Papers on "The Marketing Concept" and similar term paper topics

Paper #092135 :: The Marketing Concept
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A discussion of the marketing concept in the 21st century to determine its contribution to Microsoft's success.

Written in 2007; 1,102 words; 7 sources; MLA; $ 38.95

Paper Summary:

The paper discusses the fundamentals of the marketing concept for the computer software industry, with specific attention to Microsoft Corporation's best practices in this area. The paper analyzes Microsoft's commitment to the marketing concept and this is followed by an assessment of the extent to which Microsoft follows the marketing concept in the development, delivery, sales and support of its software applications. The paper concludes that the marketing concept really does pay off. The paper explains how the focus on quantifying the long-term impacts of being market-driven and integrating the marketing concept into an organization is exemplified in the work done by Microsoft in the marketing of their X-Box product line.

Outline:
Overview
Discussion of the Marketing Concept in the 21st Century
Conclusions

From the Paper:

"The fundamental precepts of the marketing concept is that the customer comes first, and drives the development of systems, processes, and resources all pointing back the customer. It is a management philosophy asserting the existence and legitimacy of the firm ultimately depends on satisfying customer needs (Marketing Renaissance 2005). Putting the customer at the very center of all strategies is a noble goal, yet in reality thousands of companies never attain this change in philosophy because the marketing concept itself is tactical."

Tags: management philosophy business customer

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