Papers on "Introducing The XFL" and similar term paper topics
Paper #075576 ::
Introducing The XFL
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A look at the XFL, the sports league created by Vince McMahon.
Written in 2003; 770 words; 1 source; MLA;
$ 27.95
Paper Summary:
This paper reviews the failure of the XFL, the sports league created by Vince McMahon. According to this paper, the reasons for the failure of the XFL are a lack of proper market research, relationships with press and media, over-saturation, poor sponsorship choices, inconsistent rules, and outright negativity and vulgarity emanating form the league.
From the Paper:
"The XFL was planned primarily based on data from NFL viewers and ratings. However, since the XFL's vision was basically to eradicate the rigid rules and strictness of football today and allow a pure and truly rough football to emerge, the basis for this data is not very strong. The typical viewer of football was by the data not generally what the XFL was looking to attract, with an ever-aging average population of viewers. Not conducting the proper premarket research was one fatal error of the XFL.
Another major faux pas of the XFL was the owner Vince McMahon's approach with the press. From the very onset of the idea, he bashed the NFL, which through his own research, was proven to be the most successful sports league ever in terms of viewership and popularity. Many potential and loyal NFL viewers may have been negatively affected by this and would therefore never even give the XFL a chance. By insulting a grand viewer base at the introduction of the league, the owner's own press approach was self-crippling."
Tags:
NBC NFL TNN UPN viewership campaigns promotions seasons
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