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Paper #072479 :: Microsoft
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This paper discusses Microsoft's success.

Written in 2004; 1,575 words; 3 sources; APA; $ 55.95

Paper Summary:

This paper relates the movie "The Pirates of Silicon Valley" based on a book by Paul Frieberger, which details the related histories of Microsoft and Apple Computer. The author answers the question about how Microsoft become the dominant player in software in the world. The paper explores the four Ps of marketing and applies them to Microsoft marketing.

From the Paper:

""The Pirates of Silicon Valley" is the fictionalized story about the founding of Apple Computer Corporation and Microsoft Corporation. The movie is a dramatization of the tangled history of Apple Computer and Microsoft, which is based on a book by Paul Frieberger. The plot follows the paths of Apple's co-founder Steve Jobs and Microsoft's Bill Gates. The movie describes and contrasts the different styles of the Gates and Jobs. Steve Jobs and Bill Gates pioneered an industry that has transformed the entire world. Not unexpectedly Gates and to ..."

Tags: Microsoft, Apple, Gates, Jobs, marketing mix, product, promotion, price, place, strategy, competition, product mix, after sale service, market share, profit maximization, Bill Gates

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