Papers on "Marketing Mix" and similar term paper topics

Paper #072483 :: Marketing Mix
Buy and instantly download this paper now

This paper explains the concept of marketing mix and describes the 4P's used by Motorola.

Written in 2005; 675 words; 6 sources; APA; $ 23.95

Paper Summary:

This paper explores the concept of marketing mix. The author describes the 4 Ps (product, place, price, promotion) that make up the marketing mix. The paper points out the marketing mix used by Motorola, with emphasis on brand identity.

From the Paper:

"The parameters in the marketing mix for a product include the product itself along with the place price and promotion-also referred to as the 4Ps. The product parameter includes such things as brand name, functionality and quality, as well as cosmetic features such as packaging. The product's repairs support, warranty ,accessories and features also play a part in its overall desirability from the customer's standpoint. The place parameter refers to distribution of the product and includes such factors as distribution channels, market coverage, warehousing ..."

Tags: marketing mix, 4 P's, Motorola, brand identity

More papers on "Marketing Mix"

1. Paper #096113 :: Elements of Marketing Mix ( 1,723 words; 3 sources; MLA )
2. Paper #088854 :: Sears and the Marketing Mix ( 900 words; 3 sources; )
3. Paper #102335 :: Marketing Mix ( 1,370 words; 4 sources; APA )
4. Paper #072455 :: Marketing Mix ( 2,260 words; 10 sources; APA )
5. Paper #097905 :: Marketing Mix ( 1,570 words; 7 sources; APA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on Marketing Mix

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Marketing Mix", Essays on "Marketing Mix", Research papers on "Marketing Mix", Student papers on "Marketing Mix", Book reports on "Marketing Mix", Dissertation on "Marketing Mix", Thesis on "Marketing Mix", Summary of paper on "Marketing Mix", Articles written on "Marketing Mix".