Papers on "Hard Candy" and similar term paper topics
Paper #089892 ::
Hard Candy
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This paper discusses a marketing research approach for the product Hard Candy, nail polish.
Written in 2006; 675 words; 0 source;
$ 26.95
Paper Summary:
This document discusses the research and development (R&D) of a new product: Hard Candy. The writer explains that Hard Candy is a new and innovative nail polish that is easy to apply, peels off, and does not turn fingernails yellow. The research approach is based on a tripartite approach: 1) sampling, 2) researcher interviews, and 3) focus groups. The writer notes that such a comprehensive research strategy ensures that an accurate model of Hard Candy's initial viability and long-term sales potential can be determined before production begins.
From the Paper:
"Hard Candy is the working name of the subject product. Hard Candy is a new and innovative nail polish that is going to be marketed in a host of different colors and shades. Hard Candy is innovative and unique compared with traditional nail polish because it applies somewhat like a type of clay and peels off rather than requiring finger nail polish remover. Additionally, Hard Candy does not turn an individual's nails yellow from use and application. The target market for this product is almost exclusively female and particularly the 12-18 female demographic with females aged 19-25 being a secondary target. Market Research Approach The research undertaken for this product to determine its market viability and market potential must be based on a tripartite strategy of consumer sampling, researcher interviews, and focus groups."
Tags:
market research strategy
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