Papers on "International Marketing" and similar term paper topics
Paper #086274 ::
International Marketing
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A discussion of the expansion of a business into international markets, focusing mainly on China.
Written in 2005; 1,350 words; 3 sources;
$ 53.95
Paper Summary:
This paper discusses the international expansion of a furniture goods manufacturer. This paper then examines the expansion of the business into china and in what area this would be. China was chosen for discussion due to its growth and economic benefits that it offers to clients globally.
From the Paper:
"In addition to starting ones own business, there is a crucial step that must not be overlooked and should be initially set as future objective. That objective is growth. Whether a business in expanding out of its locale of outside of its national borders is irrelevant, what is relevant is that one grows successfully. Therefore in order for this to occur a company must study and have a plan of expansion or growth and development stage as part of its original marketing plan. Although this plan may change to some degree over time the basis of the plan is in place and always seen as a goal. In the end when it is time to expand or take that next step, it will be a much smaller step then if a company were starting from the ground up. "
Tags:
international expansion foreign
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