Papers on "The Marketing Environment" and similar term paper topics

Paper #075359 :: The Marketing Environment
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This paper discusses extensively changes in technology and communications which have expanded the process of marketing.

Written in 2006; 6,080 words; 11 sources; MLA; $ 143.95

Paper Summary:

This paper explains that the concept of marketing has been derived from the basic concept of sales, which evolved from the concept of exchange that developed when people could create excess beyond their own need. The author stress that the marketing environment has been changing tremendously in the last five years as compared to the last fifty years. The paper reviews many areas of change including the internet, data-base management, product-development and globalization.

From the Paper:

"At the same time, the industries are also at the mercy of variation of prices in the world due to fluctuation of supply and demand. At the same time, this gives us one important lesson, and that is to make a careful study of international prices before we get into any business. This realization is slowly coming to the tobacco producers of the world. The effect is due to the slow shift away from the use of tobacco in most parts of the world, mainly in the developed countries. They have to shift to new products, but in agriculture the process of growth is slow and an orange grove takes five years for maturity, and then situation in the world may be different then as the process of growth is taking place in all countries and some other country may be ahead on the road to development."

Tags: industries ceo messaging consumers e-mail

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