Papers on "B2B and B2C e-Marketing" and similar term paper topics

Paper #090547 :: B2B and B2C e-Marketing
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Compares a business-to-business (IBM) website to a business-to-consumer (eBAY) website.

Written in 2006; 1,125 words; 2 sources; $ 44.95

Paper Summary:

This paper discusses the various qualities of website marketing from the perspective of both a business-to- business (B2B) and a business-to-consumer (B2C) oriented website. Discussed in-depth are the three principles of website marketing: community, content, and commerce and their interplay. Following these general observations, the paper discusses some specific details of website marketing relating specifically to B2B websites and B2C websites. The IBM site is used as a B2B example and the eBay site is used as a B2C example.

Tags: e marketing b2b ibm

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