Papers on "Marketing Plan For Glow in the Dark Slippers" and similar term paper topics

Paper #091227 :: Marketing Plan For Glow in the Dark Slippers
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A discussion of marketing strategies to be used by Glow In The Dark to successfully market their slippers.

Written in 2006; 1,604 words; 3 sources; MLA; $ 52.95

Paper Summary:

This paper presents a marketing strategy for glow-in-the-dark (GID) slippers. It discusses the many obstacles that GID faces, including creating a unique an innovative product that is differentiated from other glow in the dark products on the market today. It also discusses how GID must establish an online presence that is inviting rather than intimidating toward novice and experienced users alike and how these changes will improve marketing for the business.

Table of Contents:
Executive Summary
Situational Analysis
Market Summary
Market Demographics and Market Needs
Market Growth
Marketing Objectives and Goals
Marketing Strategy
Action Tactics
Budgets
Controls

From the Paper:

"It is likely that people of varying ages and interests will be accessing the Internet to surf for novelty products including glow in the dark slippers. GID's strategy will include targeting parents surfing parent sites for useful products to help illuminate the way when checking on sleeping children at night. The company will also target children surfing general retailers for entertainment purposes and heavily advertise to this market using this strategy."

Tags: internet innovative sales

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