Papers on "NEPIRC Marketing Plan" and similar term paper topics

Paper #093209 :: NEPIRC Marketing Plan
Buy and instantly download this paper now

This paper provides an analysis of the marketing plan of the company Northeastern Pennsylvania Industrial Resource Center, Inc. (NEPIRC).

Written in 2007; 1,189 words; 4 sources; MLA; $ 40.95

Paper Summary:

Before analyzing NEPIRC's marketing plan, the writer first defines the company's strategic mission. The writer points out that NEPIRC's strategic mission encompasses continuous improvement in product and processes, an effort to continuously add value to the business of its clients, and an impeccable image of professionalism and integrity in all business practices. The writer maintains that many of these attributes are intangible in the conventional sense, but are certainly valuable assets that serve as cornerstones of the marketing efforts of the entire organization. Further, the writer notes that by capitalizing on these positive attributes, the organization is able to in turn market an intangible, yet priceless image which its target market has embraced for decades and gives every indication of continuing to do so for many more decades to come.

Outline:
Strategic Mission of the Company Responsible for the Marketing Plan
Target Markets that the NEPIRC Marketing Plan Addresses
Marketing Objectives for the Targets
Marketing Mix Elements
Forecasts and Budgets
Contingency and Control Plans and Their Outcomes
Marketing Program Positioning Statement
Learning Experiences from the Project
Final Comments and Observations

From the Paper:

"From a marketing standpoint, the objectives for the targets are quite unique because of the unique offerings of NEPIRC itself. When marketing to current and/or potential clients, the organization uses a holistic marketing approach for lack of a better term, meaning that all marketing efforts aimed at clientele try to appeal to a latent pain that the companies may be having, such as low productivity, lack of revenues, quality problems, and so forth. Rather than sending a client what would amount to a huge catalog of possible services that NEPIRC could offer, the clients are attracted to the organization with the marketing approach that the pain that has been nagging them for so long, albeit something that has been ignored and is festering to the point of extreme pain, may have a remedy that NEPIRC can provide based on their solid track record of success, high quality, focus on continuous improvement, and extensive experience with countless other clients throughout the area. This appeals to clients and actually leads to more business opportunities because the clients discuss their problems more openly, thereby creating more possible "NEPIRC cures" ."

Tags: performance strategies professionalism product

More papers on "NEPIRC Marketing Plan"

1. Paper #099139 :: Management Planning ( 1,505 words; 2 sources; MLA )
2. Paper #075739 :: Little Bohemia Restaurant Business Plan ( 10,617 words; 23 sources; MLA )
3. Paper #066671 :: The Value of Planning ( 1,071 words; 3 sources; MLA )
4. Paper #106022 :: Language Planning ( 3,538 words; 4 sources; APA )
5. Paper #025908 :: Coca-Cola Company Marketing Plan ( 2,265 words; 14 sources; APA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on NEPIRC Marketing Plan

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "NEPIRC Marketing Plan", Essays on "NEPIRC Marketing Plan", Research papers on "NEPIRC Marketing Plan", Student papers on "NEPIRC Marketing Plan", Book reports on "NEPIRC Marketing Plan", Dissertation on "NEPIRC Marketing Plan", Thesis on "NEPIRC Marketing Plan", Summary of paper on "NEPIRC Marketing Plan", Articles written on "NEPIRC Marketing Plan".