Papers on "Globalization of Public Relations" and similar term paper topics

Paper #093358 :: Globalization of Public Relations
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An analysis of the effects of the globalization of public relations within global organizations.

Written in 2007; 10,659 words; 100 sources; MLA; $ 212.95

Paper Summary:

This paper explores the effects of public relation activities in global organizations. The paper suggests that the most effective public relations is the pursuit of trust and that the second critical success factor is the challenge of continually defining value, both from a product and services perspective across multiple geographies. It concludes that the third major finding from the research was the reliance on measuring the value generated from public relations activities.

Table of Contents:
Introduction
Abstract
Synopsis
Executive Summary
Introduction to Primary Research
Literature Review
Primary Research
Methodology
Statistical Analysis
Data Collection

From the Paper:

"There's more of a focus on accountability and measuring the results of PR than there has been in the past, and coupled with the skepticism many consumers have of the media in general, there is a definite shift away from messaging that tries to be all things to all people, and more of a shift to being highly relevant to a select and smaller audience. This dynamic however is much more pronounced that simply calling it segmentation; there is a strong focus in the PR professionals spoken with that trust and credibility are critical and more important than selling on price or features alone."

Tags: corporate HR SME success

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