 1,152 words; 1 source; APA; $ 39.95

Paper Summary:

This paper discusses the strategies Dell computers has used in its entry into the Chinese marketplace. The paper gives a brief overview of the changing Chinese economy and the potential difficulties faced when entering this market. Next, the paper discusses the Chinese consumer's computer needs and preferences, including Dell's competition in China. Finally, the writer examines why Dell has been successful in China. Many of these strategies are consistent with Dell's marketing worldwide, which include excellent products and technical service, which result in customer loyalty.

From the Paper:

"Dell's competitors in the PC market in China are Legend, IBM, Hewlett-Packard, Founder, Compaq, Tongfang, Great Wall, Toshiba, NEC Japan and Acer (Muthukumar and Manda, 2004). Of these competitors, Legend, Founder and Tongfang pose the greatest threats because they are local companies who know the lay of the land. But despite the advantage of the "local boys", Dell' strength can be measured in terms of the change in strategy they underwent. Instead of continually servicing the entry-level PC market, Dell refocused its strategy on "the high-end segment and focus on servers, printers and data storage gear (Muthukumar and Manda, 2004)." The convergence to the corporate market enabled Dell to capture the third place in the market."

Tags: Dell China personal computers customer service customer loyalty Asia

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