Papers on "BMW and E-Commerce" and similar term paper topics

Paper #093429 :: BMW and E-Commerce
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This paper examines the benefits e-commerce will provide for the BMW car company.

Written in 2007; 782 words; 3 sources; MLA; $ 27.95

Paper Summary:

The paper discusses how the growth of electronic commerce has had profound effects on all aspects of industry, such as advertising, pricing, demand and internal operations. The paper looks at the ways which e-commerce can be incorporated into BMW's internal as well as external methods of communication. The paper shows how these innovations are vital to the growth and development of the company. The paper concludes that while e-commerce has its drawbacks, the long-term benefits of the streamlining and efficiency which e-commerce makes available will benefit the company as a whole.

From the Paper:

"First, to address internal functions that can see productivity increases by utilizing e-commerce utilities. Automatic shipment of certain items that are expected to be needed on a regular bases in the organization can significantly reduce paperwork, employee manhours needed to place orders, and potential wait times for an ordered product (Marshall 2001). These automatic orders can range from office supplies like letterhead and writing utensils to parts used in the body shop like oil, windshield wipers, and tires. Materials which are known to have a brief usage life can be placed on an automatic shipment plan and ordered at a set time period, preventing delivery delays, and employee time spent on ordering supplies, among other things."

Tags: Internet marketing strategy internal external

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