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Paper #069329 :: Public Relations Campaign
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Provides a PR Campaign for Huffman Trucking.

Written in 2005; 1,840 words; 3 sources; APA; $ 63.95

Paper Summary:

This paper presents a PR Campaign for Huffman Trucking, a firm based out of Los Angeles, California. The PR campaign includes the following sections: public relations issues; ethical implications; PR campaign objectives; the company's publics; a media release and distribution list; a PR tool and tactical plan; ethical considerations; technology considerations; and global considerations.

From the Paper:

"Huffman Trucking's goal for its public relations campaign is positioning itself as a leader in embracing diversity in the workplace. Organizations that successfully embrace workplace diversity policies ..."

Tags: news outlets, employees, stakeholders, multicultural, ethnicity, Web, Internet, Intranet, logistics industry, markets, press conference, hiring

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