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Paper #092500 :: Video Games
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A look at the video game industry with a focus on Electronic Arts, Inc.

Written in 2007; 10,338 words; 22 sources; MLA; $ 207.95

Paper Summary:

Electronic Arts, Inc. competes on a global basis in the development, marketing, publishing, and distribution of interactive software games. This paper proposes a study to identify how video game producers compete in their respective markets, with an emphasis on determining how Electronic Arts' past marketing efforts have contributed to its current success and how these trends may affect its marketing initiatives in the future. The study extends to video game producers on an international basis, but focuses on Electronic Arts and its existing and potential markets.

Outline
Chapter 1: Introduction
Statement of the Problem
Purpose of Study
Importance of Study .
Scope of Study Rationale of Study
Overview of Study
Chapter 2: Review of Related Literature
Chapter 3: Methodology
Description of the Study Approach
Data-Gathering Method and Database of Study
Chapter 4: Data Analysis
Chapter 5: Summary and Conclusions

From the Paper:

"With thousands of reasonably priced video games available on the market today, consumers of all ages can pick and choose those titles that offer the best action and interface, so video game producers are being constantly challenged to develop more appealing and sophisticated games. While Electronic Arts has not ignored this need, the industry and its supporting technologies are highly dynamic and keeping up with the pace of changes remains an ongoing problem. Furthermore, as the company's global marketing efforts continue to expand, there will be a concomitant need to identify any relevant cultural issues that may affect the ability of the company to compete effectively in a given market. "

Tags: technologies software global marketing

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