Papers on "PepsiCo and Communication" and similar term paper topics

Paper #093505 :: PepsiCo and Communication
Buy and instantly download this paper now

This paper describes PepsiCo's successful communication strategy that resolved a crisis.

Written in 2007; 1,122 words; 2 sources; MLA; $ 38.95

Paper Summary:

The paper discusses how in the early 1990s PepsiCo was blamed, in multiple claims, for selling cans of Diet Pepsi with foreign objects inside. The issue first arose as only a local problem but soon escalated into a widespread, national news story and became a crisis for PepsiCo. The paper describes how in dealing with this issue, PepsiCo used both internal and external communications smoothly to manage the crisis. The paper shows how because PepsiCo created a crisis communications plan that involved several departments and focused on four key principles, it was able to resolve the crisis while defending its position and upholding its reputation.

From the Paper:

"The first case of a foreign object found in an unopened can of Diet Pepsi was reported on June 9, 1993 in Tacoma, Washington. Washington residents reported finding a used syringe in a half-empty Diet Pepsi can. Only one local television station reported on this story. The following day, another claim was made in Washington, and in the course of one week, more than 50 incidents of foreign objects, including sewing needles, screws and a bullet, being found in Diet Pepsi cans were reported in 24 states. The issue was now on the national level, and news media all over the country were reporting on the widespread claims (Miller and Glick 1993). Adding to this obstacle was the pattern of claims, some of which were fatal, regarding product tampering. Pepsi could not see any rational reason for the reported incidents and decided against recalling the product."

Tags: position reputation internal external

More papers on "PepsiCo and Communication"

1. Paper #103525 :: Communicating the Gospel ( 2,579 words; 8 sources; MLA )
2. Paper #097263 :: PepsiCo's Public Relations ( 1,291 words; 2 sources; MLA )
3. Paper #101454 :: PepsiCo and Coca-Cola ( 2,454 words; 6 sources; APA )
4. Paper #088603 :: PepsiCo v Coke--Juice or Cola ( 900 words; 2 sources; )
5. Paper #075502 :: Diversity in PepsiCo and Ford Motor Company ( 1,880 words; 6 sources; MLA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on PepsiCo and Communication

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "PepsiCo and Communication", Essays on "PepsiCo and Communication", Research papers on "PepsiCo and Communication", Student papers on "PepsiCo and Communication", Book reports on "PepsiCo and Communication", Dissertation on "PepsiCo and Communication", Thesis on "PepsiCo and Communication", Summary of paper on "PepsiCo and Communication", Articles written on "PepsiCo and Communication".