Papers on "Mergers and Marketing go Wireless" and similar term paper topics

Paper #085255 :: Mergers and Marketing go Wireless
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Examines the affects of mergers and the wireless market on several companies.

Written in 2005; 2,700 words; 20 sources; $ 106.95

Paper Summary:

This paper discusses the relative strengths and weaknesses of Sprint, Nextel, and Verizon in terms of their products, technologies and markets. The recent strategic push towards consolidation in the wireless industry is also be examined in light of the Sprint/Nextel merger, and Verizon's investment in MCI. The ramifications of consolidation on the wireless markets is also be discussed.

From the Paper:

"The wireless industry has been experiencing phenomenal success and market acceptance for the past several years, but 2004 and the first quarter of 2005 have been record breaking. Smith states that the top five U.S. carriers had a combined 150.9 million subscribers with over 24 million net new subscribers (Smith, p.12). The largest previous record for new subscriber additions was in 2000 with 21 million net new subscribers (ibid). Wireless technology is gaining extremely broad exposure in the market for several reasons; not the least of which is reception quality improvements. With the emergence of data access (web, music, text messaging) and cost-benefit advantages, many more people are opting to utilize their wireless plan as the sole telephonic access for a household."

Tags: sprint nextel verizon

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