Papers on "MINI Downtown" and similar term paper topics

Paper #088497 :: MINI Downtown
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A retail analysis of the management and issues facing MINI Downtown.

Written in 2006; 3,375 words; 3 sources; $ 133.95

Paper Summary:

This paper analyzes an existing retail business, MINI Downtown, a car dealership located in downtown Toronto. The analysis includes an environmental scan, trends analysis of the product as well as the neighbourhood. It also presents a foot traffic study, in addition to an internal analysis of product, showroom and a statistics are provided on the trading area.

From the Paper:

"INTRODUCTION The MINI Cooper is a redesign of a classic British car the Mini Cooper, still being built in Oxford, England (mini.ca). The company was purchase by BMW and the car redesigned and updated in 2001 to fit with those who demand quality but are also living with the realities of smaller living spaces and rising cost of fuel. It is positioned as a small, but fast and fun car sporty car with high quality finishing and design details."

Tags: retail management cars

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