Papers on "Foot Locker, Inc" and similar term paper topics

Paper #093155 :: Foot Locker, Inc
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A marketing audit of Foot Locker, Inc., the world's leading retailer of athletic footwear and clothing.

Written in 2006; 3,112 words; 4 sources; MLA; $ 90.95

Paper Summary:

This report provides an analysis and evaluation of the profitability, culture, demographics, competition and marketing mix of Foot Locker, Inc. The paper reviews current annual reports, financial statements, independent demographic studies and compiled marketing material. According to the paper, Foot Locker has become very successful by listening to the voice of the customer, by placing retail locations where the customers can get to them easily and by offering affordable quality.

Contents:
Executive Summary
Culture of Foot Locker, Inc
Demographics
Competitive Analysis
Marketing
Financials
Recommendations
Final Conclusions

From the Paper:

"To understand the marketing mechanism of Foot Locker, it is important to also understand the nature of the business in which they excel. Foot Locker is a major player in the direct sales of athletic footwear, accessories and apparel to virtually every demographic and market segment due to a diverse selection of retail concept stores and a growing online identity. The marketing that Foot Locker undertakes involves well known athletes to a great extent, with the rationale that if the average person can't play football like their favorite professional player, they can at least look like him or wear his name and number across their backs. In the midst of this marketing effort, Foot Locker also utilizes growth and expansion as a marketing tool. At the present time, Foot Locker is gaining a stronghold in Ireland and has yet unnamed new territories in which to place stores. For as large and far reaching as Foot Locker is right now, there are still areas in which Foot Locker has not gotten involved, and must do so to continue growth as well as to maintain what it has gained in other countries and parts of the world as well. "

Tags: revenue retail locations target culture WalMart

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