Papers on "Customer Relationship Management" and similar term paper topics

Paper #095080 :: Customer Relationship Management
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This paper explores the relationship between customer relationship management (CRM) and marketing.

Written in 2007; 2,587 words; 8 sources; MLA; $ 78.95

Paper Summary:

The paper studies the interaction between customer relationship management (CRM) and marketing, with a strong emphasis on CRM's definition through extensive information sources research. The paper defines those areas where CRM and marketing are interconnected and, in the case of specific strategies, dependent on each other for results. The paper concludes that the combination of CRM and marketing is an excellent catalyst for learning more about how business strategies and processes are supported by information technologies, especially in promotional, selling and service strategies.

Outline:
Executive Summary
Defining CRM
CRM's Impact on Marketing
Summary

From the Paper:

"What had begun as a series of applications aimed at capturing customer information has transformed into a series of strategies for attracting, selling, and serving customers. This transformation of CRM has been directly attributable to the change in which members of organizations are acquiring the software. When CRM was first created IT Departments were the first customers, and the key success criteria of IT are quite different than line-of-business executives who have profit-and-loss responsibilities for their companies. These line-of-business executives have transformed CRM from a series of applications to a series of strategies supported by applications, and this is a critical point in the evolution of this area overall."

Tags: promotional selling service software

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