Papers on "E-Business Research Methodology Report" and similar term paper topics
Paper #006847 ::
E-Business Research Methodology Report
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This paper compares and summarizes the findings in different Internet Survey reports.
Written in 2002; 1,300 words; 3 sources; MLA;
$ 43.95
Paper Summary:
As Internet usage for both personal and professional purposes continues to increase, it is essential that e-based businesses keep a close eye and open mind on the evolvement of web-based technologies. E-business is booming, but without a strategic plan in place that provides flexibility, many companies will miss the E-business train. The author of this paper feels that the key to ensuring that a company will emerge stronger and more successful in the struggle for e-survival will come from its ability to use new Internet business tools, and not to completely abandon them. One of these tools is the many Internet surveys now available. They can provide organizations with the ability to monitor, analyze and identify trends as to where their customers are coming from (e.g., both geographically and intellectually), who they are in relation to demographics, and what their preferences are. This report reviews survey methodologies and results from the Graphics Visualization and Usability (GVU) Center of Georgia Institute of Technology, and from the Survey.Net of the InterCommerce Corporation.
Table of Contents
Introduction
Differences in Data Collection Methods
Strengths of GVU and Survey.Net?s Methodology
Limitations to GVU and Survey.Net?s Methodology
Overall Differences in Findings
Conclusion
Appendix A (Research Methodology Chart)
References
From the Paper:
"The latest GVU survey (Survey #10) was completed in May 1999, and the latest Survey.Net survey was completed in March 2001. Although the increase in time from one survey to the other undoubtedly has some effect to the results, for the purposes of this report, we will eliminate the date factor.
The GVU survey and the Survey.Net utilized the same basic data collection method. They both relied strictly on online responses. Survey.Net did not specify the criteria used to collect data, but GVU went into a little detail. The company placed announcements on Internet related newsgroups; it sponsored banners that were randomly rotated through high-exposure sites and advertising networks; it placed announcements in popular newspapers and trade magazines; and it distributed announcements of the survey to its survey mailing list. I?m guessing that although GVU used another form of media (i.e., newspapers and magazines) to advertise the survey, participants were still required to post their responses via the Internet."
Tags:
business commerce customers gvu market net survey
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