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Paper #007655 :: K-Mart's Strategy - Problems and Recommendations
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An essay which discusses why retailer K-Mart went bankrupt and how it can solve some of its problems.

Written in 2002; 4,100 words; 11 sources; MLA; $ 110.95

Paper Summary:

A paper which studies K-Mart?s current business strategy and then makes some recommendations in connection with the same. The paper shows how K-Mart, the third largest retail company in America, filed for bankruptcy when it was simply unable to get rid of its debts. The paper discusses the truth in the assumption that management was to blame because Conaway has absolute no experience in apparel and also knows little about running a 2,100-stores chain.

From the Paper:

"Kmart, the third largest retailing chain in the United States announced bankruptcy earlier this year but few were shocked. Though it is true that the American corporate world and its economy could do without another giant company crashing, still many were somehow prepared for this fate for Kmart because the company was constantly suffering from poor strategies and an identity crisis. It lost millions when it tried to compete with the number one retailers Wal-Mart for price and Target for style. And it lost from both not because it didn?t have enough assets or financial support, but simply because the company doesn?t know a thing about good strategy. It is quite strange that once a retailing giant, the company started losing in annual revenues steadily in the last decade and no strategy or management shakeup could bring it back to its old position. There are many who would love to put the entire blame on the slow down in the economy but those who know anything about Kmart?s poor marketing strategies and business plan understand what exactly happened at Kmart stores."

Tags: analysis retail revenues suggestions target walmart

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