Papers on "Information Technology" and similar term paper topics
Paper #007742 ::
Information Technology
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This paper investigates the role that information technology plays in customer service management.
Written in 2002; 1,435 words; 5 sources; MLA;
$ 47.95
Paper Summary:
This paper explores the role that Information Technology plays in successful Customer Relations Management (CRM). This paper discusses how this organizational trend aids in meeting the managerial support needs of this organization. The author also explores what changes need to be made in the systems and information departments in order to successfully implement this organizational trend. The lessons the firm can learn from the successes and failures of other firms that have implemented a CRM system are discussed in detail.
From the Paper:
"Square D is another company that implemented the CRM system nine years ago. The 100-year-old company makes electrical and industrial equipment. The company finished the integration of the system in 1993. The firm had realistic achievable goals to multiply profits, double return on capital, and increase sales per employee by 33% before the year 2000. To achieve these objective the firm sought to understand its? customers better. The firm avoided perils by organizing a comprehensive structure of customer service before implementing a CRM system."
Tags:
organization roles data analyse knowledge connect employees
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